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TemplatesLocal SEO Report

Local SEO Report Template for Easy, Insightful Tracking

Quickly track local search rankings, Google Business Profile performance, and customer engagement. Use the customizable Local SEO Report Template to save time on reporting while equipping your agency with the insights needed to optimize local visibility for clients.
Local SEO Report Template Example

Customizable Local SEO Report Templates That Prove Local Visibility

Skip the manual effort and deliver polished, client-ready reports that showcase local search performance. Track rankings, Google Business Profile insights, and customer engagement—all in one clear, professional template.

Customize layouts to highlight location-specific results, apply white-label branding, and automate report delivery to keep clients informed and confident in your agency’s local SEO strategy.

Local SEO dashboard drag and drop customizing
Colin Lewis SEO Design Chicago

Colin Lewis, Director of Content

SEO Design Chicago

AgencyAnalyticssavestimeandmoneyinadditiontowowingourclientswithprofessionalreports.Insteadofspendinghoursonreportpreparation,ourteamissellingmoreandspendingproductivetimewithclients.

Easily Report on Your Client’s Local SEO Metrics

Custom Local SEO Reports as Unique as Your Agency

SIT BACK AND RELAX

Automated Local SEO Reporting

The local SEO report template is designed to transform complex local SEO data into an easy-to-understand report that your clients will look forward to receiving. The template quickly sets you up for success by automatically pulling in your clients’ real-time metrics. Use the drag-and-drop editor to customize which KPIs to feature more prominently. Once you’ve customized a local SEO report for each client, put it on autopilot and forget about those deadlines.

A screenshot of report scheduling options
FULL-PICTURE REPORTING

Access All Your Clients’ Data Under One Roof

Manually retrieving all your clients’ local SEO data is time-consuming. Access all their relevant data in live dashboards and build comprehensive local SEO reports in minutes.

Connect your favorite local SEO tools like Google Business Profile (formerly known as Google My Business), Google Analytics, Google Search Console, Google Local Services Ads, and many more to bring your clients' local SEO data into a single, intuitive interface.

Example of Available Marketing Integrations
Track Progress With Precision

Set Local SEO Goals and Hit KPI Targets

Create custom local SEO goals to track progress on what matters most—like improving local rankings, increasing Google Business Profile views, or driving more customer actions. Add annotations to highlight key wins, giving clients a clear, easy-to-follow story of their local search growth.

Build trust by connecting your agency’s work directly to their business objectives, making your impact on local visibility and customer acquisition unmistakable.

Set goals and hit your performance targets
BRANDED LOCAL SEO REPORTS

Professional White Labeled Client Reporting

Put your brand’s color palette and logo front and center to create local SEO reports that are so professional and streamlined that it’ll look like you built them in-house! 

Have different client-facing brands? Use multiple white label profiles on the Agency plan and higher and host your marketing dashboards on a custom domain. Even send local SEO reports from your own email.

white labelled reporting features
CUT THROUGH THE NOISE

Add Context to the Numbers

Tell a story about your client’s data instead of bogging them down with numbers. Add key insights using the annotations feature to your line charts and date-based column charts to explain key data points, understand noteworthy changes in their campaigns, and how you’re progressing toward their goals.

Marketing goals AgencyAnalytics
REPORT APPROVAL

Give Your SEO Clients a Personal Touch

Approving your reports before they get sent is always a good idea to ensure that there are no surprises. On Agency plans and above, pair your report scheduling with the report approval feature to streamline your agency’s workflow.

You’ll get a notification before your local SEO report is scheduled to send, giving your team the go-ahead to add extra insights before they’re sent out.

A screenshot of report send statuses
Report Smarter. Not Harder.

Automate Reporting and Focus On What Matters

Streamline link building reporting by pulling in key metrics like backlink growth, domain authority, and referral traffic—alongside data from 80 other marketing platform integrations. Give clients a complete view of their off-page SEO performance in one place.

Customize each report template to highlight the most important link metrics. Clone reports in seconds to onboard new clients faster and deliver consistent, high-quality updates across every campaign.

Smarter Client Reporting Platform

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No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.

