SEO Proposal Template

Create professional SEO proposals in minutes. Conduct comprehensive site audits, analyze keyword performance, and evaluate backlink profiles quickly and easily. Impress potential clients with data-driven proposals that showcase your agency's SEO services and help you get more clients.
Free SEO Proposal Template Example

Why Use an SEO Proposal Template?

Business proposals can be tricky. A winning SEO proposal is essentially your agency's sales pitch—it's your chance to convince a new client that your company is the perfect fit for their SEO needs.

Writing effective proposals is crucial to landing new clients, but writing an SEO proposal for each prospective client from scratch is incredibly time-consuming.

You don't need to spend hours crafting the perfect SEO proposal. Instead, use our FREE proposal template as a starting point. Then, add customization for every potential client so that it speaks directly to their pain points and business goals.

Below we'll review the top sections to include in an SEO client proposal, although keep in mind this can be adapted to whichever type of marketing services you're pitching to prospective clients.

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6 Sections Included In Our SEO Proposal Template

A well-written SEO proposal–using the free SEO proposal template–is a powerful tool that helps seal the deal for marketing agencies looking for new clients.

Shine a spotlight on the client's current SEO performance, and demonstrate a deep understanding of their current needs and challenges. Emphasize the value of the SEO services provided by your agency, showcasing your expertise as an SEO expert.

With a conversion-focused approach, the proposal outlines how your agency's tailored SEO campaign will propel their business to new heights, attracting more clients and ultimately boosting your agency revenue.

1. Cover Page

The cover page of an SEO proposal is not just a preamble; it is an integral part of the proposal itself. Use the Report Cover and Section Design Customization Feature to set a background color or upload a custom image that embodies your agency's brand. And then, apply your design concept throughout your report, page-by-page. Additional customization options via title and image widgets further enhance the branding consistency of your entire SEO proposal.

Custom design your SEO Proposal cover, section pages, and more!

Saving a well-executed design as a template ensures consistent branding and streamlines the proposal creation process for future prospects.

The quality of your report design serves as an indicator of the expertise and depth contained in the proposal. It plays a pivotal role in establishing your agency's credibility, thereby elevating your standing in the eyes of potential clients.

2. Proposal Summary

The proposal summary is perhaps the most important section of the entire proposal template. Since this is the first section your prospective client will read, this is your chance to impress them with your technical knowledge and differentiate your agency's SEO services from other agencies.

A great introduction is like an executive summary and should include your experience as a marketer or SEO agency, introduce your team, and most importantly, let them know how you're going to grow their business.

Proposal Template Summary Section

This is where you put your extensive research to good use by crafting a story that shows how the potential client is not ranking for important keywords and how the SEO experts on your team can help rank higher in search engine results pages and drive more organic traffic.

3. Website's Current SEO Audit Score

Next, the free SEO proposal template includes a section to demonstrate your search engine optimization expertise by showing prospects their website's SEO score.

This section features key insights, such as a site audit. Our site auditor automatically scans over 40 technical SEO issues that can harm your prospect’s search engine visibility and affect user experience.

SEO Proposal Template - Website's Current SEO Audit Score

SEO audits build your agency's credibility because they provide a high-level overview of current issues to then highlight your plans to fix them. Missing meta descriptions, broken web pages, long load times, and much more–your marketing agency will have all the information you need to write an SEO proposal that shines.

4. Keyword Rankings

Next, we have a section for keyword rankings. You can do this by quickly entering a few target keywords identified during your keyword research. The rank tracker will show where the client's website currently ranks in major search engines and the organic search volume.

Creating a local SEO proposal? That's easy! Simply select the client's target location in the rank tracker, and the rankings will automatically be provided for that specific location.

SEO Proposal Template - Keyword Rankings Section

These rankings are essential to understanding where your prospective client currently stands in SERPs. In this section, highlight your plans to implement certain website changes or produce new content, both of which can push the business well above your competition.

The next section of our free proposal template consists of an overview of the prospects' current backlinks. Backlinks are critical to your new client's domain authority and keyword rankings, as search engines take backlinks into account when deciding whether to display your prospect's website higher than the competition.

In this section, demonstrate your technical SEO expertise by including key backlink metrics such as Trust Flow, Citation Flow, as well as the new and lost links over time. Also, be sure to mention the fact that your search engine optimization team only focuses on links from high-quality websites that are relevant to their industry.

Proposal Template - Backlink Overview Section

Infuse insights from your competitive analysis to highlight how their backlink profile stacks up against the competition, and how your link building services can help close those gaps.

6. Next Steps

Finally, every business proposal should conclude with the next steps that you want the prospect to take in the sales process.

In this section, reiterate how your SEO strategy will increase online visibility, improve search results, and drive business growth. Show how your team of SEO experts will address each of their technical audit issues, execute link building strategies, perform comprehensive competitive analysis, deliver strategic content creation plans, and more. All with the end goal of improving key ranking factors, increasing organic search traffic, and generating more revenue.

In addition to the goals you have for the client, this section is where you highlight the timeline for the SEO project and the investment that's required for your services.

Proposal Template - Next Steps

Keep in mind that a great business proposal should always include a call-to-action at the end to let prospects know exactly what to do next. If you want to learn more about the best practices for writing an SEO proposal, check out our recent article on the subject here. We also put together a detailed Help Center article that shows you exactly how to set up and customize proposal templates for different types of clients.

Need more sections or custom metrics? No problem, AgencyAnalytics lets you easily drag and drop new sections to your customizable proposal template.

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Powerful SEO Tools Built for Agencies


Land New Clients & Scale Your Agency

Your prospective clients are likely reaching out to multiple SEO agencies. A clear, actionable proposal is your chance to stand out from the pack. Our suite of SEO tools helps you land new clients and improve your clients' performance in search engines. Convert leads into customers with a well-crafted SEO proposal.

White Label Technical SEO Report Template Example

Create Unlimited Client & Staff Accounts

With granular user permissions, you’re in complete control over exactly what each user can see. Integrate with your favorite messaging tools to chat directly with prospects from within client-facing dashboards. Once you've closed the deal, Assign tasks and track workflows and create one-off or recurring to-dos for each campaign. AgencyAnalytics gives you everything you need to put your client proposal writing on autopilot.

Create Unlimited Client & Staff Accounts

Automated Client Reporting

Scale your agency with an easy-to-use, SEO proposal and reporting platform built for marketing agencies. With dozens of templates and a drag-and-drop report builder, automate your proposal writing and client reporting in minutes.

Quickly and easily create client reports across multiple channels and campaigns using the SEM report template, PPC report template, Social Media report template and more.

Collection of AgencyAnalytics SEO tools

White Label Your SEO Reports & Proposals

Put your agency's logo and distinct colors at the forefront of your client acquisition efforts. Create multiple white label profiles for different client-facing brands, including different logos & color schemes. With complete white labeling features, your reports and proposals will look like they were built in-house! We won't tell.

white labelled google sheets reports and dashboards

Nothing is more important to us than results and relationships, AgencyAnalytics assists us in reaching new heights.

Ben Caneva
Ben Caneva
Fat Digital Marketing

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Check out the Customizable SEO Proposal Template