Moz Dashboard
What is a Moz Dashboard?
A customizable Moz Dashboard tracks essential Moz data like backlinks, referring domains, page authority, and domain authority in one place, saving your agency time on data collection while improving campaign visibility for your clients.
Customize your dashboard to display only the most relevant KPIs for your clients, or integrate data from additional marketing channels to provide a comprehensive view of campaign performance. Next, present the results in a polished, agency-branded format that showcases your expertise and keeps your clients informed.
Why Your Agency Needs a Moz Analytics Dashboard
A customizable Moz Analytics Dashboard allows your agency to tell each client’s unique story and discover top competitors winning search rankings. Monitor and present the metrics that matter to each client’s goals, all while ensuring the data is easy for clients to understand. Start tracking external links for those focused on organic growth or break down anchor text distribution for clients diving into link-building strategies.
Presenting data in a professional, agency-branded format reinforces your agency’s expertise while offering clients an intuitive view of their progress. No more overwhelming spreadsheets or endless data points—just clear, actionable insights.
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5 Sections To Include in a Moz Dashboard
To build an impactful Moz dashboard, include the metrics that matter most to SEO performance. Here are some key sections to include:
1. Performance Overview
To avoid overwhelming clients with unnecessary data and deliver a snapshot of campaign performance, highlight the most important KPIs at the top of your Moz dashboard in a performance overview section. This is an efficient way for your agency to showcase progress, identify wins, surface actionable competitive intel, and identify where to fine-tune strategies.
Use the drag-and-drop editor to highlight the most critical metrics for each client. Better yet, use automated marketing reports to save hours on manual reporting. Both features help you deliver valuable insights more quickly.
2. Backlinks Overview
A backlinks overview breaks down the links driving authority to a client’s website. View total backlinks, referring domains, anchor text distribution, and more in a glance to gauge your client’s site authority and SEO health.
By presenting data on the number and quality of backlinks, your agency highlights how its efforts contribute to improved domain authority and search rankings. This overview also helps you spot issues like broken links and optimize link-building strategies.
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Start Your 14-Day Free Trial3. Referring Domains Overview
Including referring domains in a Moz dashboard showcases the quality of your agency’s link-building efforts.
The referring domains section focuses on the unique domains linking to a client’s website, offering a clear picture of the quality and diversity of their backlink profile. The metrics in this section gauge how widespread the client's content is across the web and how authoritative their links are.
4. Anchors Overview
Including anchor text data in a Moz dashboard offers a clear view of how external sites describe and link to a client’s content. It reveals patterns and opportunities for keyword optimization.
Tracking anchor data helps your agency demonstrate the effectiveness of its link-building strategies and keyword usage. It also helps identify over-optimized anchors or irrelevant terms that could negatively affect SEO performance.
To get more granular with your anchor data, here are some additional metrics to track:
Metric | Importance | Use Case Examples |
---|---|---|
Metric Domain Authority | Importance Critical | Use Case Examples Assess the overall strength of a client’s domain to strategize link-building efforts and improve search rankings. |
Metric Anchor Text | Importance Important | Use Case Examples Evaluate the relevance of anchor text to ensure it aligns with target keywords, boosting SEO relevance and ranking. |
Metric Spam Score | Importance Critical | Use Case Examples Identify and remove potentially harmful links that negatively affect a site’s search performance. |
Metric External Equity Links | Importance Useful | Use Case Examples Determine which links are most valuable to improve targeted pages and drive more organic traffic to your client’s business. |
5. Goal Tracking
Including goal tracking in your Moz dashboard is essential for measuring progress against your client's SEO objectives. Setting clear benchmarks for Moz data shows you how well your campaigns are performing or where improvements are needed.
Here’s a list of example goals to track to help your agency evaluate how it’s helping your clients’ businesses grow:
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Instead of spending hours manually pulling data and creating reports, deliver real-time insights that clients care about—all in one customizable, easy-to-read dashboard. This streamlined approach lets your agency focus on what matters most: building powerful campaigns and earning client trust.
With customizable templates and a drag-and-drop editor, tailored dashboards come together in minutes. Whether tracking keyword rankings, domain authority, or backlinks on top pages, the platform helps you create professional reports highlighting campaign progress.
This scalability goes beyond saving time—it creates space for growth. As your agency adds more clients, automated reports and dashboard templates lighten your team’s workload, letting them focus on strategic planning and campaign optimization.
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Custom Moz Dashboards as Unique as Your Agency
Centralize Client Data for Maximum Impact
Instantly Access All Your Clients’ Moz Data
Streamline reporting with 80+ integrations like Google Analytics and Google Ads, all in a single dashboard.
Access key metrics from every platform without switching tabs. New integrations ensure you always have the latest data for real-time insights.
Save time, optimize campaigns effectively, and deliver clear, data-driven results to clients—all from one centralized location.
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White Label Your Moz Dashboards
Deliver a seamless client experience with fully white labeled dashboards. Customize everything—from logos to color schemes—so every client report reflects your agency’s brand. Build trust and showcase your agency’s professionalism with real-time, branded data that drives engagement—all while reinforcing your agency’s identity.
Deepen Your Insights
Provide Granular Insights With Custom Metrics
Combine data from 80+ integrations to build custom-blended metrics that highlight the insights your clients care about most.
Go beyond standard reporting to deliver in-depth, tailored analysis that aligns with each client’s unique goals.
Custom metrics help you present data in a way that tells a clear story, provides valuable context, and helps clients make informed business decisions.
Simplify Client Management
Monitor All of Your Clients at a Glance
Create custom dashboards at the agency level to track key metrics across multiple clients in one centralized location. Easily compare campaign performance, spot trends, and identify opportunities at a glance.
With all essential data in one place, managing your client portfolio more efficiently is easy. Streamline reporting and save time while delivering valuable insights across your client base.
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With a 95%+ satisfaction rate, our team is here to guide you through setting up Moz dashboards and more, helping you deliver outstanding client results.
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Save time every month by automatically including essential SEO data from Moz, along with marketing metrics from 80 other sources in one platform.
Pull key metrics from Google Analytics, Backlinks Monitor, and more to provide clients with a complete view of their SEO and business performance.
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