Link Building Report

If you're building links for clients you'll want to show off the awesome links that you've acquired. Use our link building report template to show off your published links, rankings and more.

Why Use Our Link Building Template?

Whether you're a link building agency, or you provide it as a service, you'll need a way to report your progress to clients. This template is an easy way to show off the work you've done. With AgencyAnalytics, you can have this report made for you automatically too!

Since the report wraps all this important data up in a nice package, all you need to do is add your own analysis and send it off. This incredibly helpful tool gives you the edge up on your competition by creating more opportunities to build trust with your clients.

You can also display your backlinks in a full SEO dashboard instead of a report with AgencyAnalytics.

What's Included in the Report

1. Monthly Summary

The monthly write-up section offers an open space for you to write whatever you want to communicate to your clients about everything that happened in the last month with their backlinks. This is the perfect space to discuss overall performance trends and ranking change, among other key metrics.

monthly link building summary

You can also use this space to discuss your strategy moving forward and track against goals set. Show your client what your link building strategy looked like for the previous month and what pieces of that strategy you’re going to adjust for next month. You can talk about the research and outreach you did this month to identify new websites that will vibe well with your client’s audience.

The monthly summary is also the perfect place for you to outline the active link opportunities you’re pursuing with potential prospects. Are you planning on guest posting more or paying for sponsored posts? This summary can further highlight the efforts you’re making to maximize ROI, rankings and link quality.

2. Published Links

Generally speaking, most link building services will be based around a number of published links. Our template clearly lays out the total number of published links at the top of the report which is easy for clients to understand.

published links

You’ll also get to see a list of links paired with some link-specific metrics: link type, page authority and domain authority (DA). The list displays the date the link was published along with a notes section where you can add further analysis.

It's a super simple way of listing all of those great links that you've built!

3. Backlink Summary

This section of the link building report template pulls in all of your backlinks across the web. You’ll get a look into how many new and lost links for the mont, which you may not have reported on in the published links section. We also pull in things like follow vs. no-follow which is an important metric for any website to report on.

backlinks summary

You’ll get to see the overall trust flow and citation flow of your client’s website. These are pulled in from Majestic, which is the backlink index that we use.

Finally, the backlinks summary page also displays the top anchors by domain. If you're in the link building business, you'll know that anchor text is an important thing to keep an eye on. If you're too keyword heavy, your client is at risk of being penalized by Google.

4. Rankings

This is an optional section and might not be right for every situation. If you're just providing links and nothing else, you may not want to include it. But if link building is part of a bigger SEO campaign, you may want to correlate links with ranking changes. You may want to just build out a full SEO report instead if you're including rankings too!

rankings summary

With our rank tracking tool you can automatically include local or global rankings for keywords. When paired with an anchor text report it gives your client the full picture of their SEO.

Need more sections or custom metrics? No problem, AgencyAnalytics lets you easily drag and drop new sections to your link building report.