What Is a Digital Marketing Dashboard?
A digital marketing dashboard enables you to measure the overall campaign performance without the need for complicated tooling. With this dashboard, you’ll be able to track important metrics like cost, SEO rank, conversion rate and online revenue with ease to better understand the ins and outs of your digital marketing campaigns.
Why You Need a Dashboard for Digital Marketing Campaigns
Digital marketing campaigns are made up of several different aspects, each of which you need to track and report to your clients. Tracking multiple KPIs at once across several different accounts and platforms can get too complicated too fast, especially if you aren’t constantly on your toes.
This useful marketing tool helps you keep all your ducks in a row with each marketing campaign you’re running for each one of your clients. And the best part is that you can keep track of everything within a single view. The dashboard gives you more power and control over your campaigns by giving you the ability to analyze each relevant metric in real time. As key metrics like conversion rate, revenue and cost fluctuate, you can more easily identify trends and make the necessary adjustments to ensure your campaign’s success.
One of the biggest benefits of using a tool like AgencyAnalytics is the boost in confidence it can provide to your clients. As you demonstrate your intricate knowledge of the campaign, including its strengths and weaknesses, you’re more likely to impress your client and ensure future business from them.