Instagram Ads Analytics & Reporting Tool

Bring Instagram Ads data into focus
Transform complex metrics into clear, client-friendly reports that reveal what’s working and where to improve.
Analyze Performance
Track data from any Instagram ad set including click-through-rate, impressions, and cost
Track Conversions
Identify your client’s top performing Instagram ad by monitoring detailed conversion metrics
Monitor Cost
Track the distribution of your client’s budget and ensure their ads are reaching the right target audience
Show ROI
Grant clients 24/7 dashboard login access, ensure data transparency, and show the value of your services
Track Ad Performance
No more switching between accounts across multiple platforms or manually logging into an Instagram account. Analyze detailed Instagram and Facebook PPC metrics in a single, intuitive interface.
With the Meta dashboard templates, understand exactly which ads and social media networks drive results for your clients.
Explore All Available Instagram Ads Metrics
- 20 S Phone Calls
- 60 S Phone Calls
- Achievement Unlocked
- Activate App
- Add Payment Info
- Add To Cart
- Add To Cart Conversion Value
- Add To Cart Conversion Value Currency
- Add To Wishlist
- Amount Spent
- Amount Spent Currency
- App Engagements
- App Installs
- App Stories
- App Uses
- Appointments Scheduled
- Avg CPC
- Avg CPC Currency
- Block Messaging Connections
- Callback Requests Submitted
- Checkins
- Checkout Initiated
- Clicks
- Contact Conversion Value
- Contact Conversion Value Currency
- Contacts
- Content Views Conversion Value
- Content Views Conversion Value Currency
- Conversions
- Cost Per Achievement Unlocked
- Cost Per Achievement Unlocked Currency
- Cost Per Activate App
- Cost Per Activate App Currency
- Cost Per Add Payment Info
- Cost Per Add Payment Info Currency
- Cost Per Add To Cart
- Cost Per Add To Cart Currency
- Cost Per Add To Wishlist
- Cost Per Add To Wishlist Currency
- Cost Per App Engagements
- Cost Per App Engagements Currency
- Cost Per App Installs
- Cost Per App Installs Currency
- Cost Per App Stories
- Cost Per App Stories Currency
- Cost Per App Uses
- Cost Per App Uses Currency
- Cost Per Checkout Initiated
- Cost Per Checkout Initiated Currency
- Cost Per Contact
- Cost Per Contact Currency
- Cost Per Conversion
- Cost Per Conversion Currency
- Cost Per Credit Spends
- Cost Per Credit Spends Currency
- Cost Per Custom Events
- Cost Per Custom Events Currency
- Cost Per Customize Product
- Cost Per Customize Product Currency
- Cost Per Donation
- Cost Per Donation Currency
- Cost Per Estimated Ad Recallers
- Cost Per Estimated Ad Recallers Currency
- Cost Per Event Responses
- Cost Per Event Responses Currency
- Cost Per Find Location
- Cost Per Find Location Currency
- Cost Per Flow Complete
- Cost Per Flow Complete Currency
- Cost Per Game Plays
- Cost Per Game Plays Currency
- Cost Per Landing Page Views
- Cost Per Landing Page Views Currency
- Cost Per Lead
- Cost Per Lead Currency
- Cost Per Levels Achieved
- Cost Per Levels Achieved Currency
- Cost Per Link Click
- Cost Per Link Click Currency
- Cost Per Messaging Conversation Started
- Cost Per Messaging Conversation Started Currency
- Cost Per Mobile App D 2 Retentions
- Cost Per Mobile App D 2 Retentions Currency
- Cost Per Mobile App D 7 Retentions
- Cost Per Mobile App D 7 Retentions Currency
- Cost Per New Messaging Connections
- Cost Per New Messaging Connections Currency
- Cost Per Offline Conversion Others
- Cost Per Offline Conversion Others Currency
- Cost Per Outbound Clicks
- Cost Per Outbound Clicks Currency
- Cost Per Page Engagements
- Cost Per Page Engagements Currency
- Cost Per Page Like
- Cost Per Page Like Currency
- Cost Per Post Engagements
- Cost Per Post Engagements Currency
- Cost Per Post Reaction
- Cost Per Post Reaction Currency
- Cost Per Purchases
- Cost Per Purchases Currency
- Cost Per Ratings Submitted
- Cost Per Ratings Submitted Currency
- Cost Per Registrations Completed
- Cost Per Registrations Completed Currency
- Cost Per Schedule
- Cost Per Schedule Currency
- Cost Per Searches
- Cost Per Searches Currency
- Cost Per Start Trial
- Cost Per Start Trial Currency
- Cost Per Submit Application
- Cost Per Submit Application Currency
- Cost Per Subscription
- Cost Per Subscription Currency
- Cost Per Three Second Video Views
- Cost Per Three Second Video Views Currency
- Cost Per Thru Plays
- Cost Per Thru Plays Currency
- Cost Per Tutorials Completed
- Cost Per Tutorials Completed Currency
- Cost Per Two Second Continuous Video Views
- Cost Per Two Second Continuous Video Views Currency
- Cost Per Unique Achievement Unlocked
- Cost Per Unique Achievement Unlocked Currency
- Cost Per Unique Activate App
- Cost Per Unique Activate App Currency
