Local SEO Report Template

Why You Need a Local SEO Report Template

When it comes to local SEO reporting, combining client data from various sources into a comprehensive report can be challenging and time-consuming. It can be even harder to highlight their ROI when the data is broken down by geographic location. 

Running local SEO campaigns for clients involves tracking keyword rankings, backlinks, site audit results, Google Business Profile insights, reviews, organic traffic, call tracking, and more. When pulling these metrics together manually, that’s far too much data for agencies to effectively handle with manual processes.  

AgencyAnalytics is built with agencies in mind, to streamline reporting processes with customizable white label templates. The robust local SEO reporting template enables you to create a comprehensive local SEO report in minutes–showing the big picture view of your clients’ marketing activities, right down to the granular details of location metrics. 

Provide actionable insights, track new leads, and report results in a fast, efficient, and scalable way that saves time and money. This Local SEO Report template is a great starting point. It includes all the vital local SEO metrics that clients care about. Choose which additional data points to show and how to represent them using different types of graphs, tables, and charts. Use the drag-and-drop feature to put your data in just the right spot. Then, simply schedule the reports to be delivered when your clients expect them. 

11 Things to Include In Your Local SEO Report Template

1. Report Summary

Want to add a narrative to your report? Consider attaching an executive summary to your report. This gives clients an overview of their campaigns before they dive into the data and helps provide context so that clients know what improvements to look out for in the following pages. 

Many clients don’t have the technical local SEO knowledge to grasp what’s most important–so your agency uses this section to tell them what the report contains and why it matters. The introduction in your local SEO report should provide: 

• A thorough overview of your local campaign goals and KPIs

• What you’ve completed in the past period

• A summary of your results 

Focus on your actions and your key results. For instance, this is where you’d highlight your major successes, like local organic traffic increased by X% generating X amount of new leads. Then end your report summary outlining the next steps and projects you’ll tackle for the following reporting period. 

2. Local SEO Overview

The Overview section of your local SEO report is just what the name suggests: it shows a birds-eye view of your client’s local campaign KPIs. This template includes:

• Google local ranking changes

• Organic sessions and their geographic breakdown

• Google My Business Searches, Views, and Clicks

• Traffic sources (whether they came from Social, Organic Search, Direct, etc.) to see how your local SEO is contributing to the overall picture of your client’s web traffic 

The local SEO overview essentially shows how much local traffic is coming, from where, and whether it’s increasing or decreasing over time. This section provides a quick summary of overall performance before going into the detailed areas of the report. 

3. Local SEO Keyword Rankings

Your local SEO rank tracker lets you know whether your local search strategy is effective. It’s an integral part of your report because it clearly shows how you’re improving your clients’ local results on the SERP.

Quickly report on which keywords are ranking and where, and showcase the search volume to understand the traffic potential from each keyword. Use this data to adjust your keyword strategy and ensure your agency is bringing in enough keyword-focused traffic to your client’s website.

4. Backlinks Summary

Setting up backlinks may be a slow-going process, but it’s essential to show progress over time for client retention. Luckily, keeping track is easy with the backlink manager tool, which is also summarized in your Backlinks Summary section. 

The backlinks Summary section of your local SEO report lets your clients know that you are working towards increasing their online presence. This section shows the number of backlinks you gained and lost for your local clients in the previous month, the quality of your links, and the top anchor texts. 

If your agency specializes in link-building services, check out the link building report template, which dives even deeper into this strategy. 

5. Local SEO Audit

Running regular site audits is an important part of maintaining a healthy, SEO-friendly website for clients. Including this section in your local SEO reports assures clients that their website’s SEO health is in good hands. 

The data from the site audit tool automatically gets updated for each report to highlight the progress made as you improve your clients’ audit score and prioritize issues that need to be addressed. 

6. Google Business Profile

Google Business Profile (formerly Google My Business) insights show how you improve your clients’ visibility, reviews, ratings, and leads using one of the most powerful local SEO tools. 

This section shows an overview of:

• Direct searches using your client’s business name or address vs. Discovery searches based on category, product, or service  

• Number of Searches

• Searches vs. Map Views

• Number of Views

• Number of Clicks, Directions, and Calls 

• Number of Reviews and Average Rating

• Calls Tracking Insights

This information tells your clients that their online reputation is being closely monitored, their visibility is increasing over time, and most importantly, that your agency is driving quality leads to their local businesses. 

7. Google Business Profile Reviews

This next section goes into more detail about the Google Business Profile reviews–and helps you track whether the reviews have received a reply or not. 

If your clients are in charge of responding to reviews, this will help them locate and manage their reviews from one platform. 

8. Google Analytics Organic Search

As with any SEO campaign, local SEO relies heavily on organic search. This section summarizes your clients’ Google Analytics data on one page. 

It includes the following important local SEO metrics:

• Number of Sessions over time

• Pages per Session

• Top Keywords

• Bounce Rate

• Goal Completions

• And more. 

This page can be modified to include your clients’ most important key metrics, just like any part of this local SEO report. Simply drag and drop the widgets and choose how to present the data yourself. 

9. Google Analytics Goals

This section digs deeper into your clients’ conversions from organic traffic. Set up goals to show your clients how you’re reaching your targets–whatever they may be. 

Your goals–or conversion–metrics show:

• The number of goal completions and their conversion rate 

• What types of conversions were occurring (i.e., phone calls, signups, orders, etc.) 

• The $ value of the goals completed that month  

This section of your local SEO report is crucial to show how your agency contributes to your client’s bottom line. 

10. Call Tracking

Call tracking is vital to local SEO marketing campaigns because they indicate high-intent leads. Track these to show the quality leads you are driving to your clients’ business. Your clients can also pick up the relay and ensure their team is answering calls, and returning any missed ones with their contact information provided. 

AgencyAnalytics integrates with Call Tracking software such as CallRail, Twilio, WildJar, and more. With these integrations, automatically pull in details of local phone calls from their name, phone number, and source.

11. Google Search Console Top Pages

This part of your local SEO report shows you which pages are getting the most impressions, their average position on the SERPs, and how engaged visitors are. 

Benchmark against industry averages for click-through rates, and optimize each page if they are underperforming – especially if they are bringing in more traffic.

General Considerations for an Effective Local SEO Report

With AgencyAnalytics, you choose to automate your local SEO reports so that they are sent out on the date of your choice. However, it’s always a good idea to review your reports beforehand. This gives you time to write up your report summary and ensure that there are no surprises. 

Your local SEO report is the ideal communication tool that’ll clarify the value your agency brings to the table and what clients can do to improve their business operations. For instance, they’ll know when to have someone available to answer phone calls, ensure they stay on top of responses to online reviews, and know what to do to improve. They can even use keyword trends to identify products to stock up on to avoid being sold out when peak demand hits.   

Your report should clearly indicate that your agency is bringing clients towards their goals. It’s up to you to show how you’re driving more traffic to your clients’ websites and that your local SEO strategy is working. 

Easily add or remove sections to the report template to customize it for each client, and walk through each section with them during your meetings to show the impact of their local SEO campaigns. 

The Takeaway

Having this local SEO report template on hand saves agencies billable hours every month. Automating your agency’s data retrieval process and simplifying how you structure your local SEO reports gives you everything you need to scale your business operations and provide actionable insights to your clients. 

Open communication, consistency, professionalism, and accountability retain your clients in the long run. Showing them the ROI from their local SEO campaigns is essential to their success. 

Read more about what to include in local marketing reports or get started with your local SEO template with a 14-day free trial.