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IntegrationsGoogle Sheets

Google Sheets Reporting Tool

The Google Sheets reporting tool gives you the flexibility to track, organize, and analyze client data from multiple data sources. Manage and present your report from a single dashboard. And make it easy to stay on top of client performance.
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An Example of the Google Sheets Reporting Tool Dashboard

Bring Google Sheets data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

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Highlight Metrics That Matter

Import your key client-data automatically from almost anywhere via Google Sheets

Visualize Excel Spreadsheet Data

Turn raw data into intuitive graphs and charts for the easiest way to analyze and compare it month-over-month

Auto-Sync Data

Automate your Google Sheets data updates based on the start and end dates you’ve selected

White Labeled Reporting

Deliver your Google Sheets data in fully white-labeled dashboards and reports

Google Data Sheets Export Add-On Screenshot
Automated Google Sheets reporting dashboard
custom google sheets reporting feature
Auto-sync Your Google Sheets Data & Schedule Ready-made Reports
import custom metrics to google sheets

AgencyAnalytics for Google Sheets

Automatically Pull Your Data Into Google Sheets

Pulling your marketing data from Google Sheets into your AgencyAnalytics dashboards and reports is great. But what if you want to route data in the opposite direction? The AgencyAnalytics for Google Sheets app is the simplest way to move data directly from your client campaigns into Google Sheets for greater handling and deeper analysis. Never manually transfer data again.

Google Data Sheets Export Add-On Screenshot

STREAMLINED GOOGLE SHEETS REPORTING

Automated Client Reporting With Added Google Sheets Insights

Are you still using Google Sheets to track your clients’ marketing forecasts, activities, budgets, or other data? Automate your client reporting with live marketing dashboards that update in real-time. And use the Google Sheets integration to add final data touches you can’t find in your other marketing channels. For beautiful marketing reports–ready in minutes!

Automated Google Sheets reporting dashboard

CUSTOM REPORTS FOR CUSTOM DATA

Visualize Spreadsheet Data For In-depth Client Reports

Whether it’s in-house data, budgeting, expenses, CRM leads, or sales projections, add the Google Sheets integration to show executive-level details. Select Google Sheets data to present the numbers that are hard to find in other third party apps and marketing integrations. Drag and drop data into tables, pie charts, line charts, bar charts, and sparkline widgets to visualize instantly and keep all your key metrics in one place.

custom google sheets reporting feature

UP-TO-DATE GOOGLE SHEETS DATA

Auto-sync Google Sheets Data, Schedule Ready-made Reports

Your Google Sheets charts will automatically update based on your report or dashboard's date field. With built-in date range functionality, you can be sure that clients are always seeing the right report information. Customize your report scheduling and never worry about another client report deadline. Just add valuable insights and commentary about your marketing strategy, and you’re set!

Auto-sync Your Google Sheets Data & Schedule Ready-made Reports

CREATE AND IMPORT CUSTOM CALCULATIONS

Showcase Your Impact on Your Client's Bottom Line

Highlight specific metrics, calculations, or data sets that can only be found in Google Sheets. Display them within any dashboard or report by creating custom widgets using Google Sheets data. Use this to import timesheets, track and report on expenses managed by your agency, show how your agency is pacing against budgets or KPI goals, and more. Practically anything Google Sheets can track or calculate pulls seamlessly into client reports and dashboards.

import custom metrics to google sheets

Create custom marketing dashboards by combining your Google Sheets data and key metrics from over 80+ integrations. Consolidate all your marketing agency’s data into streamlined dashboards and reports to save countless hours each month. Then turn those dashboards into client-ready reports in minutes!

Create Custom Marketing Dashboards

Once you've added Google Sheets to a report, set it and forget it! Your dashboards pull in the current spreadsheet data automatically whenever a report or dashboard is opened. Use agency tools to keep your clients up-to-date. With custom login permissions to the data they need most like access to dashboards and a mobile-friendly app, you’ve got everything you need to streamline your agency’s workflow, improve client satisfaction, and reduce those back-and-forth emails.

