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Semrush Report Template for Fast, White-Label Client Reporting

Generate detailed, white-label reports in minutes with the customizable Semrush Report Template. Track essential SEO metrics, reduce time spent on manual reporting, and provide clients with clear, data-driven insights—all while reinforcing your agency’s brand.
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Semrush Report Template Example

Customizable Semrush Report Templates That Highlight Search Performance

Bring Semrush data into clear, professional reports—without the manual work. The customizable Semrush report template automatically pulls in key SEO insights, helping your agency deliver accurate, consistent updates to every client.

Tailor layouts to highlight performance trends, surface the metrics that matter most, and apply your agency’s branding to create client-ready reports that build trust and reinforce your expertise.

Create Professional Semrush Reports in Minutes
An example of the drag-and-drop Semrush report template builder
Create Professional Semrush Reports in Minutes

Easily Report on Your Client's Semrush Metrics

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Custom Semrush Reports as Unique as Your Agency

Streamline Reporting Workflows

Create SEO Reports in Minutes–Not Hours

Slash report creation time with automated data retrieval and ready-to-use templates. Generate accurate, up-to-date client reports instantly. 

Deliver visually stunning reports that showcase your expertise and the impact of your campaigns. Drag-and-drop widgets, customizable layouts, and data visualizations create professional presentations that wow your clients.

Get Started With Automated Reporting
A screenshot of the Semrush Drag-and-Drop Report Builder
Get Started With Automated Reporting
Centralize SEO Data With Ease

Instantly Access All Your Clients’ Marketing Data

Unleash the full potential of your client’s marketing data with over 80 integrations in one centralized platform. Seamlessly pull comprehensive data and provide a holistic view of client campaigns.

Say goodbye to manual data crunching and establish a streamlined process that frees up valuable time for what truly matters: crafting winning campaigns and building stronger client relationships.

View All Integrations
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Enhance Your Brand Presence

White Label Your Semrush Reports

Customize reports with your agency's logo and colors, crafting a seamless brand experience that impresses clients and sets you apart from the competition.

Ensure brand consistency across all client communications and reports, boosting credibility and trust.

Add Your Agency's Branding
An example of how to add your marketing agency's branding to customizable marketing reporting software
Add Your Agency's Branding
Track SEO Performance Using Custom Goals

Set SEO Goals and Hit Targets

Transform client reports from data dumps to impactful narratives with custom goals and annotations.

Highlight client progress and demonstrate precisely how your SEO strategies deliver results.


Explore Goal & Budget Tracking
An example of how marketing agencies track SEO performance using custom goals within white labeled SEO reports and dashboards
Explore Goal & Budget Tracking
Never Miss a Deadline

Schedule Semrush Reports for Automatic Delivery

Scheduled reports automate delivery, ensuring timely insights reach your clients every time. Build a library of customizable templates tailored to different client needs and campaign goals. Easily duplicate and adapt existing templates to save time and ensure consistency across reports.

This proactive approach builds trust and frees your team to focus on strategic initiatives, not administrative tasks.

Create Custom Dashboards
Automatically schedule Semrush client reports
Create Custom Dashboards
All of the Data, None of the Headaches

Automate Reporting and Focus On What Matters

Eliminate manual data entry by seamlessly integrating popular digital marketing platforms like Google Analytics, Google Ads, social media platforms, and SEO tools. Data automatically populates into your reports, ensuring accuracy and saving you countless hours.

With data readily available, shift your focus from data collection to analysis and strategic recommendations. Uncover hidden trends, identify areas for improvement, and present actionable insights that drive results.


Create Custom Dashboards
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Create Custom Dashboards

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No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.

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8 Key Sections Included in the Semrush Report Template

Creating a professional-looking report cover page sets the tone for the insightful content that follows. A well-designed cover reflects your agency’s attention to detail and commitment to quality, establishing a strong first impression.

However, this first impression isn't just about aesthetics. Customizable templates ensure consistent branding across reports while clearly communicating the results achieved during the set timeframe (monthly, quarterly, etc.), for crystal-clear client understanding.

A visually appealing cover page wows clients and positions your agency as meticulous and professional, fostering trust and continued collaboration.

Your executive summary should quickly deliver key findings and strategic recommendations. This concise overview helps clients grasp the most critical insights, paving the way for deeper exploration within the full report.

Creating an effective Semrush report summary is key to communicating SEO progress clearly and succinctly.

The Semrush visibility metric quantifies how visible a client’s website is in search engine results based on current rankings. This metric is a percentage score that combines data on all of the tracked keyword positions.

