Google Local Services Ads Reporting Tool
Bring Google Local Services Ads data into focus
Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.
Campaign Analytics
View an account-level snapshot of key GLSA campaign-based metrics
Monitor Pay-Per-Lead Metrics
Number of leads, total lead cost, lead location, and much more
Reputation Management
Track your clients’ Google Reviews, ratings, and online reputation
Report Automation
Automatically pull in GLSA data and set your reports to send daily, weekly, or monthly
Automated GLSA Reporting
If you’re managing Google Local Services Ads for clients, it takes significant time to manually collect and report on the data. Instead, opt for a seamless Google Local Services Ads integration to automate your agency’s entire data collection. Whether your client is an established home services business or just starting their dental practice, it's easy to create intuitive, visual reports they'll quickly understand.
Say no to clunky spreadsheets or last minute client reports. Build a dedicated GLSA report or live dashboard instead! That way, you'll have a scalable process that results in greater efficiency, actionable GLSA insights, and happier clients.
Explore All The Available Google Local Services Ads Metrics
- Cost
- Cost Currency
- Cost Per Lead
- Cost Per Lead Currency
- Date
- Duration
- Leads
- Messages
- Phone Calls
GIVE CLIENTS A PERFORMANCE SNAPSHOT
Analyze GLSA PPL Metrics
Your agency needs accurate data to make informed recommendations. No need to pay extra for this function! Regardless of your plan, access real-time insights from Google Local Services Ads and 85+ platforms.
This makes it a breeze to monitor the progress of your client's pay-per-lead (PPL) campaigns and share the bigger marketing picture. These PPL metrics include the total number of calls and text messages, lead details, lead costs, lead locations, and more.
HIT YOUR PROFITABILITY TARGETS
Monitor Lead Costs in Real Time
Logging into each client's GLSA account just to see advertising costs? Say bye-bye to this tedious, outdated process and hello to more efficiency. Build a real-time dashboard and view ad spend distribution as campaigns progress.
Maintain transparency and show clients exactly how much they've spent on Google Local Services Ads. Monitor the cost-per-lead, campaign profitability, and any data trends. That way, your agency will be better equipped to track advertising budgets and make timely course corrections (if needed).
KEEP YOUR CLIENTS’ PHONES RINGING
Drive More Local Leads to Your Clients
Clients run Google Local Services Ads to bring more customers through the door. Bridge the gap between their digital efforts and potential foot traffic by capturing leads in easy-to-understand dashboards and reports.
Report on the number of generated leads, lead charge status, historical trends, and so much more. Got additional insights to report on? No worries! Create a customized reporting experience with insights from Google Ads, Google Business Profile, and 85+ platforms.
CLEARLY DEMONSTRATE THE VALUE OF YOUR SERVICES
Prominently GLSA Display Campaign Results
Our dedicated GLSA reporting tool provides a clear view of your clients' ad spend and campaign performance. It goes beyond basic metrics, empowering your agency to calculate conversion rates, conversion value, and other campaign insights.
Gauge which campaigns generate the highest number of leads or ad impressions and reallocate your client's spend accordingly. Plus, use a customizable Google Local Services Ads report template to show the connection between your client's efforts and the generation of marketing qualified leads (MQLs).
If you’re already managing campaigns for clients with Google Ads or Google Business Profile, adding the GLSA integration provides clients with a holistic picture of their marketing activities and ad spend on Google.
Provide your clients with a complete overview of PPL and PPC campaign metrics. Access 85+ integrations and put your agency’s entire reporting process on autopilot.
Skip the spreadsheets and uncover what’s driving local success with AI-powered Google Local Services Ads reporting. Instantly surface lead volume, call quality, and top-performing services—without the manual work.
Ask AI to translate raw GLSA data into clear, client-ready insights, while AI Summary provides high-level overviews in seconds. Impress clients with data that tells a story—and makes your agency the hero.
GLSA integration doesn't just collect data; it presents it in a way that's simplified and actionable. Choose from a live dashboard that provides instant visibility into lead performance. Even provide clients with dashboard login access if you want to take data transparency up a notch!
Alternatively, schedule automated reports to be delivered daily, weekly, monthly, or at any other frequency that aligns with your client's preferences. You've got options!
Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Give clients a polished, professional view of how their Google Local Services Ads are performing. With fully customizable dashboards and white-labeled reports, you’ll present leads, impressions, and call data in a format that reflects your agency’s brand.
It’s a seamless way to highlight the real impact of your strategy—while keeping your agency front and center.
With automated Google Local Services Ads reports, it’s easy to show clients exactly how their listings are driving results. Track call volume, response rates, and verified leads—all visualized with real-time progress indicators on a branded dashboard.
Add expert commentary to connect performance to strategy and keep clients aligned on what matters most: more local visibility, more leads, and more value from your agency.
Use the Google Local Services Ads reporting tool to clearly demonstrate how your strategy delivers real results. Customize dashboards with widgets, custom metrics, and a drag-and-drop builder that keeps your agency’s value front and center.
Start with pre-built templates or build from scratch to spotlight key metrics like lead volume, call duration, and ad impressions—all branded to your agency and ready to impress clients.
FAQs About Google Local Services Ads Reporting for Marketing Agencies
Still have questions about Google Local Services Ads reporting? These answers help agencies track the right metrics, automate local ad reporting, and manage reporting across multiple client accounts with ease.
Yes. AgencyAnalytics holds several accounts from the same platform under one client, and each widget points at the account you choose. Handy when a client runs two ad accounts or a few locations. Support varies by integration, and the accounts per integration guide has the list.
AgencyAnalytics connects to Google Local Services Ads through a Google Ads manager account linked to your client's, plus the customer ID for the account. It brings up to 365 days of history with it and fetches the previous day daily. Full steps are in the Google Local Services Ads connection guide.
AgencyAnalytics reports Google Local Services Ads lead analytics, with Leads, Phone Calls, Cost and Cost Per Lead among the fields you can place. Messages are counted alongside phone calls, so the lead total covers both ways a customer gets in touch. The metrics explorer on this page lists more of them.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
Yes. The Google Local Services Ads report template is built already and comes with an AgencyAnalytics subscription. Load it onto a client, connect the account, and the first version of their reporting is ready to edit.
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