15 Most Important PPC Metrics You Should Track To Maximize ROI
Paid search marketers have multiple objectives: drive brand awareness, drive website traffic, and drive sales. However, to achieve these objectives, it’s important to track specific metrics that matter most for your PPC campaign success. Here are key PPC metrics every agency should be tracking.
How To Run X (Twitter) Ads: A Step-by-Step Guide
In this guide, we discuss how to set up, manage, and report on your Twitter Ads campaigns for digital agencies.
How a Top California Agency Generates Recurring Revenue With Programmatic Advertising
Discover how Kevin Watts leveraged a crucial lesson on recurring revenue to transform his agency, Raincross, into a programmatic advertising powerhouse.
20 Types of Keywords Every Marketer Should Know
Knowing different keyword types is the first step to creating an effective marketing strategy for your clients. Here are the most common types of keywords every agency should know.
The Ultimate Facebook Ads Checklist
This Ultimate Facebook Ads Checklist covers all the complex ins and outs of Facebook Ad campaigns, plus strategies for crystal clear client reporting.
Top 10 ConvertKit Analytics to Track
Learn how to upgrade your ConvertKit reporting by tracking the top 10 analytics that matter most. Perfect for marketing agencies who want to simplify client reports.
How To Create Top-Notch LinkedIn Advertising Strategies for B2B Clients
Discover effective LinkedIn advertising strategies for B2B clients. Learn about the top ad formats, choosing a bidding strategy, and tips for qualified lead generation.
11 Must-Track Amazon Ads Metrics
Learn how to transform raw Amazon Ads data into actionable insights, create impressive reports, and adopt tools like AgencyAnalytics to boost your agency’s PPC performance.
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