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The PPC Campaign Proposal Template Built To Win More Clients

Pitch with clarity, speed, and confidence. This PPC campaign proposal template helps marketing agencies clearly outline their ad strategy, budgets, timelines, and results, without building from scratch. Whether you’re presenting a Google PPC proposal, a social media advertising strategy, or a multi-platform ad campaign, this template speeds up your sales process and helps you land more clients.

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Land More Ad Clients With a Ready-To-Use PPC Proposal Template

A customizable PPC campaign proposal template gives your agency a clear, repeatable framework for pitching smarter and closing faster.

Instead of starting from a blank page, jump into every pitch with a professional layout that outlines your ad campaign strategy, budget recommendations, and performance goals, without the formatting hassles.

Whether crafting a PPC proposal for an existing client or building a multi-platform advertising campaign proposal for a new prospect, this template helps you present a compelling case and win buy-in faster.

Create Professional PPC Proposals in Minutes

An example of a white label PPC proposal

Custom PPC Proposals as Unique as Your Agency

Start With Real Data

Pull in Platform Metrics To Support Your PPC Campaign Proposal

Use real performance data from Google Ads, Microsoft Ads, Facebook Ads, and other advertising platforms to instantly personalize your proposal. Show exactly what goals you’re targeting and where the current PPC performance is falling short.

Data-backed proposals are persuasive, helping potential customers make faster, smarter decisions.

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10 Sections To Include in a PPC Campaign Proposal Template

A winning PPC proposal goes beyond just a list of ad platforms or budget lines to become a strategic pitch designed to earn trust, align goals, and convert prospects into long-term clients. Whether you pitch Google Ads, Microsoft Ads, or social media campaigns, a successful PPC sales proposal should clearly outline what you’ll do, how you’ll do it, and why your agency is the right team for the job.

Set the tone with a clean, visually branded cover page. Include your agency’s logo, the client’s name, proposal date, and a project title like “PPC Campaign Proposal for [Client Name].” This element of an effective PPC proposal immediately signals professionalism and attention to detail.

PPC Proposal Template Cover Page Example

Build custom PPC proposals that deliver results

Save time and impress potential clients with a powerful, results-driven proposal template. Preview the free PPC Advertising Proposal template today!

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Show how you’ll organize and launch the campaigns. Break it down by ad group, target channel, or campaign type (e.g., search, display, remarketing, video campaigns). This will show that your agency understands both the technical and strategic layers of campaign management.

An example of a proposal campaign structure for a PPC proposal

FAQs About Custom PPC Proposal Templates

Still have questions about PPC campaign proposal templates and pitching best practices? Don’t worry, we’ve got you covered!

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Set Realistic Expectations

Use Benchmarks To Show What Success Looks Like

Compare ad spend, conversion rates, and cost-per-click against industry benchmarks. Help your prospective client understand where they stand—and what a successful PPC campaign looks like in their niche.

Benchmarking makes your proposed PPC strategy feel informed, credible, and aligned with their business objectives.

Benchmark Performance

An example of industry benchmarks in a PPC proposal

Benchmark Performance

Strengthen Your Pitch With AI

Add AI Insights To Highlight Campaign Gaps

Use AI-powered audits to spotlight account inefficiencies, poor-performing ads, or missed bidding strategy opportunities. Tie your proposed PPC strategy directly to areas where you’ll deliver real impact.

It’s a valuable tool to demonstrate your expertise and turn your PPC proposal into a conversation about solutions.

Discover AI Reporting Tools

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Prove You Know the Landscape

Run Competitive SERP Analysis & Keyword Research

Help your client understand how their campaigns stack up. Use your favorite tools to run a quick audit of their competitors’ ads and keywords to show where gaps exist—then easily import that data into your proposal.

Great PPC proposals focus on the client, show how your agency helps them outperform the market, and prove it with ongoing reports.

Explore PPC Reporting Tools

Explore PPC Reporting Tools

Set the Stage for Winning PPC Strategies

Map Clear Goals, Target Channels & KPIs

Break down your proposed PPC campaign by channel—Google Ads, Microsoft Ads, LinkedIn, or YouTube—and define precisely what success looks like. From generating highly targeted leads to improving ROAS, your PPC proposal outlines should connect the dots between budget and results.

This is where a solid PPC proposal shifts from words to measurable outcomes.

Discover Goal and Budget Tracking

An example of Google Ads benchmarks based marketing performance goal tracking

Discover Goal and Budget Tracking

Customize Forecasts & Budgets

Add Projections With the Google Sheets Integration

Want to include detailed budget allocation, bid optimization models, or ad performance forecasts? Use the Google Sheets integration to customize each proposal summary with the numbers your potential customer wants to see.

Help clients visualize the full scope of their campaign—and how your team will manage the budget down to the cent.

Customize with Google Sheets

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Customize with Google Sheets

Manage PPC Tasks Across the Entire Proposal

Keep Projects on Track With Built-In Task Management

Assign tasks like landing page optimization, ad copy review, and bid adjustments directly inside the platform. Use a Kanban, calendar, or list view to organize your campaign plan from start to launch.

It’s the perfect PPC proposal feature for agencies that want to balance strategy with execution.

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A stylized example of the PPC project task management system

Discover Easier Task Management

MAKE PROPOSALS PART OF YOUR BRANDED CLIENT EXPERIENCE

Deliver PPC Proposals That Feel Like an Extension of Your Brand

Every marketing proposal is a reflection of your agency’s professionalism. With enhanced design tools, you have precise control over fonts, color schemes—including widget colors and background images. Save your setup as a theme to quickly apply it to future PPC proposals.

Start with popular, pre-built themes or build your own from scratch. Either way, your proposals look as good as the recommendations inside them.

Add Your Agency's Branding