As the team grew, client reporting became an increasing burden. Every time the client had a question about how their campaigns were doing, the Digilatics team recorded and sent a video walk-through covering the details of their marketing campaigns.
During this process, they would find themselves with 40 open tabs to pull data from different platforms and then spend time trying to explain the information in simple terms.
As their client base continued to grow, this became unsustainable. The agency needed a scalable, efficient way to maintain the high level of transparency and communication they promised to their clients.