Which metrics should agencies track in a Microsoft Ads report?

A Microsoft Ads report should focus on the metrics that connect spend to outcomes: clicks, impressions, CTR, cost, conversions, cost per conversion, and revenue. Monitoring average CPC and impression share adds insight into competitiveness and budget effectiveness.

How do you create a custom Microsoft Ads dashboard?

Creating a custom Microsoft Ads dashboard is easy with AgencyAnalytics. Start with the Microsoft Ads dashboard template or craft your own using drag-and-drop widgets. Include visuals for spend, clicks, conversions, and revenue by campaign, ad group, or keyword. Clarify raw data with data visualization software to make insights obvious, then layer in AI-generated summaries for automated performance analysis.

Can Microsoft Ads reporting be automated?

Yes. AgencyAnalytics uses scheduled report delivery to push Microsoft Ads insights automatically—no manual exports, copy-and-paste, or data wranging required. This saves agencies time to focus on campaign strategy, creative testing, and optimization.

How do you busy agencies label Microsoft Ads reports?

With white label client reporting, agency branding is consistently reflected—through custom logos, colors, layouts, and even domains. Whether clients view live dashboards or receive emailed reports, it enhances agency credibility without exposing the reporting platform.

How do large agencies report on Microsoft Ads metrics across multiple clients?

Agencies build separate dashboards per account and give clients access via client portals. Centralized access across accounts cuts down admin time and empowers teams to shift focus from managing reports to optimizing ad performance.

IntegrationsMicrosoft Ads

Microsoft Ads Reporting Integration

Item: AgencyAnalytics
Rating: 5
Author: Jason Hylan

Keep your clients up to date on their Microsoft Ads campaigns with reports on revenue, clicks, and conversions.

Start Your Free Trial View Template

A screenshot of the automated Microsoft Ads client reporting integration on AgencyAnalytics

Bring Microsoft Ads data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

Start Free Trial

Highlight Revenue

Show clients the true value that your agency provides

Explore Data

Crucial PPC metrics including clicks, impressions, conversions and cost

Analyze Keywords

Comprehensive statistics for every keyword

Drive Conversions

Understand what's driving sales and how to optimize for revenue

Conversions, revenue, and clicks over time

Highlight Your Agency's True Value

Reporting designed to present your agency in the best possible light. With free templates, prominently showcase the conversions and revenue that you've generated for the client, as well as improvements in campaign performance for any date range.

Explore the Meta Ads Report Template

An illustration of the drag-and-drop Microsoft Ads reporting software

Explore the Meta Ads Report Template

Metrics Explorer

Explore All Available Microsoft Ads Metrics

See all the metrics you can easily add to your client reports and marketing dashboards

Average CPC
Average CPC Currency
Clicks
Conversion Rate
Conversions
Cost
Cost Currency
Cost Per Conversion
Cost Per Conversion Currency
CTR
Date
Estimated Eligible Impressions
Impression Share
Impressions
Lost Impression Share Budget
Lost Impression Share Rank
Revenue
Revenue Currency

An example of the AgencyAnalytics report scheduling feature for automated marketing reports

Advanced Microsoft Ads insights for Higher Returns

All of the crucial data that clients expect

Comprehensive PPC Metrics

Build client trust by providing comprehensive data at the campaign, ad group, keyword, and conversion levels. Leverage the most critical, industry standard metrics, including clicks, impressions, CTR, cost, and much more.

Configure Microsoft Ads reports in minutes

Reporting on Autopilot

No more spreadsheets! Automated PPC reports that both you and your clients will love. Quickly create streamlined reports and schedule them to be sent to clients on a daily, weekly, or monthly basis.

Advanced insights for Higher Returns

Increase Client Revenue

Our intuitive dashboard lets you present Microsoft Ads (formerly Bing Ads) data in a simple way to determine the trends that are actually driving client revenue. Tweak and optimize your client's Microsoft Advertising campaigns based on those insights and watch revenue soar!

Microsoft Ads drive high-intent traffic—and with AgencyAnalytics, you’ll clearly show how. Build dashboards that highlight visibility, engagement, and conversion trends in a format clients instantly understand.

For deeper insight, combine Microsoft Ads data with 85+ other platforms to connect paid search performance to real business results.

Browse Integrations

Clients will take notice when they see your branding on these stunning reports. Visually engaging report layouts that integrate seamlessly with your agency name, logo, and URL. Tell clients that it's your own in-house reporting solution. We won't tell!

Add Your Agency's Branding

If you charge clients a percentage of spend for Microsoft Advertising, you probably want to show them the total cost - after your mark up - on reports. It's easy with AgencyAnalytics. Configure the same margin % account wide, or add a custom margin % for each individual customer in just a couple of clicks.

Include Your PPC Markup

"Wow" clients by providing them with a customized Microsoft Advertising dashboard. Tailor permissions to fit each client's individual needs. Display a streamlined graphical overview for some clients, and a comprehensive dashboard with granular data points for others.

Create Custom Marketing Dashboards

Example of Available Marketing Integrations

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

Start Your Free Trial

Turn Microsoft Ads data into clean, visual dashboards your clients can understand at a glance. Highlight traffic, engagement, and conversions—then combine with insights from 85+ platforms for a full-funnel view.

Simple, fast, and built for agencies focused on results—not complexity.

Visualize Client Success

Stay on top of every campaign in your portfolio with one unified dashboard. Instantly spot trends, prioritize your team’s attention, and never miss a performance issue again. Aggregate Microsoft Ads data across clients into one unified dashboard. Compare performance at scale, identify top-performing segments, and guide strategy with cross-account insights—without switching between platforms.

See the Bigger Picture

Cut through ad data complexity—AI instantly surfaces the most valuable takeaways from your Microsoft Ads performance. From cost efficiency to engagement trends, AI Summary delivers clear, client-ready insights without digging through spreadsheets.

Less time reporting. More time optimizing campaigns that convert.

Discover AI Reporting Tools

Show clients the results of your Microsoft Ads strategy with fully branded, automated dashboards. Blend paid search data with broader performance metrics to tell a cohesive story—without the spreadsheet hassle.

Spend less time building reports and more time creating high-converting campaigns.

Create Custom Marketing Dashboards

Examples of marketing data visualizations

FAQs About Microsoft Ads Reporting for Marketing Agencies

Maximizing ad performance means spending less time translating data and more time driving campaigns. These FAQs guide agencies on tracking the right metrics, building clear dashboards, automating schedules, branding reports, and scaling across clients.

A Microsoft Ads report should focus on the metrics that connect spend to outcomes: clicks, impressions, CTR, cost, conversions, cost per conversion, and revenue. Monitoring average CPC and impression share adds insight into competitiveness and budget effectiveness.
Creating a custom Microsoft Ads dashboard is easy with AgencyAnalytics. Start with the Microsoft Ads dashboard template or craft your own using drag-and-drop widgets. Include visuals for spend, clicks, conversions, and revenue by campaign, ad group, or keyword. Clarify raw data with data visualization software to make insights obvious, then layer in AI-generated summaries for automated performance analysis.
Yes. AgencyAnalytics uses scheduled report delivery to push Microsoft Ads insights automatically—no manual exports, copy-and-paste, or data wranging required. This saves agencies time to focus on campaign strategy, creative testing, and optimization.
With white label client reporting, agency branding is consistently reflected—through custom logos, colors, layouts, and even domains. Whether clients view live dashboards or receive emailed reports, it enhances agency credibility without exposing the reporting platform.
Agencies build separate dashboards per account and give clients access via client portals. Centralized access across accounts cuts down admin time and empowers teams to shift focus from managing reports to optimizing ad performance.