Moz Dashboard

What is a Moz Dashboard?

A customizable Moz Dashboard tracks essential Moz data like backlinks, referring domains, page authority, and domain authority in one place, saving your agency time on data collection while improving campaign visibility for your clients. 

Customize your dashboard to display only the most relevant KPIs for your clients, or integrate data from additional marketing channels to provide a comprehensive view of campaign performance. Next, present the results in a polished, agency-branded format that showcases your expertise and keeps your clients informed. 

Why Your Agency Needs a Moz Analytics Dashboard

A customizable Moz Analytics Dashboard allows your agency to tell each client’s unique story and discover top competitors winning search rankings. Monitor and present the metrics that matter to each client’s goals, all while ensuring the data is easy for clients to understand. Start tracking external links for those focused on organic growth or break down anchor text distribution for clients diving into link-building strategies. 

Presenting data in a professional, agency-branded format reinforces your agency’s expertise while offering clients an intuitive view of their progress. No more overwhelming spreadsheets or endless data points—just clear, actionable insights. 

5 Sections To Include in a Moz Dashboard

To build an impactful Moz dashboard, include the metrics that matter most to SEO performance. Here are some key sections to include:  

1. Performance Overview   

To avoid overwhelming clients with unnecessary data and deliver a snapshot of campaign performance, highlight the most important KPIs at the top of your Moz dashboard in a performance overview section. This is an efficient way for your agency to showcase progress, identify wins, surface actionable competitive intel, and identify where to fine-tune strategies.  

Use the drag-and-drop editor to highlight the most critical metrics for each client. Better yet, use automated marketing reports to save hours on manual reporting. Both features help you deliver valuable insights more quickly. 

2. Backlinks Overview

A backlinks overview breaks down the links driving authority to a client’s website. View total backlinks, referring domains, anchor text distribution, and more in a glance to gauge your client’s site authority and SEO health. 

By presenting data on the number and quality of backlinks, your agency highlights how its efforts contribute to improved domain authority and search rankings. This overview also helps you spot issues like broken links and optimize link-building strategies. 

3. Referring Domains Overview 

Including referring domains in a Moz dashboard showcases the quality of your agency’s link-building efforts. 

The referring domains section focuses on the unique domains linking to a client’s website, offering a clear picture of the quality and diversity of their backlink profile. The metrics in this section gauge how widespread the client's content is across the web and how authoritative their links are. 

4. Anchors Overview 

Including anchor text data in a Moz dashboard offers a clear view of how external sites describe and link to a client’s content. It reveals patterns and opportunities for keyword optimization.

Tracking anchor data helps your agency demonstrate the effectiveness of its link-building strategies and keyword usage. It also helps identify over-optimized anchors or irrelevant terms that could negatively affect SEO performance. 

To get more granular with your anchor data, here are some additional metrics to track: 

5. Goal Tracking 

Including goal tracking in your Moz dashboard is essential for measuring progress against your client's SEO objectives. Setting clear benchmarks for Moz data shows you how well your campaigns are performing or where improvements are needed. 

Here’s a list of example goals to track to help your agency evaluate how it’s helping your clients’ businesses grow: 

Streamline Reporting With Moz Dashboards and Focus on What Matters

Instead of spending hours manually pulling data and creating reports, deliver real-time insights that clients care about—all in one customizable, easy-to-read dashboard. This streamlined approach lets your agency focus on what matters most: building powerful campaigns and earning client trust.

With customizable templates and a drag-and-drop editor, tailored dashboards come together in minutes. Whether tracking keyword rankings, domain authority, or backlinks on top pages, the platform helps you create professional reports highlighting campaign progress. 

This scalability goes beyond saving time—it creates space for growth. As your agency adds more clients, automated reports and dashboard templates lighten your team’s workload, letting them focus on strategic planning and campaign optimization. 

AgencyAnalytics, and its ability to culminate data from different platforms and software, is a must-have for all agencies. It makes reporting and communication seamless and ensures transparency. AgencyAnalytics is a major part of how we promote and differentiate ourselves.

Gabriela Paiva / Marketing Manager