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12 Sections Include In Your Local SEO Report Template

When it comes to a local SEO report template, the cover page is your first opportunity to underscore the value that SEO agencies bring to their clients. Use the Report Cover and Section Design Customization Feature to choose a background color or upload a custom image that aligns with your agency's branding—then pull your design concept through the entire report, page-by-page. Customize title and image widgets to enhance this branding cohesion even more.

Once a design proves successful, save it as a template. This expedites the creation of future reports and guarantees a uniform brand representation across all client communications.

The importance of a well-designed cover and section pages extends beyond their immediate visual impact. It lays the groundwork for the client, preparing them for the quality insights and actionable recommendations. It serves as a testament to your agency's commitment to thoroughness and excellence, reinforcing client relationships.

Local SEO Report Template Cover Page Example

Build custom local SEO reports that deliver results

Save time and impress clients with a powerful, results-driven report template. Access the free local SEO report template today!

Try these client reporting features for marketing agencies

Google Business Profile (formerly Google My Business) insights show how you improve your clients’ visibility, reviews, ratings, and leads using one of the most powerful local SEO tools.

This section shows an overview of direct searches using your client’s business name or address versus discovery searches based on category, product, or service. It includes the number of searches, searches compared to map views, the number of views, and the number of clicks, directions, and calls. It also highlights the number of reviews and the average rating, along with call tracking insights.

This information shows clients that their online reputation is being actively monitored, their local visibility is improving over time, and most importantly, that your agency is driving quality leads to their business.

Local SEO Report Template Showing Google Business Profile

FAQs About Automated Local SEO Report Templates

Still have questions about how to create and use automated Local SEO Report Templates? Don’t worry, we’ve got you covered.

A local SEO report template helps agencies present all the data from a client’s local search campaigns in one professional, easy-to-read document. It’s a great starting point for monthly reporting that shows how SEO efforts are driving search visibility, organic traffic, lead generation, and sales for local businesses.

A local SEO report gives agencies the insights needed to improve search engine rankings by highlighting keyword trends, competitor analysis, and search visibility. By focusing on the most traffic-driving keywords and landing pages, agencies help clients capture more local searches and increase organic traffic from search engines.

Key metrics include keyword ranking, organic sessions, organic traffic conversions, average position, and backlink profile health. Tracking technical SEO errors, domain rating, referring domains, and the most backlinks helps agencies provide detailed information that supports long-term SEO performance.

Yes. With AgencyAnalytics, agencies automate local SEO reporting by pulling data from multiple sources into one local SEO report. This eliminates the need for manual work in Excel, Google Data Studio, or Google Sheets, helping agencies deliver consistent reports on a monthly schedule.

Integrate tools like Google Business Profile, Google Analytics, Google Search Console, a built-in keyword rank tracker, local review platforms such as Yelp or Yext, and other data sources to give clients a complete view of their SEO efforts. This allows marketing teams to pull data from multiple platforms and provide an executive summary and detailed insights in the same report.

Agencies use local SEO reports to track search engine performance over time, monitor organic traffic growth, and spot opportunities to improve keyword ranking and lead generation. By showing progress on mobile searches, landing pages, and backlink profiles, agencies help clients understand what’s driving more traffic and better results.

Yes. Agencies fully customize local SEO reports in AgencyAnalytics using the drag-and-drop report builder and white label branding to apply their own logo or client branding. With custom marketing dashboards and automated client reporting, agencies tailor layouts, metrics, and data sources to fit client needs. Whether doing competitor analysis or highlighting the most traffic-driving keywords, every report is designed to help agencies deliver results, all from one platform.

Many agencies kick things off with the SEO monthly report template to highlight organic search results. Paid campaigns are covered in the PPC monthly report template, and social media updates are provided with the social media reporting template. The digital marketing monthly report wraps up overall performance, and website engagement is reviewed in the web analytics report.

Jason Montoya

JasonScottMontoya.com

Thekeyphraserankingtooleasilyallowstrackingkeywordsandvisualizingthecollectionofkeywords’historyovertime.TherankingshowsGoogle,GoogleLocal,andBing.Ialsovaluetheabilitytotieinothermarketingtrackingtools,includingGoogleAnalytics,SearchConsole,Ads,SocialMedia,&CallRail.

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