Custom PPC spend markups for clear client reporting
Make budget conversations simple and seamless
Skip the manual math and billing confusion. With custom PPC spend markups built into every report, your clients see one clear number—while your marketing agency's margins stay protected. It’s a smoother, more professional way to report on spend and maintain trust.
One Ad Spend Total
Clients see a single, all-in ad spend total with no breakdowns and no confusion
Consistent Billing
Apply standardized ad spend markups across accounts for smooth client invoicing
Granular Ad Spend Markups
Customize ad spend markups individually to match each client’s pricing agreement
Confident Reporting
Show clients the ad spend markup inclusive ROI to support transparent conversations
Add a PPC Ad Spend Markup in All Your Reports
Adding a PPC markup to total ad spend is a common way for marketing agencies to charge their paid advertising clients. With the PPC spend markup feature, you only show clients their total ad costs, including your marketing agency’s margin, which helps you avoid unnecessary questions and misunderstandings.
Configure Campaign or Account-Wide PPC Ad Spend Markup
With AgencyAnalytics, choose to specify your PPC spend markup at the client level or automatically apply it to all clients in your account with an account-wide markup. Our PPC markup feature is designed to help you clearly communicate costs and overheads with clients.
Bill with confidence and show clients exactly what they need to see.
Replace cluttered spreadsheets with intuitive, visual client reporting. Built-in charts and graphs help clients easily understand campaign progress—so your marketing agency’s results are seen, understood, and trusted.
AI automations highlight the most important performance shifts—so your team shows up ready to advise. Spend less time compiling marketing data, and more time focused on strategy and next steps.
Eliminate fragmented tools with one client reporting platform that brings it all together. Combine marketing campaign data across channels to deliver complete, reliable insights—so your marketing agency can lead with clarity and confidence.
Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Connect 85+ marketing platforms across SEO, social, paid media, and more. Present all performance data in one secure, branded portal—giving clients a clear view of results without bouncing between tools.
Maintain brand integrity across every marketing dashboard and report. From custom URLs to color schemes and logos, your marketing agency stays front and center—reinforcing credibility and professionalism at every step.
Save time without sacrificing precision. Use professionally designed dashboard and report templates as a starting point, then customize layouts and widgets to match each client’s goals. It’s an efficient way to deliver tailored insights at scale.
Frequently Asked Questions
Yes. An AgencyAnalytics markup set on an individual client takes precedence over the account-wide one, which covers every other client. Watch the arithmetic when you set it: a 50% markup works out at a 33% commission on the total cost.
Yes. AgencyAnalytics Agency Markup applies your margin to the ad spend on each paid ads integration, and you choose per integration whether the marked-up figure shows on that client's dashboards and reports. Set it before the first report goes out and the client never sees two different numbers.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
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