Track where your clients show up in AI search.
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Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
IntegrationsTikTok Ads

TikTok Ads Analytics & Reporting Tool

Monitor, analyze, and report TikTok Ads performance in one intuitive platform built for agencies. Get instant access to campaign data, ad spend, and video performance metrics—all in one place. Create client-ready reports in minutes and prove ROI with ease.
A screenshot of the TikTok Ads analytics and reporting integration on AgencyAnalytics

Bring TikTok Ads data into focus

Turn complex TikTok Ads data into clear, actionable reports. Track performance across impressions, clicks, conversions, and video views, helping your agency improve ad performance and communicate results that drive sales.

Automate TikTok Ads Manager Reporting

Win back valuable time by using our full suite of report automation tools

Optimize Campaign Performance

Quickly and easily extract actionable insights to get the most from TikTok for business

Improve Client Retention

With a customizable and fully white-labeled reporting platform, your agency's brand is always front and center

Cross-campaign Reporting

With over 85 marketing platforms to choose from, showcase your client’s TikTok business data alongside related metrics

Track important metrics and KPIs

Monitor TikTok Ads Performance

Track performance at scale by breaking down data into campaigns, ad groups, ads, and demographics. Use this information to understand exactly which campaigns are driving results for your clients. Managing your client's TikTok business accounts has never been easier.

Easily combine TikTok ads performance with data from all of your client's other paid ad campaigns to reinforce your agency's contribution to business growth.

TikTok Ads Analytics Reporting
Metrics Explorer

Explore All Available TikTok Ads Metrics

See all the metrics you can easily add to your client reports and marketing dashboards
    • Ad ID
    • Ad Name
    • Ad Text
    • Adgroup ID
    • Adgroup Name
    • Ads Impression Events
    • App Event Add To Cart
    • Average Video Play
    • Campaign ID
    • Campaign Name
    • Clicks
    • Comments
    • Complete Payment
    • Complete Payment Roas
    • Conversion Rate
    • Conversions
    • Cost Per Conversion
    • Cost Per Result
    • CPC
    • CPM
    • CTR
    • Date
    • Engaged View
    • Engaged View 15 S
    • Follows
    • Impressions
    • Initiate Checkout
    • Likes
    • Offline Add To Cart Events
    • Offline Add To Cart Events Value
    • Offline Shopping Events
    • Offline Shopping Events Roas
    • Offline Shopping Events Value
    • Onsite Purchases Roas
    • Onsite Shopping
    • Onsite Shopping Roas
    • Onsite Total Add To Cart
    • Onsite Total Add To Cart Value
    • Onsite Total Purchase
    • Onsite Total Purchase Value
    • Paid Engaged View
    • Paid Engaged View 15 S
    • Profile Visits
    • Reach
    • Result Rate
    • Results
    • Shares
    • Spend
    • Total Active Pay Roas
    • Total Ad Impression Events Value
    • Total Ad Impression Roas
    • Total App Event Add To Cart Value
    • Total Complete Payment Rate
    • Total Initiate Checkout Value
    • Total Onsite Shopping Value
    • Total Purchase
    • Total Purchase Value
    • Total View Content
    • Total View Content Value
    • Total Web Event Add To Cart Value
    • Value Per Complete Payment
    • Video Play Actions
    • Video Views P 100
    • Video Views P 25
    • Video Views P 50
    • Video Views P 75
    • Video Watched 2 S
    • Video Watched 6 S
    • Web Event Add To Cart
    TikTok Ads Automated Reporting Metric Examples

    Focused Performance Tracking

    Zero In on TikTok Campaign Results With Precision

    Monitor essential campaign performance metrics like impressions, clicks, conversions, and cost-per-result—alongside vital sales and revenue insights such as purchases, purchase value, and return on ad spend (ROAS). Agencies can quickly identify top-performing creatives, audience segments, and actual purchases, optimize in real time, and clearly show clients how each TikTok Ads campaign drives business results—no spreadsheets or guesswork needed.

    TikTok Ads Reporting Dashboard Example

    Granular Ad Insights

    Drill Into Campaign, Ad Group, and Ad-Level Performance

    Go beyond surface-level metrics with detailed reporting at every layer of your TikTok Ads campaigns. Analyze TikTok Ads data from campaign to ad-level performance with ease. Compare ad spend, conversion rate, and cost per result to uncover actionable insights that improve campaign efficiency and ad creative strategy.

