Why You Should Use an Instagram Report Template
Rather than spend the time to manually track account growth, ad spend vs. revenue and individual post performance, you can automatically run this custom report and have all the important data available whenever you need it. So, rather than waste your time creating a report from scratch, use this template to save time that you can put to better use.
Not only does it save you time, it also helps you save face with your clients. You’re sure to impress any client when you send a monthly report that both looks goods and contains all of the important information they need to ensure that their money is being put to good use with your agency.
Keep in mind that this data can also be displayed in an Instagram dashboard as well.
4 Things We've Included In Our Instagram Report
1. Monthly Summary
The monthly write-up section of the report is a free space you can use to give your client a high-level overview about everything that happened with their Instagram account over the past month. You can use this section to explain everything you did during the month to move your social media goals and strategy forward. You’ll want to discuss the goals you met or didn’t met here, as well as any deliverables you may have had assigned.
You should also use this section to talk about next month. What are your goals and strategies moving forward? If something didn’t go as you planned, explain to your client how you plan on fixing those problems in the next month. Set new goals here so you can start new strategy discussions with your client.
2. Instagram Insights
It can be hard for your clients to understand the intricate details of Instagram and social media in general, but the KPIs they do understand is followers, comments and likes. The Instagram Insights section of the report displays all of these data points in a single place. The best part about this section is that each of these numbers is displayed in individual, visual charts that are easy to read and understand. It’s a quick way for your client to see general trends happening with their followers.
You can use the Instagram Insights section to give your client a general idea of what’s going on with their account. Correlate the data in this section with other metrics like post performance and click-through rates to paint a broad picture of account performance for your client.
3. Instagram Feed
Most social media marketing contracts stipulate that you create and post a certain number of Instagram posts per month. For one, you can use this section to show your client that you’re meeting that agreement. It displays the number of posts you’ve made during the month, including details like the post title and description.
More importantly, however, are the post engagement details you’ll see here in this section. For each post made during the month, the report also displays the number of likes and comments your client’s followers have left.
Use this information to show your client what kinds of social media posts work best with current and potential followers on Instagram so you can both create new content ideas and strategies that maximize engagement and ROI. Again, it’s best to compare the data in this section to data in other sections of the report to create a comprehensive approach to the next month.
Also if you're providing services for other social media accounts, you can build a thorough social media report with AgencyAnalytics.
4. Instagram Ads
In-depth marketing data from Instagram is one area that many of your clients likely won’t fully understand, which is why the Instagram Ads portion of the template is so important. You can easily integrate ads on Instagram through Facebook Ads, and list ad performance metrics here. Things like click-through rates (CTR), impressions, clicks and goal completions are shown here, and you can take this opportunity to explain to your client what all these numbers mean.
Use this section to show your clients which ads are performing best and give them analysis as to why you think they’re doing so well so you can mirror that in future ads. Another great aspect to this part of the report is that you can use the key metrics found here in conjunction with everything else on the report to provide a more comprehensive explanation of overall Instagram performance and ROI.
Need more sections or custom metrics? No problem, AgencyAnalytics lets you easily drag and drop new sections to your Instagram report.