Garrett Kite, President of Kite Media

As Kite Media began rapidly expanding, they encountered a significant challenge – maintaining efficient client reporting. Their early methods were a patchwork of ad-hoc reports and manually aggregated data in spreadsheets. 

The agency often used SEO tools like Moz for keyword tracking. While this worked for a while, it quickly became unmanageable as more clients were added to their roster. They now had many more platforms to manage, such as Google Ads, Facebook Ads, and Google Analytics. Plus, it was difficult to consolidate the data from all these marketing platforms, and the process took countless hours each month.

This inefficiency hindered the agency’s ability to scale effectively and left much less time to focus on relationship-building with clients. It wasn’t ideal for their growing agency, and a better solution was needed. 

Kite Media explored the market for a unified, automated platform to combat their manual reporting woes. Their top priority was clear: Find a tool capable of providing clients with real-time dashboards. This feature was notably missing in the other options they previously considered.

After considering peer recommendations, they decided to go with AgencyAnalytics. The platform came equipped with a solid list of integrations, visual dashboards, and an intuitive drag-and-drop builder. 

It also included a range of customization features, allowing Kite Media to tailor reports and present them professionally. This would overhaul their outdated reporting process, making it more structured and efficient.

Beyond the functional capabilities, AgencyAnalytics was user-friendly, which meant a smooth transition and less employee training. Their interactions with the AgencyAnalytics sales team were exceptionally positive, influencing their decision to move forward.

Since switching to AgencyAnalytics, Kite Media has reshaped their reporting process. The most immediate impact was the significant cut in report preparation time – from an astounding 2.5 hours per report to just 30 minutes.

This efficiency translated into cost savings of $13,000 per month. It also gave the team more time to focus on strategic work, which benefits clients more. There’s also a much smaller chance of missing reporting deadlines since Kite Media uses the report scheduling feature to automate this process entirely.

Clients view their data anytime without waiting for monthly reports or contacting the agency. This flexibility has proven to be a win-win situation, improving both client satisfaction and retention.