


SEO vs. PPC: Key differences & which to choose
Not sure whether SEO or PPC is better? Learn the key differences between SEO vs. PPC and make an informed decision for your marketing budget.


How To Create a Google Sheets SEO Audit Template
When it comes to running an SEO audit, there are so many tools out there. Whether your agency is using a Google Sheets SEO audit template or an automated SEO audit tool, here’s what to look out for.


Search Engine Ranking Reports: Tools Templates & Best Practices
Learn how to use search engine ranking reports to track SEO performance. Explore the best tools, templates, and expert tips.


Top 7 SEM Metrics You Need To Track
Discover the key SEM metrics you need to monitor to optimize campaign performance and deliver ROI.


What Is Semantic SEO? (And How To Optimize for It)
Semantic SEO is changing how search works by prioritizing meaning over exact keywords. Brock Murray of seoplus+ breaks down what it means and why it matters for building content that ranks.


SEO Forecasting: How To Predict and Plan Search Performance in 2025 (+ Free Template)
Learn how SEO forecasting helps agencies plan for long-term organic growth. Explore methods, tools, and strategies to build predictive SEO models.


Branded SEO Reports: Why They Matter & How to Create Them
Learn how branded SEO reports can elevate your agency’s client reporting. Discover top tools and templates to deliver customized, scalable reports easily.


What is Answer Engine Optimization (AEO): The Future of Search
Learn what Answer Engine Optimization (AEO) is, how it differs from traditional SEO, and why it’s key to visibility in 2025.
