Link Building Report Template for Tracking Backlink Growth

Fully Customizable Link Building Report Templates

Quickly track backlink growth, domain authority, and referral traffic with a structured, easy-to-read link-building report template. Customize reports to highlight the most valuable link metrics for each client, ensuring transparency and trust. Automate reporting, eliminate manual data work, and focus on scaling your agency.

With AgencyAnalytics, we headed into a new era of reporting. It is no longer seen as dreadful work, we save lots of time, and our reports have become way more valuable to our customers. We keep growing, and our reporting needs to grow with us.

Nico de Jong / CEO

What's Included in the Link Building Report Template

1. Cover Page

A Link Building Report is more than just data and metrics; it's a narrative of your agency's expert strategy for your clients. The Report Cover and Section Design Customization Feature ensures the aesthetics of the report itself are no less impactful. Choose a background color or upload a custom image that reflects the ethos of your agency's brand. And don't stop at the cover and section backgrounds—title and image widgets offer further customization options to continue that branding story throughout the entire report.

Saving an effective design as a template is more than a time-saving tactic; it's a strategy to ensure brand cohesion across all your client reports. With templates, your agency's unique touch is consistently presented, streamlining your workflow while maintaining a high standard of professionalism.

The cover page is not just an introduction; it's an integral component that sets the expectation for the meticulous analysis that follows. It serves as an early indicator of your agency's page-by-page attention to detail and commitment to delivering insightful, actionable data. In a field where results speak volumes, a well-crafted report is your first opportunity to articulate your agency's value to the client.

2. Monthly Summary

The monthly summary section offers an open space for you to add your own commentary and analysis of everything that happened in the last month with your clients’ link building campaigns. This is the perfect section to discuss overall performance trends and ranking change, among other key metrics.

You can also use this space to discuss your strategy moving forward and track against the goals you’ve set. Show your clients what your link building strategy looked like for the previous month and what pieces of that strategy you’re going to adjust for next month. You can talk about the research and outreach you did this month to identify new websites that will vibe well with your client’s audience.

The monthly summary is also the perfect place for you to outline the active link opportunities you’re pursuing with potential prospects. Are you planning on guest posting more or paying for sponsored posts? This summary can further highlight the efforts you’re making to maximize ROI, rankings and link quality.

3. Published Links

Generally speaking, most link building services will be based around a number of published links for a given month. With our Backlink Monitor and Manager tool, our report template clearly lays out the total number of published links at the top of the report, making it easy for clients to understand.

4. Backlink Summary

This section of the link building report template pulls in all of your clients backlinks across the web. You’ll get a look into how many new and lost links for the month. We also pull in things like follow vs. no-follow which is an important metric for any website to report on.

You’ll get to see the overall trust flow and citation flow of your clients’ websites. These are pulled in from our integration with Majestic. Finally, the backlinks summary page also displays the top anchors by domain. If you're in the link building business, you'll know that anchor text is an important thing to keep an eye on. 

5. Rankings

This is an optional section and might not be right for every situation. If you're just providing links and nothing else, you may not want to include it. But if link building is part of a bigger SEO campaigns, you may want to correlate links with ranking changes. You may want to just build out a full SEO report instead if you're including rankings too!

With our rank tracking tool you can automatically include local or global rankings for keywords. When paired with an anchor text report it gives your clients the full picture of their SEO. Check out our keywords ranking report template example.

Need more sections or custom metrics? No problem, AgencyAnalytics lets you easily drag and drop new sections to your link building report.