UTM Parameters: How to Create & Use UTM Tracking URLs
UTM tracking is a method to monitor campaign performance and ROI. Learn how to use UTM tracking codes properly for clear, insightful analytics.
The Definitive Guide to Marketing Attribution Models
An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.
The Ultimate Google Ads Optimization Checklist [Guide & Tips]
The Google Ads Optimization Guide + Checklist includes everything your agency needs to make sure that your client’s campaigns are running as efficiently as possible.
15 Most Important PPC Metrics You Should Track To Maximize ROI
Paid search marketers have multiple objectives: drive brand awareness, drive website traffic, and drive sales. However, to achieve these objectives, it’s important to track specific metrics that matter most for your PPC campaign success. Here are key PPC metrics every agency should be tracking.
How To Run X (Twitter) Ads: A Step-by-Step Guide
In this guide, we discuss how to set up, manage, and report on your Twitter Ads campaigns for digital agencies.
How a Top California Agency Generates Recurring Revenue With Programmatic Advertising
Discover how Kevin Watts leveraged a crucial lesson on recurring revenue to transform his agency, Raincross, into a programmatic advertising powerhouse.
20 Types of Keywords Every Marketer Should Know
Knowing different keyword types is the first step to creating an effective marketing strategy for your clients. Here are the most common types of keywords every agency should know.
The Ultimate Facebook Ads Checklist
This Ultimate Facebook Ads Checklist covers all the complex ins and outs of Facebook Ad campaigns, plus strategies for crystal clear client reporting.
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