Damian Papworth, CEO at Globital

Being a white-label digital marketing partner, Globital sought a one-stop platform that could meet specific requirements, including complementing its type of client and style of SEO fulfillment, accurate and reliable SEO rank tracking aligning with changing APIs and search engine algorithms, and customized reporting for SEO, PPC, and social media clients.

The platform Globital desired should also feature customized, white-label live dashboards to give client agencies a clear picture of campaign progress. It needed to integrate with Globital’s tech stack to align tracking and reporting, and it needed to give internal teams a way to track progress over multiple platforms from a single dashboard to take action to improve results.

Finally, they needed a platform provider that could grow with the agency as its needs evolved and would provide attentive support throughout.

AgencyAnalytics offered various reporting options, including SEO, PPC, social media, email marketing, and call tracking reports that would enable Globital to deliver comprehensive and insightful reports to agency clients.

It allowed Globital to create white-labeled dashboards for different agencies with ease, enabling them to brand reports with the right logo and color scheme. Additionally, AgencyAnalytics gave Globital the ability to customize reports and dashboards to align with each client's needs and preferences.

“It streamlined the reporting process, significantly reducing the time and effort required to create and distribute reports,” Papworth says.

Globital also saw a crucial advantage in the way AgencyAnalytics integrates with popular tools and platforms, such as Google Analytics, Facebook Ads, and more, which facilitated a holistic and centralized view of their clients' marketing performance.

AgencyAnalytics enabled Globital to offer a high-value service to its clients through comprehensive, customizable, and timely reporting. The platform empowered the company with in-depth data insights and analytics, allowing them to make informed decisions based on real-time performance metrics. 

“Without such a tool, our ability to analyze and optimize marketing strategies for ourselves and our clients would have been compromised,” Papworth says.

Implementing AgencyAnalytics enabled Globital to allocate resources more strategically, as the tool streamlined the reporting process, freeing up valuable time and talent to focus on client-specific initiatives.

Introducing flexible, usage-based pricing models emerged as an unexpected advantage. Furthermore, AgencyAnalytics' support for multi-language reporting has been an unexpected boon for agencies with international clients or multilingual audiences.