What Is a Digital Marketing Dashboard?
A digital marketing dashboard enables you to measure the overall campaign performance without the need for complicated tooling. With this dashboard, you’ll be able to track important metrics like cost, SEO rank, conversion rate and online revenue with ease to better understand the ins and outs of your digital marketing campaigns.
Why You Need One
Digital marketing campaigns are made up of several different aspects, each of which you need to track and report to your clients. Tracking multiple KPIs at once across several different accounts and platforms can get too complicated too fast, especially if you aren’t constantly on your toes.
This useful marketing tool helps you keep all your ducks in a row with each marketing campaign you’re running for each one of your clients. As key metrics like conversion rate, revenue and cost fluctuate, you can more easily identify trends and make the necessary adjustments to ensure your campaign’s success.
This dashboard is real-time! If you'd like to send snapshots to your clients check out our digital marketing report template.