With customizable dashboards, client reporting, data visualization, a user-friendly interface, accuracy, transparency, integrations, and good support, AgencyAnalytics has all the features a digital marketing agency needs.
The Client
Globital is a wholesale marketing services provider for agencies. Based in multiple countries, Globital provides world-class execution of digital marketing campaigns (SEO, PPC, social media, content marketing, virtual assistance, and more) and provides a support system that gives agencies a competitive advantage with access to on-the-ground salespeople, virtual support, and administration teams, as well as a platform dedicated to continued education and development.
With teams in Australia, New Zealand, the U.S., Canada, the Netherlands, United Kingdom, Pakistan, and the Philippines, Globital specializes in helping agencies outsource their marketing processes. The company holds an ISO 9001:2015 certificate and is a Wix, Webflow, Shopify, and ActiveCampaign certified partner.
It was clear we had the right formula to support growing agencies. To scale, we really needed a tool that produced SEO reports quickly, accurately, and cost-effectively. AgencyAnalytics did that from the start and continues to do so.
The Challenge
Being a white-label digital marketing partner, Globital sought a one-stop platform that could meet specific requirements, including complementing its type of client and style of SEO fulfillment, accurate and reliable SEO rank tracking aligning with changing APIs and search engine algorithms, and customized reporting for SEO, PPC, and social media clients.
The platform Globital desired should also feature customized, white-label live dashboards to give client agencies a clear picture of campaign progress. It needed to integrate with Globital’s tech stack to align tracking and reporting, and it needed to give internal teams a way to track progress over multiple platforms from a single dashboard to take action to improve results.
Finally, they needed a platform provider that could grow with the agency as its needs evolved and would provide attentive support throughout.
We needed a platform that keeps evolving with changes in the digital marketing space so we can deliver the most required solutions to our digital agencies.
The Solution
AgencyAnalytics offered various reporting options, including SEO, PPC, social media, email marketing, and call tracking reports that would enable Globital to deliver comprehensive and insightful reports to agency clients.
It allowed Globital to create white-labeled dashboards for different agencies with ease, enabling them to brand reports with the right logo and color scheme. Additionally, AgencyAnalytics gave Globital the ability to customize reports and dashboards to align with each client's needs and preferences.
“It streamlined the reporting process, significantly reducing the time and effort required to create and distribute reports,” Papworth says.
Globital also saw a crucial advantage in the way AgencyAnalytics integrates with popular tools and platforms, such as Google Analytics, Facebook Ads, and more, which facilitated a holistic and centralized view of their clients' marketing performance.
Customizable reporting allowed us to provide reports according to the requirements of agencies and helped a lot in building strong relationships.
The Result
AgencyAnalytics enabled Globital to offer a high-value service to its clients through comprehensive, customizable, and timely reporting. The platform empowered the company with in-depth data insights and analytics, allowing them to make informed decisions based on real-time performance metrics.
“Without such a tool, our ability to analyze and optimize marketing strategies for ourselves and our clients would have been compromised,” Papworth says.
Implementing AgencyAnalytics enabled Globital to allocate resources more strategically, as the tool streamlined the reporting process, freeing up valuable time and talent to focus on client-specific initiatives.
Introducing flexible, usage-based pricing models emerged as an unexpected advantage. Furthermore, AgencyAnalytics' support for multi-language reporting has been an unexpected boon for agencies with international clients or multilingual audiences.
Not having AgencyAnalytics would have meant we either would have had to find another reporting tool, develop our agency reports manually, or build our own software. It’s possible we would have had a completely different business—or even not be operating. We certainly would not be supporting agencies in the manner we do today.
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