ROI vs. ROAS: How To Explain the Difference to Clients
Are your clients fixated on ROAS while overlooking ROI? Learn when to use each metric, how to explain the difference to clients, and why both are essential for measuring true success.
Google Ads vs. Facebook Ads: Which is Better?
Compare Google Ads vs. Facebook Ads to determine which platform is better for your goals. Explore the pros, cons, and strategies to maximize ROI.
How Much Does Google Ads Cost in 2025?
Discover how much Google Ads costs in 2025 and learn key factors that influence Google Ads pricing. Get insights to optimize your ad budgets and maximize ROI.
7 Performance Max Ad Examples + How To Use Them
Discover top-performing Performance Max (PMax) ad examples and learn how to create campaigns that deliver results you can bank on.
A Complete Guide to Competitive PPC Analysis: Tricks, Tools and Checklist
PPC competitor analysis is one of the most important and useful practices you can implement as an agency. Learn more about how PPC competitor analysis benefits your agency and how to do it correctly.
Mastering The Art of Google Ads A/B Testing
Learn about Google Ads A/B testing and how to optimize campaigns, improve ROI, and deliver better results for your clients.
15 Critical Google Ads Metrics to Monitor Daily
Here are the 15 most important Google Ads metrics that you need to keep an eye on daily to optimize & report on your client’s Google Ads campaigns.
Debunking the SEO vs. PPC Debate: What You Need To Know
There has been a lot of talk about SEO vs. PPC going around lately. Which one is better? Should you focus on organic search, PPC, or both? This article will discuss the benefits of tracking organic rankings for PPC keywords and using PPC to help your clients’ SEO.
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