    TikTok Ads Reporting

    Gain Insights Into Your Audience

    Track Demographics Data for TikTok Business Accounts

    TikTok for business is more than a couple of fun videos. Gain insight into your client's audience with detailed demographics data, including their age, gender, country, and OS. Remove the guesswork from your audience analysis. Use precise data from TikTok Ads Manager to understand which demographic is driving conversions for clients.

    PPC reporting dashboard

    Create Custom Reports In Seconds

    Access Cross-Platform PPC Reporting

    TikTok Ads are just the beginning. Get started with a custom PPC report or dashboard to compare your client's advertising performance from Facebook, Google, Instagram, Snapchat, and more. Use this data to show clients exactly which ad platform is delivering the highest ROAS. Log into your client's TikTok business account and sync it with AgencyAnalytics. It's that simple.

    An example of some of the AgencyAnalytics 5-star reviews from top marketing agencies

    Trusted by 7,000+ Agencies

    Why Agencies Choose AgencyAnalytics for TikTok Ads Reporting

    Thousands of agencies trust AgencyAnalytics—rated 4.7 stars on G2—to power their TikTok Ads reporting.

    Other tools focus on basic TikTok Ads data. We focus on agency growth.

    Here’s why agencies choose AgencyAnalytics:

    • Unified campaign reporting: Compare TikTok Ads with Facebook, Google, and YouTube metrics in one dashboard.

    • Full white-label control: Apply your logo, colors, and domain for branded client reports.

    • Automated AI insights: Get instant recommendations on how to improve ad performance—no manual exports required.

    With a full suite of report automation tools, you have everything you need to streamline and scale your agency. Schedule reports to go out daily, weekly, or monthly, or choose to give your clients access to a 24/7 live dashboard with all their data. No need to log into their TikTok Ads Manager each time!

    We get it; you like to create client reports and dashboards your own way. Plus, your clients use more than just TikTok for business. Get started with full suite of customizable data visualization widgets, drag-and-drop editor, and white label capabilities. You've got everything needed to call this platform your own.

    Ditch the manual exports and platform switching. Automatically pull TikTok Ads data into one unified dashboard alongside other social metrics. Agencies streamline reporting, reduce repetitive tasks, and deliver consistent insights across clients—freeing up time to focus on campaign strategy and growth.

    Find out how one agency was able to save $180k+ each year with AgencyAnalytics.

    An example of the AgencyAnalytics report scheduling feature for automated marketing reports

    Discover the white label reporting tool trusted by 7,000+ marketing agencies.

    TikTok Ads are just one part of your clients’ cross-channel marketing strategy. Integrate data from over 85 platforms to give clients a full picture of campaign performance.

    Use a drag-and-drop editor to build custom dashboards that showcase TikTok ad metrics alongside results from email, PPC, SEO, and more—all in one streamlined view.

    Spend less time digging through TikTok Ads data and more time optimizing performance. With AI-powered reporting, get instant insights from your campaign metrics. Ask AI translates engagement rates, impressions, and conversions into clear, client-ready recommendations.

    Use AI Summary for quick overviews that keep your team efficient and your clients confident in the results, or Ask AI to provide unique insights based on up-to-date TikTok ads data.

    Showcase TikTok Ads performance in a fully branded, client-facing dashboard. White label features make it easy to apply your agency’s logo, colors, and domain, so every TikTok Ads report looks like it came straight from your team.

    Deliver a polished, consistent experience that builds trust and reinforces your agency’s value with every client interaction.

    A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting software

    FAQs About TikTok Ads Reporting for Marketing Agencies

    Need clarity on TikTok Ads reporting? These FAQs guide agencies through selecting the right metrics, automating client reports, and scaling dashboards across multiple accounts.

    • AgencyAnalytics connects to TikTok Ads with ad account access covering campaigns, reporting, custom audiences, and ad account information. It brings 365 days of history with it, so the first report isn't starting from scratch. Full steps are in the TikTok Ads connection guide.

    • AgencyAnalytics reports TikTok Ads ad analytics, with Impressions, Clicks, Conversions and Conversion Rate among the fields you can place. Reach and profile visits are reported alongside the ad fields, so a campaign that built an audience is visible as well as one that converted. The metrics explorer on this page lists more of them.

    • Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.

    • Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.

    • Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.

    • Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.

    • Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.

    • Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.

    • Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.

    • Yes. The TikTok Ads dashboard template is built already and comes with an AgencyAnalytics subscription. Load it onto a client, connect the account, and the first version of their reporting is ready to edit.