As an agency owner, tracking your clients’ data is crucial, but it can be challenging to know where to focus. In this article, we’ll explore the difference between KPIs and metrics, providing clarity on what you need to track.
Behind the Scenes: Building a SaaS Platform for Product-led Growth
Looking to work in SaaS? We deep dive into AgencyAnalytics’ motors: what makes this bootstrapped Canadian SaaS company tick, and who makes it all happen.
16 Oscar-Worthy Lines That Will Ignite Your Agency’s Growth
If you need some inspiration to drive your agency’s growth, look no further than some of these classic lines from Academy Award-winning movies. We’ll take a look at 16 Oscar-worthy lines that will ignite your agency’s growth, spark creativity, and push your team to achieve greatness.
9 SEO Certifications & Courses to Level Up Your Agency
Should your agency consider getting an SEO certification? This article covers the pros and cons plus a list of the top free SEO courses and certifications available to level up your skills.
Top Marketing Metrics Your Agency Should Be Tracking
If you want to stand out from other agencies, it’s important that you track the most essential marketing metrics for your client. Here are some of the key performance indicators (KPIs) to track and frameworks to prioritize them.
From GBP Insights to Business Profile Performance Metrics: What’s New?
Google is phasing out GBP Insights for a new analytics platform called Performance Metrics. We’ll explore the implications for your agency and explain the best ways for marketers to incorporate GBP Performance Metrics into their digital marketing strategy.
How To Raise Money To Grow an Agency
Raising money shouldn’t be seen as something that scares or intimidates you. Instead, it should be a way that will ensure your agency doesn’t stagnate and continues growing for years to come. Here’s everything you need to know.
Marketing to Gen Z: How Your Agency Can Reach Gen Z and Win Them Over
Staying relevant is never easy, especially when marketing to a new generation of consumers. Nick Butler explores marketing to Gen Z.
9 Instagram Metrics You Need To Track to Measure Success
Likes, followers, comments-Where to begin? Unlock the secret to Instagram success for your clients. This article covers the essential metrics your agency needs to track for maximum engagement and growth opportunities.
