What Is a Digital Marketing Dashboard?
A digital marketing dashboard enables your agency to measure the overall campaign performance across multiple channels and easily report the results to clients. With this digital marketing dashboard, your agency marketing team will track key marketing metrics like ad spend, SEO keyword rank, conversion rate, revenue, and much more from a single, real-time platform.
This all-in-one dashboard gives your agency a top-level view of everything that is happening across a variety of digital marketing campaigns. Plus, dig deeper into individual marketing strategies with more than 12 other marketing dashboard templates, 14 pre-built marketing report templates, and 60+ automated channel integrations.
Why Your Agency Needs a Digital Marketing Dashboard
Digital marketing campaigns are often made up of various marketing activities and channels, each of which you need to track and report to your clients. Tracking multiple KPIs at once across several different accounts and platforms takes a significant amount of your agency’s time when done manually.
To solve this, our automated reporting tool helps your agency keep track of each marketing campaign you’re running for every one of your clients. Key metrics like conversion rate, revenue, and cost fluctuate. Easily identify trends and make the necessary adjustments to ensure your campaign’s success.
This digital marketing reporting dashboard is updated from up to 60+ data sources in real-time, so your clients can see exactly how their campaigns are performing. Whether your agency is running SEO campaigns, Google Ads, social media, or email marketing programs, track them all in a single dashboard. If you'd like to send scheduled reports to your clients instead, check out our digital marketing report template.
Unlike many other dashboard & reporting tools on the market, AgencyAnalytics is built for marketing agencies. For over a decade, more than 5,000 agencies just like yours have helped guide improvements to the AgencyAnalytics platform. This is one of the reasons why the AgencyAnalytics platform provides the most comprehensive collection of integrations and customization options, all within an easy-to-use interface.
10 Metrics Included In Our Dashboard Template
Spend less time manually updating spreadsheets and more time scaling your agency with an easy-to-use, automated client reporting platform. This template comes pre-built with the 10 key metrics every agency should be monitoring for their clients but is customizable so that your team can add or remove widgets as needed.
1. Goal Completions (Conversions)
Regardless of the type of marketing campaign you’re running for your clients, one of the most important KPIs your dashboard should include is the number of goal completions, also known as conversions. Once you set what is considered a conversion in Google Analytics, this data will automatically be pulled into your dynamic dashboard. This can include anything from a customer filling out a form, purchasing a product, and more.
It’s important to track conversions against the targets you’ve set with your clients as a general measure of your marketing performance. While this number is helpful in determining overall performance, it can also be incredibly helpful when compared to other KPIs in the campaign. For example, if your goal completions are suboptimal, you should take a look at the other metrics below to identify where the campaign can be improved.
2. Revenue
As with any kind of marketing campaign—whether online or offline—it’s absolutely essential that you track how much revenue your agency is driving. Our digital marketing dashboard template gives you a quick look at how much money each client campaign is earning, which you can then include in your marketing reports.
Revenue is a crucial KPI in building your clients’ confidence in your agency’s marketing services, as well as in identifying where you can do better. If you’re meeting or exceeding your client’s revenue goals, you can happily report your progress. If not, you can take this time to identify where you can adjust your strategy to better achieve your client’s goals.
3. Web Traffic (Sessions)
Tracking the number of people visiting a client’s website - and its growth over time - tells you how well several key components of the campaign are performing. For starters, this KPI can indicate how compelling your client’s offer is. It can also indicate whether or not you’re targeting the correct channels to drive maximum growth. Finally, the number of sessions a client’s website receives can also show how effective your ads’ call to action (CTA) is.
Our digital marketing reporting dashboard pulls this data from across all traffic channels via Google Analytics so you get a big picture view of the client’s website performance.
4. Conversion Rate
While similar, the conversion rate KPI is a little different than the goal completion KPI. Instead of tracking the number of customers converting, conversion rate gives you a look at how many people are converting compared to the total number of people visiting your client’s website. This metric is measured in the form of a percentage and is calculated as the number of conversions divided by the number of total web sessions.
This percentage is perhaps more indicative of a campaign’s success than any of the marketing metrics above because it accounts for a combination of two other KPIs. For example, if your conversion rate is low, you might infer that you’re targeting the wrong audience or it could indicate a website issue that is leading to website or cart abandonment. This specific kind of analysis allows you to make more strategic adjustments to your campaign.
5. Links Published (SEO)
An essential facet to search engine optimization (SEO) is acquiring backlinks, or links from other websites that lead back to your client’s website. These are also called inlinks or inbound links. The best digital marketing dashboard allows you to easily report on the links that you've built throughout your SEO campaign.
This metric on your analytics dashboard displays the exact number of backlinks you’ve built during your campaign. If you’re struggling to increase this number, consider offering to guest post or blog for other relevant websites in your client’s industry. Or you can even outsource link building to another agency.
If you're offering SEO services to your clients you should also take a look at our SEO dashboard.
6. Email Subscribers
Email marketing is an essential part of your digital marketing campaigns. Building a healthy email list has a variety of long-term benefits for your client, especially when it comes to connecting with new and existing customers. In fact, you’re much more likely to get higher click-through and conversion rates with email campaigns over other avenues like social media. If your customer wants to build a robust email list, tracking the number of new email subscribers is an essential metric to report to your client.
7. Email Opens
After building up your client’s initial email list, you’ll want to track how many of those subscribers are actually opening the marketing emails that you send. This is a long-term metric to track, especially since email subscribers often open fewer emails as time goes on.
If you see a decline in the number of emails opened over time, you might have a problem. Perhaps you’re sending too many emails over a short amount of time. More likely than not, your emails aren’t interesting or engaging enough for your email subscribers. A decline in this metric provides you a unique opportunity to re-engage with your clients’ customers.
8. Social Media Followers
When it comes to social media, there’s power in the number of followers you have. A higher follower count can mean that your client’s brand is growing in popularity, and it can also mean that your marketing campaigns are helping drive more people to your client’s brand.
Different social media platforms gather different audiences, so you’ll want to track how many followers you have on each. The digital marketing dashboard tracks how many followers you have on each platform so you can know where to focus next.
9. PPC Cost
Pay-per-click (PPC) cost measures how much money you’re spending across all of your PPC campaigns. The digital marketing dashboard template compiles all of the data between ad networks including Google Ads, Facebook Ads, LinkedIn Ads and more. Throughout your PPC campaign, a dedicated dashboard helps to ensure you are staying within your budget so you can appropriately report to your client what you’re spending on PPC ads.
10. PPC Conversions
If you’re running a PPC campaign within your overall digital marketing campaign, the number of PPC conversions you get are a quick indication of the campaign’s success. A higher number of conversions means that more people are clicking on your ads and buying your client’s products while a lower number means the opposite.
However, there’s more to glean from PPC conversions than you might think, especially when compared to other marketing KPIs. For example, you might be getting a high number of PPC conversions, but you might not be reaching as many potential customers as you could. Or, maybe you’re getting a low number of conversions, meaning your ads aren’t as effective as they could be. Whatever you learn from this number, you can communicate more clearly with your clients when you have a clearer look at this metric.
Want to add more sections or custom metrics to your digital marketing template? AgencyAnalytics lets you easily drag and drop new sections to your custom dashboard in minutes, saving your agency time and money.