- Cost Per Unique Add Payment Info
- Cost Per Unique Add Payment Info Currency
- Cost Per Unique Add To Cart
- Cost Per Unique Add To Cart Currency
- Cost Per Unique Add To Wishlist
- Cost Per Unique Add To Wishlist Currency
- Cost Per Unique Checkout Initiated
- Cost Per Unique Checkout Initiated Currency
- Cost Per Unique Clicks
- Cost Per Unique Clicks Currency
- Cost Per Unique Credit Spends
- Cost Per Unique Credit Spends Currency
- Cost Per Unique Landing Page Views
- Cost Per Unique Landing Page Views Currency
- Cost Per Unique Levels Achieved
- Cost Per Unique Levels Achieved Currency
- Cost Per Unique Link Click
- Cost Per Unique Link Click Currency
- Cost Per Unique Mobile App D 2 Retentions
- Cost Per Unique Mobile App D 2 Retentions Currency
- Cost Per Unique Mobile App D 7 Retentions
- Cost Per Unique Mobile App D 7 Retentions Currency
- Cost Per Unique Outbound Clicks
- Cost Per Unique Outbound Clicks Currency
- Cost Per Unique Purchases
- Cost Per Unique Purchases Currency
- Cost Per Unique Ratings Submitted
- Cost Per Unique Ratings Submitted Currency
- Cost Per Unique Registrations Completed
- Cost Per Unique Registrations Completed Currency
- Cost Per Unique Searches
- Cost Per Unique Searches Currency
- Cost Per Unique Tutorials Completed
- Cost Per Unique Tutorials Completed Currency
- Cost Per Unique View Contents
- Cost Per Unique View Contents Currency
- Cost Per View Contents
- Cost Per View Contents Currency
- CPM
- CPM Currency
- Cpp
- Cpp Currency
- Credit Spends
- CTR
- Custom Events
- Customize Product Conversion Value
- Customize Product Conversion Value Currency
- Date
- Desktop App Installs
- Donate Conversion Value
- Donate Conversion Value Currency
- Donations
- Estimated Ad Recall Rates
- Estimated Ad Recallers
- Estimated Call Confirmation Clicks
- Event Responses
- Events
- Facebook Donate Conversion Value
- Facebook Donate Conversion Value Currency
- Facebook Donations
- Field Status
- Find Location Mobile App
- Find Location Mobile App Value
- Find Location Mobile App Value Currency
- Find Location Offline
- Find Location Offline Value
- Find Location Offline Value Currency
- Find Location Total
- Find Location Total Value
- Find Location Total Value Currency
- Find Location Website
- Find Location Website Value
- Find Location Website Value Currency
- Flow Complete
- Frequency
- Game Plays
- Impressions
- Instant Experience Clicks To Open
- Instant Experience Clicks To Start
- Instant Experience Outbound Clicks
- Instant Experience View Percents
- Instant Experience View Times
- Landing Page Views
- Leads
- Leads On Facebook
- Levels Achieved
- Link Clicks
- Link Clicks CTR
- Messaging Conversation Started
- Messenger Calls Placed
- Meta Content Views
- Meta Content Views Currency
- Mobile App Appointments Scheduled
- Mobile App Contact Conversion Value
- Mobile App Contact Conversion Value Currency
- Mobile App Contacts
- Mobile App Content Views
- Mobile App Content Views Conversion Value
- Mobile App Content Views Conversion Value Currency
- Mobile App Content Views Currency
- Mobile App Customize Product Conversion Value
- Mobile App Customize Product Conversion Value Currency
- Mobile App D 2 Retentions
- Mobile App D 7 Retentions
- Mobile App Donate Conversion Value
- Mobile App Donate Conversion Value Currency
- Mobile App Donations
- Mobile App Installs
- Mobile App Products Customized
- Mobile App Purchases Roas
- Mobile App Schedule Conversion Value
- Mobile App Schedule Conversion Value Currency
- Mobile Purchases
- Mobile Purchases Conversion Value
- Mobile Purchases Conversion Value Currency
- New Messaging Connections
- Offline Appointments Scheduled
- Offline Content Views
- Offline Content Views Conversion Value
- Offline Content Views Conversion Value Currency
- Offline Content Views Currency
- Offline Conversion Others
- Offline Customize Product Conversion Value
- Offline Customize Product Conversion Value Currency
- Offline Donate Conversion Value
- Offline Donate Conversion Value Currency
- Offline Donations
- Offline Leads
- Offline Products Customized
- Offline Purchases
- Offline Purchases Conversion Value
- Offline Purchases Conversion Value Currency
- Offline Schedule Conversion Value
- Offline Schedule Conversion Value Currency
- Offline Start Trial Conversion Value
- Offline Start Trial Conversion Value Currency
- Offline Trials Started
- On Facebook Purchase Conversion Value
- On Facebook Purchase Conversion Value Currency
- On Facebook Purchases
- Outbound Clicks
- Outbound Clicks CTR
- Page Engagements
- Page Likes
- Phone Calls Placed
- Photo Views
- Post Comments
- Post Engagements
- Post Reactions
- Post Saves
- Post Shares
- Products Customized
- Purchases
- Purchases Conversion Value