Access Permission Options

White labeling Google Sheets is hard. White labeling AgencyAnalytics is easy. Put your Google Sheets data into fully white labeled reports and dashboards. Strengthen your brand recognition by including your agency’s logo and brand colors wherever your clients look for their marketing report information.

On select plans, create multiple white label profiles for different client-facing brands and host dashboards on a custom domain.

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custom marketing dashboards from google sheets

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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Import custom data from Google Sheets and combine it with performance metrics from 80+ platforms. Whether it’s niche KPIs or client-specific stats, unify everything in a single dashboard.

More context. Less chaos. One complete view.

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Use built-in tools to transform imported and platform-specific metrics into clear, interactive dashboards. No BI tools or workarounds needed. Just the insights your clients care about—delivered in a format they’ll actually use.

Professional reporting, tailored to your agency’s needs.

Visualize Client Success

Give clients a secure, branded portal to track results, view shared tasks, and stay up to date on performance. With custom data support, they get exactly what they need—no digging, no confusion.

Alignment is easy when everyone’s on the same page.

Offer Custom Client Portals
Example of Available Marketing Integrations

FAQs About the Google Sheets Integration for Marketing Agencies

Syncing custom data into dashboards doesn’t need to be complex—these FAQs show how agencies connect Google Sheets, automate performance tracking, save time, and build clearer, client-facing insights.

  • Very easy. With just a few clicks you connect your Google Sheets spreadsheet to your agency dashboard, import raw data and build visual widgets. The report builder instantly pushes the sheet’s data into real‑time dashboards, so you merge spreadsheet metrics with other performance data in one intuitive interface.

  • To connect Google Sheets to AgencyAnalytics, go to Integrations, select Google Sheets, and authenticate your Google account. From there, map your spreadsheet columns to matching metrics in a custom dashboard or report.

  • You can sync any numerical or date-based data into AgencyAnalytics, including leads, sales, budgets, or offline conversions. As long as it’s in your spreadsheet, you can turn it into a visual, client-facing metric.

  • Yes. Once connected, Google Sheets data updates automatically with every reporting period, ensuring your dashboards and reports stay current without manual uploads or syncing.

  • Syncing Google Sheets into AgencyAnalytics means no more copy-pasting numbers or exporting charts. Agencies create once and report on autopilot—cutting hours from manual workflows every month.

  • Custom metrics from Google Sheets help agencies show the full picture—like budgets, forecasts, CRM revenue, or offline conversions—directly in client dashboards. It bridges the gap between platforms, giving clients insights that actually matter.

  • Yes. The Google Sheets reporting tool is included free for all AgencyAnalytics customers—no extra fees required. You get full access to import data from Google Sheets, automate reporting and generate comprehensive reports alongside your other marketing data.

  • By making it easy to import data from Google Sheets—such as internal spreadsheets, budgets, CRM leads or offline sales. Use custom widgets, charts and tables to turn that data into clean, client‑ready reports. The system automates updates, schedules exports (via the Google Sheets App), and lets you focus on analysis instead of data work.

  • Absolutely. The integration lets you pull Google Sheets data alongside metrics from 80+ data sources—combining spreadsheet data with performance data from channels such as Google Analytics, Google Ads, Facebook Ads and more. This means you build dashboards and reports that reflect multiple sources in one comprehensive view.

  • The benefits include:

    • Automating spreadsheet imports and updates so you eliminate manual data transfers.

    • Turning messy data into clear visuals (charts, graphs, reports) that your clients understand.

    • Unifying all your data—Google Sheets plus platform metrics—so you have one source of truth.

    • Scaling reporting across multiple clients with ease, thanks to real‑time dashboards and scheduled reports.

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Automated Reports

Automated Reports

Build and schedule reports in seconds. Save time with a streamlined reporting process.
White Label Dashboard

White Label Dashboard

Add your agency’s branding across the dashboard, reports and mobile app.
Client Staff Access

Client & Staff Access

Give your clients and staff their own login and customize what they can see.
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Connect Your Data

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Track goals and budgets to highlight progress and prove your agency’s value.

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