What is a Good CTR? Is Your Click-Through Rate Good Enough?
Click-through rate is arguably one of the most common metrics for digital marketing ad campaigns. And this is for good reason! Average click-through rate informs you about the number of people clicking on your ads compared to everyone who sees them, usually your target audience.
The Definitive Guide to Marketing Attribution Models
An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.
The Ultimate Google Ads Optimization Checklist [Guide & Tips]
The Google Ads Optimization Guide + Checklist includes everything your agency needs to make sure that your client’s campaigns are running as efficiently as possible.
How To Run X (Twitter) Ads: A Step-by-Step Guide
In this guide, we discuss how to set up, manage, and report on your Twitter Ads campaigns for digital agencies.
How a Top California Agency Generates Recurring Revenue With Programmatic Advertising
Discover how Kevin Watts leveraged a crucial lesson on recurring revenue to transform his agency, Raincross, into a programmatic advertising powerhouse.
20 Types of Keywords Every Marketer Should Know
Knowing different keyword types is the first step to creating an effective marketing strategy for your clients. Here are the most common types of keywords every agency should know.
The Ultimate Facebook Ads Checklist
This Ultimate Facebook Ads Checklist covers all the complex ins and outs of Facebook Ad campaigns, plus strategies for crystal clear client reporting.
Top 10 ConvertKit Analytics to Track
Learn how to upgrade your ConvertKit reporting by tracking the top 10 analytics that matter most. Perfect for marketing agencies who want to simplify client reports.
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