The PPC Proposal Template Built To Win More Clients
Land More Ad Clients With a Ready-To-Use PPC Proposal Template
A customizable PPC campaign proposal template gives your agency a clear, repeatable framework for pitching smarter and closing faster.
Instead of starting from a blank page, jump into every pitch with a professional layout that outlines your ad campaign strategy, budget recommendations, and performance goals, without the formatting hassles.
Whether crafting a PPC proposal for an existing client or building a multi-platform advertising campaign proposal for a new prospect, this template helps you present a compelling case and win buy-in faster.
Custom PPC Proposals as Unique as Your Agency
Start With Real Data
Pull in Platform Metrics To Support Your PPC Campaign Proposal
Use real performance data from Google Ads, Microsoft Ads, Facebook Ads, and other advertising platforms to instantly personalize your proposal. Show exactly what goals you’re targeting and where the current PPC performance is falling short.
Data-backed proposals are persuasive, helping potential customers make faster, smarter decisions.
Set Realistic Expectations
Use Benchmarks To Show What Success Looks Like
Compare ad spend, conversion rates, and cost-per-click against industry benchmarks. Help your prospective client understand where they stand—and what a successful PPC campaign looks like in their niche.
Benchmarking makes your proposed PPC strategy feel informed, credible, and aligned with their business objectives.
Strengthen Your Pitch With AI
Add AI Insights To Highlight Campaign Gaps
Use AI-powered audits to spotlight account inefficiencies, poor-performing ads, or missed bidding strategy opportunities. Tie your proposed PPC strategy directly to areas where you’ll deliver real impact.
It’s a valuable tool to demonstrate your expertise and turn your PPC proposal into a conversation about solutions.
Prove You Know the Landscape
Run Competitive SERP Analysis & Keyword Research
Help your client understand how their campaigns stack up. Use your favorite tools to run a quick audit of their competitors’ ads and keywords to show where gaps exist—then easily import that data into your proposal.
Great PPC proposals focus on the client, show how your agency helps them outperform the market, and prove it with ongoing reports.
Set the Stage for Winning PPC Strategies
Map Clear Goals, Target Channels & KPIs
Break down your proposed PPC campaign by channel—Google Ads, Microsoft Ads, LinkedIn, or YouTube—and define precisely what success looks like. From generating highly targeted leads to improving ROAS, your PPC proposal outlines should connect the dots between budget and results.
This is where a solid PPC proposal shifts from words to measurable outcomes.
Customize Forecasts & Budgets
Add Projections With the Google Sheets Integration
Want to include detailed budget allocation, bid optimization models, or ad performance forecasts? Use the Google Sheets integration to customize each proposal summary with the numbers your potential customer wants to see.
Help clients visualize the full scope of their campaign—and how your team will manage the budget down to the cent.
Manage PPC Tasks Across the Entire Proposal
Keep Projects on Track With Built-In Task Management
Assign tasks like landing page optimization, ad copy review, and bid adjustments directly inside the platform. Use a Kanban, calendar, or list view to organize your campaign plan from start to launch.
It’s the perfect PPC proposal feature for agencies that want to balance strategy with execution.
MAKE PROPOSALS PART OF YOUR BRANDED CLIENT EXPERIENCE
Deliver PPC Proposals That Feel Like an Extension of Your Brand
Every marketing proposal is a reflection of your agency’s professionalism. With enhanced design tools, you have precise control over fonts, color schemes—including widget colors and background images. Save your setup as a theme to quickly apply it to future PPC proposals.
Start with popular, pre-built themes or build your own from scratch. Either way, your proposals look as good as the recommendations inside them.
10 Sections To Include in a PPC Campaign Proposal Template
A winning PPC proposal goes beyond just a list of ad platforms or budget lines to become a strategic pitch designed to earn trust, align goals, and convert prospects into long-term clients. Whether you pitch Google Ads, Microsoft Ads, or social media campaigns, a successful PPC sales proposal should clearly outline what you’ll do, how you’ll do it, and why your agency is the right team for the job.
FAQs About Custom PPC Proposal Templates
Still have questions about PPC campaign proposal templates and pitching best practices? Don’t worry, we’ve got you covered!
A strong PPC proposal should outline your proposed PPC strategy for potential clients, including campaign goals, ad platforms, target audiences, timeline, and pricing. It should also include performance forecasting, reporting intervals, and previous results to support your credibility. These key components help build trust and position your agency as the right partner for effective advertising services.
Your PPC proposal template should also feature a clear structure that aligns directly with your client’s goals and business objectives. Include sections on keyword selection, ad placement, and how you’ll measure success across multiple PPC platforms. A strategic introduction, paired with a clear roadmap of deliverables, demonstrates attention to detail and transparency.
This helps clients understand how you’ll effectively manage pay-per-click campaigns, adapt to current market conditions, and achieve a successful campaign outcome that drives measurable ROI.
