Roll-up reporting & dashboards deliver the big-picture view your agency needs

A roll-up report aggregates data from multiple properties or client campaigns into a single, unified dashboard or report. Instead of analyzing each client, brand, or website separately, roll-up reports give agencies a high-level view of total performance metrics like traffic, conversions, and revenue across all accounts.

Roll-up reporting automatically combines applicable data from multiple source properties—such as different websites, Google Ads accounts, or marketing channels—into a single roll up property in one centralized report. This allows agencies to compare trends, monitor performance, and make informed decisions based on aggregate data rather than managing each property in isolation.

In marketing, roll-up reporting focuses on aggregating performance data—like engagement, session data, and ROI—from multiple campaigns or clients.

In accounting, roll-up reporting consolidates financial statements or revenue data from different departments or entities.

Both aggregate data, but marketing roll-ups visualize metrics across channels (e.g., Google Ads, SEO, and social), while accounting roll-ups summarize financial views like total revenue, expenses, and profit.

Roll-up reporting provides a single source of truth for agency-wide performance. They simplify data analysis, improve data integrity, and help visualize global performance metrics across multiple clients or locations. With all data streams consolidated into one dashboard, agencies quickly identify trends, compare performance across brands, and save hours of manual reporting each month.

Agencies use roll-up reporting in several ways to create a consolidated view of performance across their portfolio.

Multi-location brands often roll up data from multiple websites or franchises to analyze total traffic, conversions, and engagement.

Larger agencies often group roll-up dashboards by account manager to track client performance and workload.

Others organize reports by marketing channel—such as Google Ads, SEO, or social media—to measure results across multiple properties in a single report. Whether by location, service line, or client group, roll-up reporting delivers a complete, unified picture of agency-wide success.

Roll-up reporting combines Google Analytics or Google Ads data from multiple roll-up properties into one comprehensive view. It aggregates session data, average engagement time, and campaign results across all linked accounts. This integration provides agencies with unified insights while preserving data accuracy and eliminating the need to toggle between multiple links or dashboards.

Note: Not all data connectors are currently available for Roll-up Reporting.

Yes. Agencies can create custom roll-up dashboards to segment data by brand, client group, or marketing channel. You choose which source properties and metrics to include, allowing for tailored reports that highlight performance across multiple locations, campaigns, or departments—all in a single, visually cohesive dashboard.

Each Roll-Up Dashboard can aggregate data from up to 50 clients or locations per roll-up metric. This allows agencies to combine performance data from multiple properties, brands, or franchises into one comprehensive view.

Whether you’re tracking results across dozens of Google Ads accounts, websites, or marketing channels, roll-up reporting delivers accurate, scalable insights—all without losing data integrity or visibility.

Roll-up reporting is available only on select plans. This feature is ideal for larger marketing agencies managing multiple clients, websites, or ad accounts that need a single roll-up property to visualize performance across all source properties.