Why Use a Template For Your Client Proposals?
Business proposals can be tricky. A proposal is essentially your sales pitch—it's your chance to convince a new client that your company is the perfect fit for them. While writing effective proposals is essential to landing new clients, the reality is that creating a new proposal for each prospective client can be incredibly time-consuming.
You don't need to spend hours crafting the perfect proposal. Instead, you can use our SEO proposal template (or create your own) as a starting point. Then add customization for every potential client, so that it speaks directly to their pain points and business goals.
Below we'll review the top sections to include in a SEO client proposal, although keep in mind this can be adapted to whatever type of marketing services you're pitching to prospective clients.
5 Sections Included In Our Proposal Template
1. Proposal Summary
The proposal summary is perhaps the most important section of the entire proposal. Since this is the first section your prospective client will read, this is your chance to impress them with your technical knowledge and differentiate your agency from the competition. A great introduction should include highlight your experience as a marketer or agency, introduce your team, and most importantantly, let them know exactly how you're going to grow their business.
2. Your Website's SEO Score
Next, we have a section to demonstrate your SEO expertise by showing prospects their website's SEO score. This section includes key insights such as a site audit. Our site auditor automatically scans over 40 technical issues that can harm your prospects search engine visibility and affect user experience. By running this audit, you can build your agency's credibility by including a high level overview of current issues and highlight your plans to fix them.
3. Keyword Rankings
Next, we have a section for keyword rankings. You can do this by quickly entering a few target keywords in our rank tracker and we'll show where the website currently ranks in search engines and the organic search volume. These rankings are essential to understanding where your prospective client currently stands in SERPs. In this section you can also highlight your plans to implement certain website changes or produce new content, both of which can push the business well above your competition.
4. Backlink Overview
The next section of our proposal template consists of an overview of the prospects current backlinks. In addition to allowing other websites to send visitors to you, backlinks are critical to your keyword rankings as search engines take backlinks into account when deciding whether to display your prospect's website higher than the competition.
In this section you can demonstrate your technical expertise by including key backlink metrics such as Trust Flow, Citation Flow, as well as the new and lost links over time. Also, be sure to mention the fact that your team only focuses on links from high-quality websites that are relevant to their industry.
5. Next Steps
Finally, every business proposal should conclude with the next steps that you want the prospect to take. In this section you can reiterate how you're going to address each of their business goals and fix any weaknesses that were uncovered above. In addition to the goals you have for the client, this section is where you can highlight the timeline and investment that's required for your services.
Keep in mind that a great business proposal should always include a call-to-action at the end to let prospects know exactly what to do next. If you want to learn more about the best practices for writing an SEO proposal, check out our recent article on the subject here. We also a detailed Help Center article that shows you exactly how to setup and customize this report template.
Need more sections or custom metrics? No problem, AgencyAnalytics lets you easily drag and drop new sections to your proposal.