There has been a lot of talk about SEO vs. PPC going around lately. Which one is better? Should you focus on organic search, PPC, or both? This article will discuss the benefits of tracking organic rankings for PPC keywords and using PPC to help your clients’ SEO.
Google Ads vs. Facebook Ads: Which is the Best Choice for Your Business?
Google Ads and Facebook Ads are the two gorillas of PPC advertising. Both can be significant drivers for your client’s businesses, and many agencies use both in congruence to maximize their reach. Since time and money are limited, where do you start to get the most bang for your buck?
19 Types of Keywords Every Marketer Should Know
Knowing different keyword types is the first step to creating an effective marketing strategy for your clients. Here are the most common types of keywords every agency should know.
Simplify Your Programmatic Campaign Reporting With the Choozle Integration
Agencies use Choozle for programmatic marketing success, to diversify their ad investments into multiple emerging platforms like audio, video, and native ads–while leveraging detailed consumer insights–and power their programmatic ad campaigns.
How to Use LinkedIn Ads to Drive Business Growth
In this guide, we discuss how to use LinkedIn Ads to grow your business—including campaign setup, tracking, and improving your results over time. Learn LinkedIn ads best practices and mistakes to avoid and show you just how to stay on top of all the data in a scalable way to generate a positive ROI.
UTM Tracking: What Are UTM Codes and How Do I Use Them?
UTM tracking is a method to monitor campaign performance and ROI. Learn how to use UTM tracking codes properly for clear, insightful analytics.
Powerful Programmatic Advertising Strategies For Your Clients
Looking for best practices for your programmatic advertising? Read these so your agency runs its programmatic campaigns more smoothly, and ensure that they reach their intended audience for your clients.
How To Create Winning Spotify Ad Campaigns
If your advertising ears aren’t ringing yet, they should be! This audio-first platform offers a huge opportunity for agencies to advertise their client’s brands. Spotify Ads campaigns are something agencies should consider will bring their clients great ROI.
What’s Happening To Google Ads Smart Shopping and Local Campaigns?
Google Ads is constantly being updated with new features and settings. That means there are some things you should be aware of before continuing to use Google Ads as your primary source of advertising – especially if you’re using Smart Shopping or Local Campaigns.
