AgencyAnalytics has fantastic integrations! Solid data reporting with easy-to-understand client-facing reports has made all the difference for our agency.
The Client
Ambidextrous Services was founded by Anya Curry in 2006 when she was looking for a way to advertise her husband's pressure-washing company. When she launched his website, she quickly realized hat many contractors were not online and knew this industry had a growth opportunity.
Since then, they have built an impressive portfolio of over 2,000 websites, and currently help over 250 small business owners stay competitive in crowded markets through SEO, PPC, Social Media, and more.
Their team supports various industries, from owner-operators of home service companies to brick-and-mortar retail businesses. Their mission is to help small, local businesses, and they particularly enjoy working with business owners in the automotive repair and pressure-washing industries.
By focusing on the needs of their clients and helping them achieve their goals, Ambidextrous Services has grown almost exclusively from referral business. And delivering consistent, provable results is a large part of their growth story.
Our goal is to help small businesses become established, achieve peak visibility in their markets, and grow their business while scaling our agency. When our customers are able to grow and achieve their goals, they share their experiences with other business owners.
The Challenge
The team at Ambidextrous Services needed to understand their client's data and find ways to present it in an easy-to-understand format for small business owners.
Curry tried other reporting tools, but found it difficult to gather, collate, and present accurate results to their clients because of data reliability issues. These ongoing inaccuracies caused significant challenges for the team, impeding their ability to make informed decisions, deliver impactful recommendations, and confidently report on their results.
To get around this, the team spent a lot of time manually sourcing marketing data from multiple platforms. And by the time they presented the data, clients didn’t always understand how it related to their bottom line.
We’ve tried a number of different reporting programs. The difficulty that we’ve had is with pulling data from multiple platforms and presenting it in a way that makes sense to our clients. In most cases, the data was inconsistent, inaccurate, or confusing for our team and our clients.
The Solution
Since switching to AgencyAnalytics as their client reporting platform, Ambidextrous Services spends less time on reporting and more time fostering long-lasting client relationships.
They connected Facebook, Google Ads, Analytics, Google Business Profile, Search Console and more to automatically pull accurate, real-time data into the platform that they flip into client reports in a fraction of the time.
That time is now used to assist clients, do research, engage in training, or analyze data to improve client results.
Plus, the visual reports they create provide an easy-to-understand yet comprehensive overview of their clients’ campaigns.
And they no longer need to worry about the accuracy of their client’s marketing data, so they feel more confident presenting results during their monthly meetings.
Presenting accurate information helps us to make informed decisions and provide recommendations that will actually produce results. The previous programs we used were inaccurate and made us feel really embarrassed or like we were misleading our clients.
The Result
Ambidextrous Services continues to scale their agency while delivering the most value to their local business clients.
Not only does our reporting process save them valuable time each month, even compared to the other automated reporting platforms, but it has also been a game-changer when it comes to upselling and retaining clients. With intuitive data visualizations, Ambidextrous Services clearly shows their clients the tangible value of their agency’s services.
They’re able to showcase the impact of their work in a way that's easy to understand and visually compelling–helping them build more meaningful relationships with their clients.
Everything we do revolves around the results and success that our team delivers to our clients. Using a tool like AgencyAnalytics helps us do this efficiently so we can spend more time improving results for our clients.
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