Moz Backlink Reporting Tool
Bring Moz analytics into focus
Transform complex Moz analytics into clear, client-friendly reports that reveal what’s working and where to improve.
Moz Reporting
All your Moz data in an all-in-one reporting platform
Live Dashboards
Monitor backlinks in real-time with live Moz dashboards
Backlink Analytics
Analyze your Moz backlink data with fully customizable widgets
Agency Automation
We've got all the tools you need to put your agency on autopilot
Customizable Moz Backlink Reporting
We know that many agencies use Moz alongside AgencyAnalytics, and now you can add all this data to your automated reports and dashboards. Our Moz integration brings you detailed backlinks dashboards and a wide range of widgets for fully customizable reporting.
All Your Most Important Backlink Data
Moz Summary Dashboard
The Moz Summary dashboard features all of your most important backlinks data including Total Backlinks, Total Domains, Page Authority, and Domain Authority. You’ll also find detailed backlink information on Top Pages and Top Anchors by Linking Domain.
In-Depth Backlink Analytics
Moz Backlinks Dashboard
The Moz Backlinks dashboard provides in-depth backlink analytics so you can easily track and analyze your campaign's progress. You'll find intuitive data visualization widgets to share with clients, as well as data on individual backlinks including Link Type, Anchor Text, Referring Domains, Page & Domain Authority, and Spam Score.
Detailed Moz Reporting
Moz Backlink Metrics
For an even deeper Moz backlinks analysis, we also have dashboards and report pages covering Referring Domains and Anchors. Each one of these dashboards is automatically populated with data from Moz, so you can focus on building high-quality links for your clients instead of manually preparing reports.
Focus On Results, Automate the Rest
Automated Moz Reporting
Put your entire Moz reporting process on autopilot with our suite of report automation tools. Keep your clients up-to-date with their link building campaign by scheduling daily, weekly, or monthly reports. Personalize each report with your own comments and unique insights into the campaign.
Running an agency always involves multiple tools and marketing channels. Whether you’re running PPC, SEO, social, email, or call tracking campaigns, we've got you covered with over 85 marketing integrations. We also have a team dedicated to adding new integrations, so you're always up-to-date with the latest in digital marketing.
Impress clients and boost brand recognition with fully white labeled Moz reporting. Upload your logo, customize your color scheme, and host your reports and dashboards on your own domain. Your success is our success — you can even tell your clients you built the platform in-house, we won’t tell!
Building backlinks is an important part of any SEO campaign, but it doesn’t end there. With our full suite of SEO tools, you can offer the most comprehensive service possible to your clients. By combining our all-in-one reporting platform with these tools, you’ve got everything you need to build, manage, and scale your agency.
Just like digital marketing, client reporting has changed. These days clients want access to their data on their own schedule. With a live dashboard, you can do just that. Set up dashboards with our customizable Moz widgets, and send your clients their own login for 24/7 access. You can even have full control over what each client sees.
Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Incorporate Moz insights alongside key SEO performance data from your full toolset to give clients a more complete picture. Track progress, uncover opportunities, and guide strategy using a centralized, automated reporting platform built for agencies.
Simplify your SEO reporting. Strengthen your strategic clarity.
Combine Moz metrics with broader SEO performance data across multiple clients into one high-level view. Quickly identify which clients need attention and which are on track. Compare visibility trends, spot performance gaps, and guide strategy at scale. With centralized, up-to-date campaign insights, your team focusses where it counts—no spreadsheets required.
Transform Moz metrics and other SEO performance data into clear, visual dashboards your clients can instantly grasp. Highlight trends, progress, and cross-channel impact—without the overhead of BI tools or manual reporting.
Streamlined reporting, built for client clarity and agency speed.
Show clients the value of your SEO efforts with white-labeled dashboards that blend Moz metrics with broader performance data. Automate delivery, skip the spreadsheets, and keep your reporting aligned with your brand.
Spend less time building reports—and more time driving rankings, visibility, and growth.
FAQs About Moz Backlink Reporting for Marketing Agencies
SEO success demands clarity, not clutter. These answers explain how to highlight backlink strength, surface authority trends, brand your reports, automate delivery, and scale SEO insights across clients.
AgencyAnalytics connects to Moz with a paid Moz API plan, and the account access ID and secret key. Full steps are in the Moz connection guide.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
Yes. The Moz dashboard template is built already and comes with an AgencyAnalytics subscription. Load it onto a client, connect the account, and the first version of their reporting is ready to edit.
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