Including this metric in your agency’s reports demonstrates the tangible results of your agency’s SEO efforts. It provides a clear, numerical benchmark of your client’s search presence relative to the competition.

By tracking changes in this score, your reports highlight the effectiveness of your SEO strategies and identify opportunities for further improvement. Visibility metrics make it easier to communicate the impact of your work in a straightforward manner.

Keyword position data reveals the rank of specific search terms that connect potential customers to a client’s digital presence. This metric serves as a direct indicator of search engine optimization success and competitive positioning.

Highlighting keyword position data in your Semrush reports clarifies the impact of SEO tactics on market visibility. Each ranking position is a story of how well a search term performs, offering a detailed look at how visible your clients are on search engine results pages.

Semrush Report Template Cover Page Example

Build custom Semrush reports that deliver results

Save time and impress clients with a powerful, results-driven report template. Access the free Semrush report template today!

Preview the Template
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Preview the Template

Following the narrative set by keyword position data, ranking changes map out the fluctuations in the placement of client keywords across search engines. This metric drills down into the search volatility, offering a granular view of the gains and declines in overall search engine placements.

When clients see the real-time status of their keywords, it makes it easier to appreciate both the nuances of search dynamics and the expertise your agency applied to win those top positions.

The authority of a specific domain significantly impacts its performance in search results. Semrush Domain Authority measures the strength and credibility of a client's domain based on backlinks and overall site performance.

Many clients understand the value of having a strong domain authority as it relates to improving visibility and gaining a competitive edge in their market. Showcasing this in reports highlights your agency’s ability to enhance not just traffic but also the authoritative presence of a client's site.

Although highly debated in SEO circles, backlinks still serve as a core component in domain and page authority, influencing website credibility and search performance. Semrush provides detailed data on the backlinks pointing to a client’s site, showcasing quantity and quality.

Incorporating backlinks data into your agency’s Semrush reports provides a strategic view of which links drive positive SEO outcomes and which might be detrimental.

Goal tracking offers a clear and holistic view of how closely an SEO optimization campaign's progress aligns with the client's overall organic search objectives. Include an easy-to-understand snapshot of progress towards goals, budgets, or milestones, making it easy to spot any adjustments needed to stay on course.

Semrush Keyword Ranking Changes

FAQs About Automated Semrush Report Templates

Still have questions about how to create and use automated Semrush Report Templates? Don’t worry, we’ve got you covered.

  • A Semrush report template helps agencies pull data directly from a client’s Semrush account to present a complete SEO report. It combines key metrics like keyword rankings, site audit results, and organic traffic to provide SEO professionals with a clear view of a client’s visibility on search engines and the overall health of their client's web pages.

  • Agencies should focus on core SEO performance metrics, including backlinks, authority score, domain score, organic search visibility, and organic traffic. The report should also include site audit insights, new and lost keywords, ranking position, and organic search traffic. These metrics show search performance, content effectiveness, and site authority.

  • The Semrush integration pulls data directly into a unified dashboard which combines data from multiple sources—like Google Search Console, Google Analytics, Google Lighthouse, and Google Business Profile—into one report. This makes it easier to pull data on landing pages, keyword performance, and technical SEO in just a few clicks, improving reporting accuracy and providing actionable insights that support long-term SEO efforts. Agencies combine those insights with keyword, backlink, and ranking data to show the full SEO picture—all in one client-facing platform.

  • Yes. AgencyAnalytics automates Semrush reporting by pulling live data from the client’s Semrush account into scheduled reports. This saves agencies time compared to building reports manually and keeps clients informed with regular updates on keyword rankings, site health, and SEO progress.

  • A Semrush report template helps agencies streamline their reporting process while providing clients with all the relevant data they need to measure SEO efforts across multiple platforms. It eliminates manual work and helps SEO professionals focus on strategy by highlighting key metrics, tracking ranking progress, and identifying technical issues that impact search engine visibility.

  • Semrush Reports track authority, keyword movement, and traffic trends over time. Agencies use these insights to guide link building, content strategy, and prioritize SEO activities that improve organic search performance, aligning every action with measurable outcomes.

  • Absolutely. Agencies build their own report in AgencyAnalytics using the drag-and-drop report builder and white label branding. With custom marketing dashboards and automated client reporting, agencies customize dashboard templates to combine data from Semrush, Google Search Console, and other data sources—all in a single, client-ready report.

  • Agencies often turn to the social media analytics template when presenting social media performance data. For SEO, the SEO reporting template helps showcase rankings and traffic improvements. Paid ad campaigns are usually summarized with the PPC reporting template. Broader campaigns are best captured in the digital marketing monthly report template, while website engagement metrics come through clearly in the web analytics report.

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