The 17 Most Important PPC Metrics To Track on Every Campaign
Paid search marketers have multiple objectives: drive brand awareness, drive website traffic, and drive sales. However, to achieve these objectives, it’s important to track specific metrics that matter most for your PPC campaign success. Here are key PPC metrics every agency should be tracking.
UTM Parameters: How to Create & Use UTM Tracking URLs
Learn how to use UTM parameters to track campaigns, prove ROI, and simplify reporting across GA4, Google Ads, and more—real examples and best practices included.
PPC Tracking: How to Track, Analyze & Improve Your Paid Campaigns
Learn how PPC tracking works, what metrics to monitor, and which tools help maximize campaign ROI.
Creating UTM Tracking Links: Complete Guide for 2025
Learn how UTM tracking works, why it matters to your agency, and how to create codes that show exactly what’s driving client results.
How To Create a Client PPC Report
A great PPC report tells your clients a story about their PPC marketing data by connecting the dots between metrics like clicks, cost, and conversions to illustrate their campaign performance.
The Best PPC Tools for Research, Automation and Reporting
Discover the best PPC tools for marketing agencies in 2025. Compare top tools for research, automation, and reporting to optimize your ad campaigns.
How To Create a Segmentation and Positioning Strategy for Your Agency
Improve your agency’s marketing with a strong segmentation and positioning strategy. David Metcalf, owner of Distl, shares how to identify key segments, target high-value prospects, and increase conversions.
Top 10 Best Programmatic Advertising Platforms
Explore the top 10 best programmatic advertising platforms to streamline ad buying, boost efficiency, and deliver better programmatic ad results.
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