Microsoft Ads Reporting Integration
Bring Microsoft Ads data into focus
Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.
Highlight Revenue
Show clients the true value that your agency provides
Explore Data
Crucial PPC metrics including clicks, impressions, conversions and cost
Analyze Keywords
Comprehensive statistics for every keyword
Drive Conversions
Understand what's driving sales and how to optimize for revenue
Highlight Your Agency's True Value
Reporting designed to present your agency in the best possible light. With free templates, prominently showcase the conversions and revenue that you've generated for the client, as well as improvements in campaign performance for any date range.
Explore All Available Microsoft Ads Metrics
- Average CPC
- Average CPC Currency
- Clicks
- Conversion Rate
- Conversions
- Cost
- Cost Currency
- Cost Per Conversion
- Cost Per Conversion Currency
- CTR
- Date
- Impressions
- Lost Impression Share Budget
- Lost Impression Share Rank
- Revenue
- Revenue Currency
All of the crucial data that clients expect
Comprehensive PPC Metrics
Build client trust by providing comprehensive data at the campaign, ad group, keyword, and conversion levels. Leverage the most critical, industry standard metrics, including clicks, impressions, CTR, cost, and much more.
Configure Microsoft Ads reports in minutes
Reporting on Autopilot
No more spreadsheets! Automated PPC reports that both you and your clients will love. Quickly create streamlined reports and schedule them to be sent to clients on a daily, weekly, or monthly basis.
Advanced insights for Higher Returns
Increase Client Revenue
Our intuitive dashboard lets you present Microsoft Ads (formerly Bing Ads) data in a simple way to determine the trends that are actually driving client revenue. Tweak and optimize your client's Microsoft Advertising campaigns based on those insights and watch revenue soar!
Microsoft Ads drive high-intent traffic—and with AgencyAnalytics, you’ll clearly show how. Build dashboards that highlight visibility, engagement, and conversion trends in a format clients instantly understand.
For deeper insight, combine Microsoft Ads data with 85+ other platforms to connect paid search performance to real business results.
Clients will take notice when they see your branding on these stunning reports. Visually engaging report layouts that integrate seamlessly with your agency name, logo, and URL. Tell clients that it's your own in-house reporting solution. We won't tell!
If you charge clients a percentage of spend for Microsoft Advertising, you probably want to show them the total cost - after your mark up - on reports. It's easy with AgencyAnalytics. Configure the same margin % account wide, or add a custom margin % for each individual customer in just a couple of clicks.
"Wow" clients by providing them with a customized Microsoft Advertising dashboard. Tailor permissions to fit each client's individual needs. Display a streamlined graphical overview for some clients, and a comprehensive dashboard with granular data points for others.
Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Turn Microsoft Ads data into clean, visual dashboards your clients can understand at a glance. Highlight traffic, engagement, and conversions—then combine with insights from 85+ platforms for a full-funnel view.
Simple, fast, and built for agencies focused on results—not complexity.
Stay on top of every campaign in your portfolio with one unified dashboard. Instantly spot trends, prioritize your team’s attention, and never miss a performance issue again. Aggregate Microsoft Ads data across clients into one unified dashboard. Compare performance at scale, identify top-performing segments, and guide strategy with cross-account insights—without switching between platforms.
Cut through ad data complexity—AI instantly surfaces the most valuable takeaways from your Microsoft Ads performance. From cost efficiency to engagement trends, AI Summary delivers clear, client-ready insights without digging through spreadsheets.
Less time reporting. More time optimizing campaigns that convert.
Show clients the results of your Microsoft Ads strategy with fully branded, automated dashboards. Blend paid search data with broader performance metrics to tell a cohesive story—without the spreadsheet hassle.
Spend less time building reports and more time creating high-converting campaigns.
FAQs About Microsoft Ads Reporting for Marketing Agencies
Maximizing ad performance means spending less time translating data and more time driving campaigns. These FAQs guide agencies on tracking the right metrics, building clear dashboards, automating schedules, branding reports, and scaling across clients.
AgencyAnalytics connects to Microsoft Advertising with a Microsoft Work Account with Azure Active Directory permissions. Full steps are in the Microsoft Advertising connection guide.
AgencyAnalytics reports Microsoft Advertising ad analytics, conversion analytics, and keyword analytics, with Clicks, Impressions, Conversions and Conversion Rate among the fields you can place. Lost impression share is broken into budget and rank, which tells you whether to raise the bid or the budget. The metrics explorer on this page lists more of them.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
Yes. The Microsoft Advertising report template is built already and comes with an AgencyAnalytics subscription. Load it onto a client, connect the account, and the first version of their reporting is ready to edit.
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