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Moz Dashboard

A Moz Dashboard gives your clients direct access to their live Moz data, keeping them informed on their SEO performance at a glance. This transparency helps your agency build trust with clients, empowering your team to quickly identify SEO wins, track keyword rankings, and monitor backlinks—all in one place. Use it to make informed campaign decisions, highlight progress, and adapt campaign strategies to maximize client ROI.
Moz Dashboard Template Example

What is a Moz Dashboard?

A customizable Moz Dashboard tracks essential Moz data like backlinks, referring domains, page authority, and domain authority in one place, saving your agency time on data collection while improving campaign visibility for your clients. 

Customize your dashboard to display only the most relevant KPIs for your clients, or integrate data from additional marketing channels to provide a comprehensive view of campaign performance. Next, present the results in a polished, agency-branded format that showcases your expertise and keeps your clients informed. 

Why Your Agency Needs a Moz Analytics Dashboard

A customizable Moz Analytics Dashboard allows your agency to tell each client’s unique story and discover top competitors winning search rankings. Monitor and present the metrics that matter to each client’s goals, all while ensuring the data is easy for clients to understand. Start tracking external links for those focused on organic growth or break down anchor text distribution for clients diving into link-building strategies. 

Presenting data in a professional, agency-branded format reinforces your agency’s expertise while offering clients an intuitive view of their progress. No more overwhelming spreadsheets or endless data points—just clear, actionable insights. 

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5 Sections To Include in a Moz Dashboard

To build an impactful Moz dashboard, include the metrics that matter most to SEO performance. Here are some key sections to include:  

1. Performance Overview   

To avoid overwhelming clients with unnecessary data and deliver a snapshot of campaign performance, highlight the most important KPIs at the top of your Moz dashboard in a performance overview section. This is an efficient way for your agency to showcase progress, identify wins, surface actionable competitive intel, and identify where to fine-tune strategies.  

Moz Dashboard Summary

Use the drag-and-drop editor to highlight the most critical metrics for each client. Better yet, use automated marketing reports to save hours on manual reporting. Both features help you deliver valuable insights more quickly. 

A backlinks overview breaks down the links driving authority to a client’s website. View total backlinks, referring domains, anchor text distribution, and more in a glance to gauge your client’s site authority and SEO health. 

Moz backlinks metrics

By presenting data on the number and quality of backlinks, your agency highlights how its efforts contribute to improved domain authority and search rankings. This overview also helps you spot issues like broken links and optimize link-building strategies. 

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3. Referring Domains Overview 

Including referring domains in a Moz dashboard showcases the quality of your agency’s link-building efforts. 

Moz Dashboard Referring Domains

The referring domains section focuses on the unique domains linking to a client’s website, offering a clear picture of the quality and diversity of their backlink profile. The metrics in this section gauge how widespread the client's content is across the web and how authoritative their links are. 

4. Anchors Overview 

Including anchor text data in a Moz dashboard offers a clear view of how external sites describe and link to a client’s content. It reveals patterns and opportunities for keyword optimization.

Moz anchor text overview on dashboard template

Tracking anchor data helps your agency demonstrate the effectiveness of its link-building strategies and keyword usage. It also helps identify over-optimized anchors or irrelevant terms that could negatively affect SEO performance. 

To get more granular with your anchor data, here are some additional metrics to track: 

Metric

Importance

Use Case Examples

Metric

Domain Authority

Importance

Critical

Use Case Examples

Assess the overall strength of a client’s domain to strategize link-building efforts and improve search rankings.

Metric

Anchor Text

Importance

Important

Use Case Examples

Evaluate the relevance of anchor text to ensure it aligns with target keywords, boosting SEO relevance and ranking.

Metric

Spam Score

Importance

Critical

Use Case Examples

Identify and remove potentially harmful links that negatively affect a site’s search performance.

