When Wit Digital first started out, they relied on a static reporting platform that didn’t quite meet the mark–no interactive data visualizations, no marketing integrations, and inadequate customer support.
This lack of functionalities meant that their staff spent countless hours trying to source data and provide accurate feedback on KPI performance. If anything went wrong, having limited real-time support meant more time figuring out intricate reporting issues and less time for growing their operations.
As their reporting demands increased, they soon realized that a more sophisticated solution was needed.
Wit Digital opted for a combination of platforms to meet growing needs. Even with this alternative, there was still a disjointed and scattered reporting process. They were back to square one, which meant extended client calls, long report preparation times, and less time to focus on high-level objectives.
They knew that something needed to change.