How Much Does Google Ads Cost in 2025?
Discover how much Google Ads costs in 2025 and learn key factors that influence Google Ads pricing. Get insights to optimize your ad budgets and maximize ROI.
7 Performance Max Ad Examples + How To Use Them
Discover top-performing Performance Max (PMax) ad examples and learn how to create campaigns that deliver results you can bank on.
A Complete Guide to Competitive PPC Analysis: Tricks, Tools and Checklist
PPC competitor analysis is one of the most important and useful practices you can implement as an agency. Learn more about how PPC competitor analysis benefits your agency and how to do it correctly.
Mastering The Art of Google Ads A/B Testing
Learn about Google Ads A/B testing and how to optimize campaigns, improve ROI, and deliver better results for your clients.
15 Critical Google Ads Metrics to Monitor Daily
Here are the 15 most important Google Ads metrics that you need to keep an eye on daily to optimize & report on your client’s Google Ads campaigns.
11 Essential Facebook Ad Metrics to Track
Which ads have the best CTR? How much have you spent? What’s your ROI? A great Facebook Ads report should answer each of these questions and more. Learn the top Facebook Ads metrics you should be tracking, plus a Facebook Ads dashboard to get you started.
What is a Good CTR? Is Your Click-Through Rate Good Enough?
Click-through rate is arguably one of the most common metrics for digital marketing ad campaigns. And this is for good reason! Average click-through rate informs you about the number of people clicking on your ads compared to everyone who sees them, usually your target audience.
The Definitive Guide to Marketing Attribution Models
An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.
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