Metric

External Equity Links

Importance

Useful

Use Case Examples

Determine which links are most valuable to improve targeted pages and drive more organic traffic to your client’s business.  

5. Goal Tracking 

Including goal tracking in your Moz dashboard is essential for measuring progress against your client's SEO objectives. Setting clear benchmarks for Moz data shows you how well your campaigns are performing or where improvements are needed. 

Here’s a list of example goals to track to help your agency evaluate how it’s helping your clients’ businesses grow: 

Goal Tracking Example Moz Dashboard

See the Moz Dashboard Template in Action
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Streamline Reporting With Moz Dashboards and Focus on What Matters

Instead of spending hours manually pulling data and creating reports, deliver real-time insights that clients care about—all in one customizable, easy-to-read dashboard. This streamlined approach lets your agency focus on what matters most: building powerful campaigns and earning client trust.

With customizable templates and a drag-and-drop editor, tailored dashboards come together in minutes. Whether tracking keyword rankings, domain authority, or backlinks on top pages, the platform helps you create professional reports highlighting campaign progress. 

This scalability goes beyond saving time—it creates space for growth. As your agency adds more clients, automated reports and dashboard templates lighten your team’s workload, letting them focus on strategic planning and campaign optimization. 

AgencyAnalytics, and its ability to culminate data from different platforms and software, is a must-have for all agencies. It makes reporting and communication seamless and ensures transparency. AgencyAnalytics is a major part of how we promote and differentiate ourselves.

Gabriela Paiva
Gabriela Paiva / Marketing Manager
Digilatics

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Custom Moz Dashboards as Unique as Your Agency

Centralize Client Data for Maximum Impact

Instantly Access All Your Clients’ Moz Data

Streamline reporting with 80+ integrations like Google Analytics and Google Ads, all in a single dashboard. 

Access key metrics from every platform without switching tabs. New integrations ensure you always have the latest data for real-time insights. 

Save time, optimize campaigns effectively, and deliver clear, data-driven results to clients—all from one centralized location.

An example of the available marketing platform integrations AgencyAnalytics offers to connect your clients' marketing data
Elevate Your Agency’s Brand

White Label Your Moz Dashboards

Deliver a seamless client experience with fully white labeled dashboards. Customize everything—from logos to color schemes—so every client report reflects your agency’s brand. Build trust and showcase your agency’s professionalism with real-time, branded data that drives engagement—all while reinforcing your agency’s identity.

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Deepen Your Insights

Provide Granular Insights With Custom Metrics

Combine data from 80+ integrations to build custom-blended metrics that highlight the insights your clients care about most.  

Go beyond standard reporting to deliver in-depth, tailored analysis that aligns with each client’s unique goals. 

Custom metrics help you present data in a way that tells a clear story, provides valuable context, and helps clients make informed business decisions.  

AgencyAnalytics Custom Metrics Feature
Simplify Client Management

Monitor All of Your Clients at a Glance

Create custom dashboards at the agency level to track key metrics across multiple clients in one centralized location. Easily compare campaign performance, spot trends, and identify opportunities at a glance. 

With all essential data in one place, managing your client portfolio more efficiently is easy. Streamline reporting and save time while delivering valuable insights across your client base.

An Example of a Multi-Client Campaign Dashboard
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Customer Support is Our Top Priority

AgencyAnalytics puts your agency first with reliable, around-the-clock support. Our live chat is available 24/5, with response times averaging under 3 minutes to quickly address your questions. 

With a 95%+ satisfaction rate, our team is here to guide you through setting up Moz dashboards and more, helping you deliver outstanding client results. 

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Report Smarter. Not Harder.

Save time every month by automatically including essential SEO data from Moz, along with marketing metrics from 80 other sources in one platform.

Pull key metrics from Google Analytics, Backlinks Monitor, and more to provide clients with a complete view of their SEO and business performance. 

Customize each Moz dashboard, then quickly clone it to onboard clients faster, freeing up time to grow your agency.

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