Absolutely. The proposal template is designed to be flexible across different advertising platforms. Whether running campaigns on Google Adwords, Microsoft (Bing) Ads, or social channels, this template helps you present your strategy in a way that’s easy to follow and aligned with your client’s business objectives.
Because the PPC proposal template adapts seamlessly across various PPC platforms, it works equally well for display, search, and social ads. Use it as a PPC strategy template to outline your business goals, map ad placements, and demonstrate the potential impact of each channel. By tailoring performance projections to each platform’s strengths, you’ll give clients a clear understanding of how your approach will deliver results within their unique business environment, ensuring full alignment with their specific needs.
Yes, it’s currently free for any AgencyAnalytics customer to use. Customize key elements of the template, add your PPC services and campaign goals, and deliver a polished proposal without any additional cost.
This free PPC proposal template provides agencies with all the necessary tools to present a good PPC campaign strategy with confidence. It’s not just a framework—it’s a PPC strategy template designed for clarity, structure, and efficiency.
With built-in areas for pricing tables, payment terms, and detailed next steps (including client approval), it supports agencies of every size. Present results professionally, whether you’re pitching new clients or upselling ongoing management services. This level of detail and transparency builds trust while aligning your proposal with business goals that convert interest into signed agreements.
A winning PPC proposal starts with a clear summary, includes tailored campaign strategies, and backs them up with historical results or competitive insights. To make your pitch more engaging, include visuals like keyword research, bidding strategy charts, or video campaigns. End with strong call-to-actions and client-focused results to seal the deal.
To craft a standout PPC proposal template, start with a strong introduction that reflects your understanding of the client’s business environment. Then, showcase your track record using insights from other clients and previous pay-per-click results. Include a clear roadmap outlining keyword selection, ad creative direction, and optimization conversion checkpoints.
Emphasize your ability to effectively manage budgets and measure performance, ensuring a data-driven approach that communicates both strategic vision and potential impact.
The entire proposal is customizable—edit sections, add client-specific business objectives, and update PPC proposal outlines based on the client’s industry or goals. Whether you’re targeting ecommerce leads or B2B SaaS clients, the template supports it all.
The PPC proposal template gives you full control to adjust every component to address your client’s unique needs. Establish or modify campaign goals, share clear business objectives, and outline the client's specific needs in the PPC strategy template to emphasize your tailored approach.
Add industry benchmarks relevant to their current market conditions and budget constraints. You can even incorporate a clear roadmap for long-term ongoing management, ensuring clients understand exactly how your team will optimize and refine campaigns for sustainable growth and higher returns.
We recommend sending it as an interactive link. Unlike a PDF, a link-based proposal can include live performance data, embedded dashboards, and real-time updates. It’s also more user-friendly and keeps everything in one place. You can still attach a PDF version for formal sign-off or record-keeping if needed.
Delivering your PPC proposal template as a live, shareable link creates a more engaging client experience. Embedded dashboards make results easy to visualize, helping prospects gain a clear understanding of your business goals and expected outcomes. Real-time updates enable you to modify budgets, ad placements, and schedules without needing to resend static files.
Whether shared with key stakeholders or new contacts across different departments, this interactive format enhances transparency and gives clients the confidence to make informed, data-backed decisions.
Yes—samples of your PPC reporting show prospective clients the kind of transparency, key metrics, and insights they can expect post-onboarding. It adds credibility and helps demonstrate how you’ll track the campaign’s progress, from launch to optimization.
Including client performance reports in your PPC proposal template offers powerful additional insights into how your agency measures progress and ROI. Use these samples to highlight key metrics, business goals, and the long-term value of ongoing management.
When clients can see your process for monitoring pay-per-click campaigns, it builds confidence and sets the stage for a successful campaign partnership. Pair reports with commentary that contextualizes performance within each business environment to demonstrate mastery and transparency.
It’s helpful for baselines and AI insights, but it is not required. The proposal becomes even more relevant if you have access to the client’s current PPC performance. But even without access, simply use industry benchmarks or a competitive analysis to guide your proposed PPC strategy.
Access to a client’s account data enhances your PPC strategy template by giving you a clearer understanding of how their campaigns currently perform. Use this data to highlight missed opportunities and make recommendations aligned with their specific needs.
If you lack access, consider using external tools or industry reports to estimate the potential impact. Presenting these findings shows initiative and adaptability—key qualities that build trust and demonstrate your ability to effectively manage pay-per-click campaigns with precision.
No. The proposal templates are only available to AgencyAnalytics customers and are not included in the free trial.
During your trial, you can still explore dashboards and client reporting tools that strengthen your digital marketing strategy. Use this time to refine your content strategy, define key metrics, and build your implementation plan for upcoming client campaigns. Once you become a customer, you’ll gain access to the full proposal library, allowing you to create professional documents with detailed breakdowns. This ensures every first impression with potential customers is polished, consistent, and conversion-focused.
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