Semrush Keyword and Backlink Reports

Bring Semrush metrics into focus
Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.
Rank Tracking
Track your clients’ Semrush keyword positions to keep tabs on where they stand
Position Trends
Spot and report on trends in your clients’ keyword ranking positions in real-time
Backlink Reporting
Monitor and manage backlink building for your clients
Advanced Metrics
Keep track of advanced metrics like Trust, Authority, and Domain Score
Track Semrush Keywords and Positions
Track and report on the performance of your client’s Semrush keyword projects, including overall visibility, keyword position summaries, and position change trends. Display improved vs declined performance, as well as new vs lost keywords in a given period.
Easily showcase the impact of your agency's SEO efforts on client growth, all in one place.

GRANULAR KEYWORD DATA
Dive Into Individual Keyword Performance
Show clients how their keywords are performing on an individual level. Display average CPC, searches, ranking metrics per keyword, and more. Get into the details and monitor metrics like visibility, traffic, and share of voice. Even report on individual keyword SERP features.

Feature-Packed Dashboards
Semrush Backlink Reporting
AgencyAnalytics' Semrush backlinks integration enhances an already feature-packed SEO dashboards by providing in-depth coverage of backlink data, including referring domains, anchors, referring IPs, indexed pages, and more.
Along with pre-made dashboards, find dozens of Semrush widgets to build fully custom dashboards and reports.

Detailed Data On All Your Links
Advanced Backlink Metrics
Use the Semrush backlinks integration to report on simple summary statistics that any client can understand, regardless of their technical expertise. There are also advanced backlink metrics, such as Trust Score and Domain Score, as well as detailed analytics for each individual link.
Once you've integrated your Semrush projects and backlink data, provide your team and your clients with personal logins so they have 24/7 access to a live SEO dashboard. Give them round-the-clock access to their Semrush keyword tracking, backlink management, and more. Customize each user’s permissions so they only see exactly what you want them to.
Stay ahead of the curve when it comes to digital marketing. Connect to over 85 top marketing integrations. Semrush marks just the starting point. AgencyAnalytics' comprehensive reporting platform encompasses SEO, PPC, Social Media, Email, and Call Tracking tools, helping your agency consolidate everything that matters under one roof.
Automatically pull in keyword rankings and backlink data from Semrush and put your client reporting on autopilot by scheduling daily, weekly, bi-weekly, monthly, quarterly, or annual reports. Report automation saves you time and money, so you focus on improving your clients’ online visibility through enhanced keyword positioning and building high-quality backlinks.

Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Turn Semrush insights into fully branded dashboards and reports that reflect your agency’s professionalism. Showcase SEO growth in a format that’s easy for clients to understand and reinforces your agency's status as a trusted partner.
From colors to logos to custom domains, white labeling keeps the focus on your expertise while elevating your client experience. You bring the strategy, the platform makes sure you look good doing it.
Forget data dumps—use AI to surface what matters most from your Semrush reports. Instantly spotlight wins across keyword rankings, backlinks, and organic traffic without sifting through spreadsheets.
Let AI Summary craft clear, compelling overviews that connect the dots between your work and client outcomes. It’s the fastest way to turn technical SEO data into stories that showcase your strategy—and your value.
Whether it's keyword visibility or backlink growth, set clear, custom goals that align with your clients’ strategies. With Semrush data pulled directly into AgencyAnalytics alongside 85 other marketing platforms, every report becomes a progress tracker your clients actually understand.
Add expert insights to frame the data around business value—not just technical wins. Show momentum, reinforce trust, and make it easy for clients to see how your SEO work drives real results.

FAQs About Semrush Reporting for Marketing Agencies
SEO reporting needs to be clear and compelling. These FAQs guide agencies on which Semrush metrics to surface, how to build powerful dashboards, automate client delivery, brand reports, and scale insights across your entire client portfolio.
Yes. AgencyAnalytics holds several accounts from the same platform under one client, and each widget points at the account you choose. Handy when a client runs two ad accounts or a few locations. Support varies by integration, and the accounts per integration guide has the list.
AgencyAnalytics connects to Semrush Projects with any paid plan, and basic project information and position tracking turned on. It refreshes every 12 hours after that. Full steps are in the Semrush Projects connection guide.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
Yes. The Semrush report template is built already and comes with an AgencyAnalytics subscription. Load it onto a client, connect the account, and the first version of their reporting is ready to edit.
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Everything your agency needs

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Client & Staff Access

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