Ready-To-Use PPC Report Template for Agencies, Freelancers & Marketers

The cover page of a PPC Report is the first touchpoint when presenting your client's ad campaign data. Use the Report Cover and Section Design Customization Feature to choose a background color or upload a custom image that reflects your agency's brand. Apply that design concept page-by-page. And continue this branding through customizable title and image widgets throughout the PPC report.

Saving a well-executed design as a template ensures consistent branding and streamlines the reporting process for future projects.

The first page of a PPC Report template sets the initial tone for the in-depth analysis and insights that follow. And a professionally designed PPC report, from start to finish, serves as a critical tool for establishing your agency's credibility and enhancing the overall client experience

In the monthly write-up section of the PPC report, there is a custom text field for you to provide an overview of the effectiveness of your agency's PPC campaign strategies during the reporting period. We recommend you use this section of the report to analyze the past month’s overall performance to show your clients how the budget is looking and how you plan on optimizing individual ads or campaigns to improve their performance.

Use the monthly (or whatever reporting cadence your agency uses) write-up section to strategize for next month and give your clients an idea of the action steps you’re going to take to improve upon their account’s performance. You can also use this section to show how you’re planning on meeting your clients’ long term goals moving forward.

PPC advertising can seem complicated for clients who are already managing a lot. This section helps by clearly explaining the key metrics that matter most. Instead of leaving clients to figure out unfamiliar terms, it breaks each data point into plain language that shows what it means for their campaign.

When clients understand why a metric matters and how it supports their goals, the results become much easier to appreciate. This clarity builds trust in your PPC strategy and gives clients confidence in their advertising investment.

This section provides a clear, high-level look at how all PPC campaigns are performing across a client's account. Instead of focusing on individual platforms or isolated metrics, it highlights the overall trends that matter most—what’s improving, what may need attention, and how their advertising efforts are performing as a whole.

By presenting the data in a simple, easy-to-understand format, this overview offers a true bird’s-eye view of campaign health. With this big-picture perspective, it becomes easier for clients to understand the impact of their PPC investments and the direction their campaigns are taking.

This section breaks down Google Ads performance in a clear, client-friendly format. Start with a summary of key metrics like conversions, cost, impressions, clicks, CTR, CPC, and cost per conversion—followed by a detailed view of each campaign.

Easily compare campaign and ad group performance to spot what’s working and where to optimize. Use this section to show clients exactly how their Google Ads investment stacks up—both across campaigns and against other ad platforms.

This section highlights Facebook Ads performance with key metrics like clicks, CPC, CTR, CPM, and total impressions—everything you need to track campaign results and control costs.

Easily monitor and report on individual campaigns and ads to show clients exactly what’s running, how it’s performing, and what they’re getting for their investment. Detailed ad-level insights help you spot high costs or low engagement, so you can make quick adjustments that improve results.

Whether you build a dedicated Facebook Ads report or include it in a full PPC report, these customizable templates keep clients informed and your team focused on performance.

Microsoft Ads deserves a place in your client’s PPC strategy, and this section helps you prove it. Highlight key metrics like conversions, spend, clicks, and impressions—presented in a clear, client-friendly format.

While many clients focus on Google first, this section shows the value of reaching audiences on Microsoft’s search network. Use it to compare performance across platforms and demonstrate how Bing captures leads they might otherwise miss.

The Instagram Ads Campaigns section gives you the opportunity to show your clients how well your campaigns are performing on this popular social media platform. Easily highlight your client KPIs like click-through rate, impressions, clicks, and more.

This section pulls its data from the Facebook Ads dashboard with the Publisher Platform filter enabled to display Instagram only.

This section highlights Reddit Ads performance by showcasing key metrics like clicks, conversions, impressions, spend, and engagement. It helps clients quickly see how their campaigns are connecting with targeted Reddit communities.

Reddit’s audience is highly active and interest-driven, making it a valuable channel for reaching niche groups. This overview makes it easy to compare Reddit results with other paid platforms and show how the channel supports brand awareness, qualified traffic, and engagement within topic-focused subreddits.

This section tracks TikTok Ads performance with key metrics like impressions, video views, clicks, engagement rate, and conversions—giving clients a clear view of how their campaigns are capturing attention on one of the fastest-growing platforms.

TikTok’s audience and format are different from traditional ad channels, making it essential to show clients how these campaigns expand reach and engage new audiences. Use this section to highlight performance alongside other paid platforms and demonstrate how TikTok supports both awareness and lower-funnel results.

This section highlights LinkedIn Ads performance with key metrics like clicks, conversions, spend, impressions, and engagement—helping your clients see the impact of reaching professional audiences.

While LinkedIn often comes with higher costs, this section makes it easy to show the value of highly targeted, business-focused campaigns. Use it to compare LinkedIn performance alongside other paid channels and demonstrate how it supports lead generation, brand awareness, and B2B growth.

This section breaks down how visitors interact with your landing pages, using metrics like conversion rate, bounce rate, time on page, and overall engagement. It gives clients a clear picture of how effectively each page turns ad clicks into meaningful actions.

By highlighting which pages perform well and which may need improvement, this overview helps show how landing page experience influences the success of all PPC campaigns. It also makes it easy to compare performance across pages and understand how layout, messaging, and user experience contribute to results.

Goal & budget tracking offers a clear and holistic view of how closely a PPC campaign's progress aligns with the client's overall marketing objectives. Include an easy-to-understand snapshot of progress towards goals, budgets, or milestones, making it easy to spot any adjustments needed to stay on course.

This section helps clients quickly understand whether their campaigns are pacing correctly and delivering expected outcomes, ensuring transparency and confidence in how resources are being used.

This section brings together the key takeaways from the reporting period, giving clients a simple overview of what performed well, what changed, and what deserves attention moving forward. It highlights the most important insights without overwhelming them with details.

Next steps outline the recommended actions to keep campaigns progressing toward their goals. This may include optimization opportunities, testing ideas, budget adjustments, or new strategies based on performance trends. By clearly presenting what comes next, clients know exactly how their PPC efforts will continue to improve in the upcoming period.