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IntegrationsGoogle Local Services Ads

Google Local Services Ads Reporting Tool

Make client reporting easy with the Google Local Services Ads reporting tool. Monitor leads, track performance, and guide your clients to their best business results.
AgencyAnalytics Google Local Services Ads Dashboard

Bring Google Local Services Ads data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

Campaign Analytics

View an account-level snapshot of key GLSA campaign-based metrics

Monitor Pay-Per-Lead Metrics

Number of leads, total lead cost, lead location, and much more

Reputation Management

Track your clients’ Google Reviews, ratings, and online reputation

Report Automation

Automatically pull in GLSA data and set your reports to send daily, weekly, or monthly

SAY GOODBYE TO MANUAL REPORTING

Automated GLSA Reporting

If you’re managing Google Local Services Ads for clients, it takes significant time to manually collect and report on the data. Instead, opt for a seamless Google Local Services Ads integration to automate your agency’s entire data collection. Whether your client is an established home services business or just starting their dental practice, it's easy to create intuitive, visual reports they'll quickly understand.

Say no to clunky spreadsheets or last minute client reports. Build a dedicated GLSA report or live dashboard instead! That way, you'll have a scalable process that results in greater efficiency, actionable GLSA insights, and happier clients.

Google Local Services Ads Reporting dashboard
Metrics Explorer

Explore All The Available Google Local Services Ads Metrics

See all the GLSA metrics you can quickly & easily add to your client reports and marketing dashboards.
    • Cost
    • Cost Per Lead
    • Date
    • Duration
    • Leads
    • Messages
    • Phone Calls
    Google Local Services Ads Lead Report Example
    Ad Spend Reporting Analytics Example
    Google Local Services Ads Reporting widget
    Google Local Services Ads Reporting conversion rate

    GIVE CLIENTS A PERFORMANCE SNAPSHOT

    Analyze GLSA PPL Metrics

    Your agency needs accurate data to make informed recommendations. No need to pay extra for this function! Regardless of your plan, access real-time insights from Google Local Services Ads and 80+ platforms.

    This makes it a breeze to monitor the progress of your client's pay-per-lead (PPL) campaigns and share the bigger marketing picture. These PPL metrics include the total number of calls and text messages, lead details, lead costs, lead locations, and more.

    Google Local Services Ads Lead Report Example

    HIT YOUR PROFITABILITY TARGETS

    Monitor Lead Costs in Real Time

    Logging into each client's GLSA account just to see advertising costs? Say bye-bye to this tedious, outdated process and hello to more efficiency. Build a real-time dashboard and view ad spend distribution as campaigns progress.

    Maintain transparency and show clients exactly how much they've spent on Google Local Services Ads. Monitor the cost-per-lead, campaign profitability, and any data trends. That way, your agency will be better equipped to track advertising budgets and make timely course corrections (if needed).

    Ad Spend Reporting Analytics Example

    KEEP YOUR CLIENTS’ PHONES RINGING

    Drive More Local Leads to Your Clients

    Clients run Google Local Services Ads to bring more customers through the door. Bridge the gap between their digital efforts and potential foot traffic by capturing leads in easy-to-understand dashboards and reports.

    Report on the number of generated leads, lead charge status, historical trends, and so much more. Got additional insights to report on? No worries! Create a customized reporting experience with insights from Google Ads, Google Business Profile, and 80+ platforms.

    Google Local Services Ads Reporting widget

    CLEARLY DEMONSTRATE THE VALUE OF YOUR SERVICES

    Prominently GLSA Display Campaign Results

    Our dedicated GLSA reporting tool provides a clear view of your clients' ad spend and campaign performance. It goes beyond basic metrics, empowering your agency to calculate conversion rates, conversion value, and other campaign insights.

    Gauge which campaigns generate the highest number of leads or ad impressions and reallocate your client's spend accordingly. Plus, use a customizable Google Local Services Ads report template to show the connection between your client's efforts and the generation of marketing qualified leads (MQLs).

    Google Local Services Ads Reporting conversion rate
    Garrett Kite, President of Kite Media

    Garrett Kite, President

    Kite Media

    OurclientreportingprocessismuchmorestreamlinedsinceusingAgencyAnalytics.Ithasallowedustoreinvestinhands-onclientworkandproactivecommunicationratherthancompilingdatatosendinanemail.

    If you’re already managing campaigns for clients with Google Ads or Google Business Profile, adding the GLSA integration provides clients with a holistic picture of their marketing activities and ad spend on Google.

    Provide your clients with a complete overview of PPL and PPC campaign metrics. Access 80+ integrations and put your agency’s entire reporting process on autopilot.

    agency analytics integrations

    Discover the white label reporting tool trusted by 7,000+ marketing agencies.

    Give clients a polished, professional view of how their Google Local Services Ads are performing. With fully customizable dashboards and white-labeled reports, you’ll present leads, impressions, and call data in a format that reflects your agency’s brand.

    It’s a seamless way to highlight the real impact of your strategy—while keeping your agency front and center.

    Fully white label your BigCommerce dashboards and reports.
    Jessica Tappana Owner Simplified SEO Consulting Headshot

    Jessica Tappana, Owner

    Simplified SEO Consulting

    WeloveusingAgencyAnalytics,andofalltheSEOtoolsweinvestin,weconsiderthistobethemostimportantone!Whenwe’reabletoclearlyshowaclienttheirdata,weimproveclientretention.

    FAQs About Google Local Services Ads Reporting for Marketing Agencies

    Still have questions about Google Local Services Ads reporting? These answers help agencies track the right metrics, automate local ad reporting, and manage reporting across multiple client accounts with ease.

    Focus on lead-centric metrics: total leads, cost per lead, lead type (phone call, message), lead location, lead duration, and ad spend. Add trend data like impressions and conversion rate to help agencies identify which campaigns drive the best results for each client.

    Absolutely. Agencies automate Google Local Services Ads reporting by creating live dashboards or scheduled reports that automatically pull up-to-date data—leads, costs, reputation—all without manual exports. Clients benefit from timely insights that keep every campaign transparent and accountable.

    Agencies white label these reports on select AgencyAnalytics plans by applying agency branding—logos, client domains, layouts—and delivering them through custom client portals. With white-label branding, every report aligns with the agency’s visual identity and reinforces credibility.

    To build a custom template, agencies start with the Google Local Services Ads report template. They add widgets for key lead metrics, integrate insights from 80 other platforms via integration gallery, and layer on custom commentary, automated goal tracking, and advanced data visualizations. The result? A customized, data-rich report built around local-performance goals.

    Agencies manage GLSA data across many clients by creating standardized dashboard templates that auto-populate with up-to-date lead data for each client account. Templates are easily duplicated and scheduled, enabling agencies to deliver consistent, branding-aligned reporting at scale—saving hours while ensuring precision.

    Everything your agency needs

    Automated Reports

    Automated Reports

    Build and schedule reports in seconds. Save time with a streamlined reporting process.
    White Label Dashboard

    White Label Dashboard

    Add your agency’s branding across the dashboard, reports and mobile app.
    Client Staff Access

    Client & Staff Access

    Give your clients and staff their own login and customize what they can see.
    Connect Your Data

    Connect Your Data

    Integrate all your SEO, PPC, social, email and call tracking services.
    AI-Powered

    AI Powered

    Ask AI to turn client data into actionable insights.
    Goal & Budget Tracking

    Goal & Budget Tracking

    Track goals and budgets to highlight progress and prove your agency’s value.

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