Vanity Metrics: What Your Marketing Agency Should Know
How does your agency differentiate vanity metrics from the ones that produce valuable insights? Here are commonly used vanity metrics and how to decide what’s worth reporting on.
Growing a Marketing Agency by Focusing on Local Healthcare Providers
Vortala delivers digital marketing solutions to the healthcare industry, specifically within the chiropractic and dental niches. They’ve managed to grow their business over two decades and weather the changes of a digital world with tiered service offerings.
How to Recession-Proof Your Agency: 10 Strategies to Survive
Recessions throw marketers for a loop. Budgets are slashed, panic mode is activated, and everyone scrambles to figure out how to function with less. Here are some tips on how you can prepare your marketing agency for such situations in the future, so you’re not caught off guard again.
Automated Client Reporting: How to Put Your Agency’s Reports on Autopilot
In this guide, we discuss a step-by-step process to putting your agency’s client reporting on autopilot with automated reporting & dashboards.
10 Best Call Tracking Apps and the KPIs to Follow
Do you know if your marketing campaigns are actually generating calls? Use the right call tracking apps to find out! Don’t let your efforts go unmeasured. With powerful call tracking apps like CallRail, WhatConverts, & Avanser, you’ll know exactly which campaigns lead to conversi
How to Create Lead-Generating Real Estate Content
You don’t want to waste your real estate clients’ time with an influx of non-qualified leads. Learn how to create lead-generating content to help your real estate clients meet their property quotas.
The Benefits of a Data Pipeline for Client Reporting
If you’re like most agencies, you rely on client reports to track your progress and measure your success. But what if there was a way to automate the process of creating these reports so that you could spend less time on data extraction and transformation and more time acting on the results?
Growing by Embracing the Brand Uniqueness of Your Marketing Agency
Katy Gillies and Hayley Peters, Co-owners of Oh My Digital know the importance of their agency’s brand identity. Their inspiration came from films and pop culture of the 90s and 00s, which helps attracts their ideal clients in the present day.
Content Marketing KPIs to Track in Your Agency Dashboard
Content marketing KPIs connect ROI to creative output, give tangible results, and demonstrate content performance. Here are the ones your agency should track.