- Purchases Conversion Value Currency
- Purchases Roas
- Ratings Submitted
- Reach
- Registrations Completed
- Registrations Completed Conversion Value
- Registrations Completed Conversion Value Currency
- Schedule Conversion Value
- Schedule Conversion Value Currency
- Searches
- Start Trial Conversion Value
- Start Trial Conversion Value Currency
- Submit Application
- Submit Application Conversion Value
- Submit Application Conversion Value Currency
- Submit Application Mobile App
- Submit Application Mobile App Conversion Value
- Submit Application Mobile App Conversion Value Currency
- Submit Application Offline
- Submit Application Offline Conversion Value
- Submit Application Offline Conversion Value Currency
- Submit Application On Facebook
- Submit Application On Facebook Conversion Value
- Submit Application On Facebook Conversion Value Currency
- Submit Application Website
- Submit Application Website Conversion Value
- Submit Application Website Conversion Value Currency
- Subscription Values
- Subscription Values Currency
- Subscription Values Mobile App
- Subscription Values Mobile App Currency
- Subscription Values Offline
- Subscription Values Offline Currency
- Subscription Values Website
- Subscription Values Website Currency
- Subscriptions
- Subscriptions Mobile App
- Subscriptions Offline
- Subscriptions Website
- Three Second Video Views
- Thru Plays
- Trial Started
- Tutorials Completed
- Two Second Continuous Video Views
- Unique Achievement Unlocked
- Unique Activate App
- Unique Add Payment Info
- Unique Add To Cart
- Unique Add To Wishlist
- Unique Checkout Initiated
- Unique Clicks All
- Unique Credit Spends
- Unique CTR
- Unique CTR All
- Unique Landing Page Views
- Unique Levels Achieved
- Unique Link Clicks
- Unique Mobile App D 2 Retentions
- Unique Mobile App D 7 Retentions
- Unique Outbound Clicks
- Unique Outbound Clicks CTR
- Unique Purchases
- Unique Ratings Submitted
- Unique Registrations Completed
- Unique Searches
- Unique Tutorials Completed
- Unique Two Second Continuous Video Views
- Unique View Contents
- Video Average Watch Time
- Video Plays
- Video Watches 100
- Video Watches 25
- Video Watches 50
- Video Watches 75
- Video Watches 95
- View Contents
- Website Appointments Scheduled
- Website Contact Conversion Value
- Website Contact Conversion Value Currency
- Website Contacts
- Website Content Views
- Website Content Views Conversion Value
- Website Content Views Conversion Value Currency
- Website Content Views Currency
- Website Customize Product Conversion Value
- Website Customize Product Conversion Value Currency
- Website Donate Conversion Value
- Website Donate Conversion Value Currency
- Website Donations
- Website Leads
- Website Products Customized
- Website Purchases
- Website Purchases Conversion Value
- Website Purchases Conversion Value Currency
- Website Purchases Roas
- Website Registrations Completed
- Website Schedule Conversion Value
- Website Schedule Conversion Value Currency
- Website Start Trial Conversion Value
- Website Start Trial Conversion Value Currency
- Website Trials Started
PPC reporting shouldn’t be one-size-fits-all. Craft customizable PPC dashboards and reports that puts key data front and center. Go beyond surface-level metrics and report on what they actually want to see. In a few clicks, create custom metrics that reflect their unique business objectives.
Toggle between data visualization options, add annotations, and take client reporting to the next level.
No more smoke and mirrors! If your agency charges percentage-based PPC fees, transparent reporting is key. With this reporting tool, it’s simple to integrate your markup directly into client reports. Choose a single, agency-wide markup for streamlined efficiency, or go the extra mile with custom margins tailored to each client’s needs.
It’s all about providing clear insights that build trust and fuel campaign success.
Client reporting doesn’t have to take all day. Instead of wasting those precious billable hours on tedious manual work, invest in automated system that does the heavy lifting for you. Refocus your time on actually executing deliverables and exceeding client expectations.
Even schedule automated reports in advance to ensure clients receive their insights like clockwork!
At AgencyAnalytics, we are dedicated to ensuring your agency thrives. Our live chat support team is available 24/5 (with response times typically under 3 minutes), so you won’t be left waiting around. Don’t just take it from us; our customer satisfaction rating consistently remains at 95% or higher.
Our specialized customer support team is on hand to help you make the most of your Instagram Ads reporting, ensuring you can provide top-tier services to clients.

Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Present Instagram Ads performance in polished, fully branded dashboards and reports your clients will actually read. From campaign reach to engagement insights, your reports reflect your agency’s strategy and professionalism.
Customize logos, colors, and domains to keep your brand front and center—and your client experience on point.
Transform campaign performance metrics into clear, visual dashboards and reports your clients grasp at a glance. Highlight trends, compare channels, and surface what’s driving results—all without BI complexity.
It’s the clarity your clients need, built for the way agencies work.
View performance across all accounts from a single dashboard. Bring key Instagram Ads data into a unified dashboard alongside other key platforms. Compare campaign performance across clients, spot engagement patterns, and pinpoint what’s driving ROI—without juggling spreadsheets or tools.
Smarter reporting. Sharper strategy. All in one place.
Give clients a branded portal to monitor Instagram Ads performance alongside other key marketing metrics. Centralize campaign updates, track tasks to completion, monitor budgets, and provide insights in one secure space—purpose-built for agencies.
You control the narrative. Clients stay in the loop. And your agency leads the conversation.

FAQs About Instagram Ads Reporting for Marketing Agencies
Looking to make your Instagram Ads analytics data work harder for clients? These FAQs explain which metrics matter, how to automate reporting, and how to deliver branded, scalable dashboards.
Yes. AgencyAnalytics holds several accounts from the same platform under one client, and each widget points at the account you choose. Handy when a client runs two ad accounts or a few locations. Support varies by integration, and the accounts per integration guide has the list.
AgencyAnalytics connects to Instagram with Page Admin, and an Instagram Professional account linked to a Facebook page. Full steps are in the Instagram connection guide.
AgencyAnalytics reports Instagram event analytics, conversion analytics, and ad analytics, with Impressions, Reach, Clicks and Conversions among the fields you can place. Frequency is reported next to reach, which shows how often the same person is seeing the ad before anyone rewrites the creative. The metrics explorer on this page lists more of them.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.
Yes. The Instagram dashboard template is built already and comes with an AgencyAnalytics subscription. Load it onto a client, connect the account, and the first version of their reporting is ready to edit.
More integrations
Everything your agency needs

Automated Reports

White Label Dashboard

Client & Staff Access

Connect Your Data




