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Google Analytics Dashboard for Website Performance Insights

Track traffic, engagement, and conversions in a fully customizable Google Analytics dashboard. Automate reporting, simplify analysis, and provide clients with live insights that drive smarter optimization decisions. Find out why over 7,000 successful agencies choose AgencyAnalytics to gain insights, impress clients, and win back billable hours.
Google Analytics 4 Dashboard Example

Customizable Google Analytics Dashboard for Smarter Data Analysis

A white-labeled Google Analytics dashboard eliminates data overload by focusing on the most relevant website performance metrics. Customize widgets, white label dashboards, and highlight key KPIs like user sessions, engagement rate, and conversion trends—all in a format clients easily understand.

Provide clients with a live, up-to-date view of their website performance while streamlining internal analysis. With automated reporting and seamless GA4 integration, agencies spend less time sifting through data and more time optimizing campaigns for better results.

example of a custom dashboard builder featuring the drag and drop function
Bryce MacCabe Entrata

Bryce MacCabe, Director of Digital Marketing Services

Entrata

AgencyAnalyticspresentsasignificantupgradetoourprevioussolution.Thenewreportingismuchmorepowerfulandprovidesdetailedandtailoredinsightstohelpusmakebetterdecisionsinformedbydata.

Easily Report on All Your Client’s Google Analytics Data

Custom Google Analytics Dashboards as Unique as Your Agency

Simplified Data Management

Access Data From 80+ Marketing Platforms in One Place

Combine data from Google Analytics 4 with over 80 platform integrations for real-time insights that fuel proactive campaign management. 

Respond faster to changes, optimize across channels, and maximize campaign effectiveness with one powerful platform.

An example of the available marketing platform integrations AgencyAnalytics offers to connect your clients' marketing data
Unmatched Reporting Depth

Create Custom Metrics for Comprehensive Insights

Create custom metrics by combining data points from all of the available integrations to offer the most in-depth client reporting possible. 

Custom-blended metrics deliver a clearer picture of campaign performance, helping you make data-driven decisions and demonstrate the full value of your agency's expertise and efforts.

Combine and report on performance metrics across multiple social media platforms.
Tailored Client Experiences

Increase Client Trust With White-Label Dashboards

Build client trust with white-labeled reports.  Personalized dashboards showcase your expertise and commitment to each client's success. 

Pull Google Analytics data into a comprehensive reporting suite and create a bespoke SEO Dashboard, Social Media Dashboard, or Digital Marketing Dashboard that meets your client's needs.

Strengthen relationships and win more business.

Add Your Own Branding To Your Customizable SEO Reporting Software
Centralized Client Management

Monitor All of Your Clients at a Glance

Custom dashboards at the agency level bring together crucial metrics and data for multiple clients in one place. 

This centralized approach streamlines monitoring and reporting, saving time and reducing complexity.

Create custom dashboards at the account level and include data from more than one client campaign.
Give Your Agency Time To Grow

Report Smarter. Not Harder.

Save time each month by automatically including essential Google Analytics data alongside metrics from over 80 other sources in one platform.

Easily create and save custom dashboards using the 11-Second Smart Dashboards feature, which simplifies the dashboard creation process by automatically building tailored dashboards in seconds based on each client’s connected integrations.

Integrate key metrics from Google Analytics, Facebook, keyword rankings, Google Ads, and more to provide clients with a comprehensive view of their marketing success.

Customize each Google Analytics dashboard or quickly clone an existing dashboard to streamline client onboarding.

Use a customizable Google Analytics reporting tool to create client reports and dashboards in minutes.
24/5 Dedicated Support

Customer Support is Our Top Priority

Your agency's needs come first with round-the-clock support. Our live chat is available 24/5, with response times under 3 minutes. 

With a satisfaction rate over 95%, our team is here to help you create the perfect Google Analytics dashboards that reflect your agency’s top-notch services.

You care about your client’s success. We care about yours. 

Best in Class Customer Support

7 Sections To Include in a Custom Google Analytics Dashboard

Highlighting the most important KPIs on the first page of the dashboard delivers two major benefits for your agency. First, it provides clients with automated marketing reports, offering a clear, concise snapshot of their campaign performance. This transparency fosters trust, satisfaction, and client retention.

Second, it helps your team identify areas that require attention, streamlining the optimization process and driving campaign improvements.

With the key metrics front and center, your agency drives better results and maintains a sharp focus on what matters most.

Connect your clients’ Google Analytics 4 data streams to a single platform.
See how easy it is to monitor and share Google Analytics data in a live dashboard
Explore the Template

FAQs About Custom Google Analytics Dashboards

Still have questions about how to create and use custom Google Analytics Dashboards? Don’t worry, we’ve got you covered.

A Google Analytics Dashboard is a visual reporting interface that connects directly to your client’s Google Analytics account. It gives digital marketers a clear overview of a website’s performance by organizing key SEO metrics, traffic sources, and user behavior into a customizable dashboard layout.

To create a white label Google Analytics Dashboard, connect your client’s Google Analytics account to a reporting platform like AgencyAnalytics, select a starter dashboard or use a default dashboard layout, and apply your agency’s branding. On eligible plans, you can white label the dashboard with your logo, colors, and domain—making it a seamless client-facing report across multiple sites.

Track metrics such as active users, bounce rate, session duration, and traffic sources. Pair data with Google Ads and Google Search Console for a broader marketing view. You can also add widgets like a bar chart to highlight specific performance trends and easily visualize your client’s own data. Monitoring these metrics helps agencies assess website performance and identify areas for improvement.

By centralizing data from Google Analytics, Google Ads, and Search Console, the dashboard provides a single source of truth for assessing a website’s performance. It helps agencies make faster, more strategic decisions by spotlighting what’s working, what’s not, and where to optimize next.

Yes. Start with a starter dashboard or create your own from scratch. Add widgets, rearrange layouts, and spotlight the metrics most relevant to your client’s goals—whether that’s SEO metrics, user engagement, or campaign impact.

Agencies often rely on the PPC reporting dashboard to manage PPC data, the SEO reporting dashboards to analyze SEO results, and the digital marketing dashboards to report on digital marketing performance. They also use the website analytics dashboards for web analytics campaign summaries and the social media dashboard template to monitor social media engagement.

Michelle van Blerck Communications Manager Digital Freak

Michelle van Blerck, Communications Manager

Digital Freak

Withcustomreports,wecanzoominonthekeyperformanceindicatorsandmetricsthatmattermosttoourclients,makingourreportingexperienceincrediblyvaluableanddirectlyrelevanttotheirsuccess.

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