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SolutionsCampaign Analysis
simplify performance tracking

Marketing campaign performance analysis without the chaos

AgencyAnalytics brings all your marketing campaign analysis into one platform—so you easily track KPIs, measure campaign performance, and share results that drive smarter strategy.
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Clear marketing insights that drivesmarter campaign decisions

Raw data doesn’t tell the whole story. Monitor trends, analyze results, and uncover meaningful patterns that drive your digital marketing strategy forward.

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Measure what matters

Track campaign analytics across multiple channels in one centralized view. Compare performance trends over time to understand what’s working and where to adjust.

Turn data into clear insights

Use benchmarks, anomaly detection, and forecasting to uncover patterns, identify trends, plan future campaigns, and make proactive decisions.

Prove the impact of your work

Clients expect more than raw numbers. Provide meaningful insights with custom dashboards, annotations, and goal tracking to tell a compelling performance story.

Eliminate the guesswork

Anticipate performance shifts before they become problems. Set up real-time alerts to monitor marketing campaign analytics, detect trends, and make proactive decisions that keep campaigns on track.

How marketing agencies turn data points into better decisions

Connect 80+ platforms for a full-funnel view

Automatically collect data from your entire marketing campaign analysis with 80+ integrations, including Google Analytics, Google Ads, social media platforms, and more.

Eliminate data silos and track campaign performance metrics for every step of the funnel—from paid campaigns to landing page conversions—all in one centralized dashboard. Streamline data collection, manage marketing budgets, and compare campaigns across multiple marketing channels for deeper insights and faster optimization.

Browse Integrations
All your client's marketing data in one place with over 80 marketing platform integrations.
Browse Integrations

Build live dashboards to monitor marketing campaigns in real time

Give your team a clear view of campaign performance at a glance. Easily create customized dashboards that centralize data collection across platforms like Google Analytics, social media, and paid advertising.

Monitor key performance indicators in real time to uncover trends, spot opportunities, and make fast, informed decisions.

Create Custom Dashboards
An illustration showing how to create a custom digital marketing analytics dashboard for each marketing agency client
Create Custom Dashboards

Bring visual clarity to complex campaign data

Cut through the noise and make sense of your marketing campaign analytics with clear, structured dashboards.

Visualize key performance indicators, spot trends across various marketing channels, and turn engagement metrics, click-through rates, and ad spend into actionable strategies—all in real time.

Visualize Client Success
Examples of marketing data visualization widgets inside the AgencyAnalytics client reporting software
Visualize Client Success

Benchmark campaign performance and spot long-term trends

Go beyond short-term results with marketing campaign analysis that surfaces real trends over time. Compare performance across time periods and against industry benchmarks to understand how your marketing campaigns truly stack up.

Use historical data from social media campaigns, ad spend, and landing pages to refine your strategy and stay ahead of the competition.

Benchmark Your Agency's Performance
An example of AgencyAnalytics digital benchmarking showing a Google Ads CPC benchmark example
Benchmark Your Agency's Performance

Get instant alerts when campaign performance shifts

Don’t wait for a monthly check-in to catch problems. Set real-time metric alerts across your marketing platforms to detect dips in engagement, spikes in ad campaign spend, or any deviation from your campaign objectives.

Stay in control with proactive, data-backed insights that help your team take action before small issues become major setbacks.

Set Up Custom Alerts
An example of real-time alerts on a marketing dashboard
Set Up Custom Alerts

Track goals and annotate performance milestones

Set clear campaign objectives and track progress with customizable goals tied to your client’s business strategy.

Use annotations to highlight key events—like landing page changes or new creative launches—so your team connects performance shifts to real actions. Measure results against customer acquisition cost targets, conversion rate goals, and more.

Explore Goal & Budget Tracking
An example of Google Ads benchmarks based marketing performance goal tracking
Explore Goal & Budget Tracking

Deliver insights that drive better marketing decisions

Campaign results don’t always speak for themselves. Go beyond data dumps and deliver insights your clients can actually use. Share data-backed recommendations tied to campaign objectives and business goals, helping clients understand what’s working and where to adjust.

Turn dashboards into strategic tools that guide next steps and strengthen your marketing agency’s value.

Get Deeper Insights
Examples of the marketing performance insights features including benchmarking, predictive forecasting, and marketing data anomalies
Get Deeper Insights

Action-oriented takeaways from every campaign

Go beyond basic reporting with clear, actionable summaries that tie campaign performance data back to business outcomes. Highlight key metrics tied to campaign goals, showcase campaign success, and surface trends in how the target audience engaged across various channels. With all your marketing data in one place, it’s easier to translate insights into next steps and keep your team aligned on what’s working—and why.

Easily Add Custom Commentary to Digital Marketing Reports
Case Study

How Tobie Group improved campaign efficiency and saved 450+ hours a year

Sign up for your free trial now and improve your campaign analysis!

No credit card required. Start tracking performance, uncovering insights, refining marketing efforts, and delivering better results in minutes.

Start Your Free Trial
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Start Your Free Trial

What makes AgencyAnalytics better than generic marketing analytics tools?

AgencyAnalytics is purpose-built for marketing agencies. From customizable dashboards to automated reporting, every feature is designed to help agencies analyze marketing performance across platforms, surface actionable strategies, and track key trends over time.

Turn complex data into clear, actionable takeaways. Ask AI helps you analyze trends, identify patterns, and translate raw numbers into real insights.

An example of how to use AI Summary to generate high-level overviews for client reports and marketing dashboards

More ways to analyze & optimize campaign performance

Streamline workflows, reduce manual tracking, and make faster, data-driven decisions with smart automation.

Automated client reporting made easy

Free up time to focus on post-campaign analysis by automating recurring reports across all channels.

Drag-and-drop dashboards

Easily build dashboards that surface the most important campaign metrics for your marketing team.

Custom comments to infuse expertise

Add context to performance trends by highlighting outliers, anomalies, or unique market conditions.

Roll-up tables

See top KPIs across all data sources, clients, campaigns, or locations.

Client access

Give clients access to live campaign data, reducing update requests.

What agencies are saying:
real-time insights, real results

See how 7,000+ marketing agencies help clients win

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Free 14-day trial. No credit card required.

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