Instagram Report Template for Clear, Client-Ready Insights

Fully Customizable Instagram Report Templates

Automate Instagram reporting and eliminate the time-consuming task of manually compiling engagement, reach, and follower growth metrics. A fully customizable, white-labeled Instagram report template delivers professional, client-ready insights in minutes. Tailor reports to highlight top-performing content, track social media trends, and showcase the ROI of your Instagram strategy—all in a format that’s easy for clients to understand.

Reporting is integral to our business in terms of demonstrating the results from our work and delivering real ROI for our clients. Using AgencyAnalytics has streamlined our reporting process and improved the consistency and formatting of our reports.

Claire Daniels / CEO

5 Sections In Our Free, Customizable Instagram Report Template

1. Cover Page

Instagram is all about aesthetics, and your Instagram Report should be no different. Your Instagram Report should capture attention as effectively as the platform it analyzes. The Report Cover and Section Design Customization Feature allows you to customize the background color or to upload a custom image that syncs with your agency's brand aesthetics. Title and image widgets offer extra layers of personalization within the report content, enabling you to create a truly distinct report.

Once a design captures the essence of your agency's brand, save it as a template and make it a staple across all subsequent reports. This establishes a uniform look and feel, enhancing your agency's professional image.

The impact of a well-designed report extends beyond aesthetics. From beginning to end, it sets a high bar for the detailed insights and analytics inside. Not only does it prepare the client for a data-driven deep dive, but it also emphasizes your agency's dedication to quality and consistency.

2. Monthly Summary

The monthly summary section of your agency's social media reports is the place to give your client a high-level, brief overview about everything that happened with their Instagram business account over the past month. You can use this section to explain everything you did during the month to move their social media goals and marketing strategy forward. You’ll want to discuss the goals you did and didn’t reach here, as well as any deliverables your agency completed.

You should also use this section to talk about the upcoming month. What are your goals, KPIs, and strategies moving forward? If something didn’t go as you planned, explain to your client how you plan on fixing those problems in the next month. Set new goals here so you keep your strategy as transparent as possible with clients.

3. Instagram Insights

It can be hard for many clients to understand the intricate details of Instagram and social media marketing in general. KPIs your clients surely do understand are followers, comments and likes. The Instagram Insights section of the report displays all of these data points in a single place. The best part about this section is that each of the relevant metrics are displayed in individual, visual charts that are easy to read and understand. It’s a quick way for your clients to see general trends happening with their followers.

You can use the Instagram Insights report template section to give your client a general idea of what’s going on with their account. Correlate the data in this section with other metrics like post performance and click-through rates to provide an overall picture of account performance for your client.

The following outlines some of the important metrics agencies (and their clients) care about across most social media platforms, including Instagram:

Agencies leverage this data to optimize content strategies, enhance engagement, and ultimately grow their client's presence on the Instagram social media platform.

Want more granular audience insights? Include audience demographics such as location, age, or gender to fine tune your agency's marketing efforts!

4. Instagram Feed

Most social media marketing contracts stipulate that your agency will create a certain number of Instagram posts per month. For one, you can use this section of the Instagram analytics template to show your client that you’re meeting that service level agreement (SLA). It displays the number of Posts, Stories and Reels you’ve made during the month, including details like the post title and description.

More importantly, however, are the post engagement details you’ll see here in this section of the Instagram analytics report. For each post made during the month, the report also displays the number of likes and comments your client’s followers have left.

Use this information to show your client what kinds of social media posts work best with current and potential followers on Instagram so you can both create new content ideas and strategies that maximize engagement and ROI. Again, it’s best to compare the data in this section to data in other sections of the report to create a comprehensive approach to the next month.

For marketing agencies analyzing Instagram post metrics to optimize client campaigns, it's essential to focus on metrics that provide insights into audience engagement and content performance. Here are key metrics, their significance, and how they can be applied:

These metrics offer detailed insights into how well a client's content performs on Instagram, helping agencies tailor strategies to maximize engagement and achieve marketing objectives.

Also use the customizable social media report template to integrate your clients' other accounts if you're providing services for other social media platforms.

5. Instagram Ads

In-depth marketing data from Instagram is one area that many of your clients won’t fully understand, which is why the Instagram Ads portion of the template is so important. Marketing metrics like click-through rates (CTR), impressions, clicks and goal completions are shown here.

Use this section to show your clients which ads are performing best and give them analysis as to why you think they’re doing so well so you can mirror that in future ads. Another great aspect to this part of the report is to showcase the key metrics found here in conjunction with everything else on the report and provide a more comprehensive explanation of overall Instagram performance and ROI.

Monitoring specific metrics is vital for understanding ad performance and maximizing ROI. Below are key metrics to consider for optimization and client reporting:

These metrics provide agencies with essential data to refine advertising strategies, ensuring effective budget allocation and optimizing ad performance to enhance client campaigns on Instagram.

Need more sections or custom metrics? No problem. AgencyAnalytics social media reporting tool lets you easily drag and drop new sections to your Instagram analytics reports for a fully customized, white-label experience.

Streamlining Reporting with White Label Instagram Report Templates

Transform your Instagram reporting from bland spreadsheets to visually engaging presentations. The intuitive drag-and-drop editor lets you craft stunning weekly or monthly reports in minutes. Automated data pulls reduce client reporting time by up to 80%, eliminate manual copy-and-paste errors, and ensure your agency's insights are both accurate and impactful.

As your agency grows, the burden of collecting, organizing, and presenting each client's Instagram metrics and broader social media analytics can become overwhelming. Empower your team to focus on strategic analysis and optimization with a custom social media report template that combines data from Instagram with all of the other social channels your client uses.

Customizable templates automate data collection, delivering insights with clarity and visual appeal. Automate your agency's monthly Instagram analytics report and other key social channels to help your agency to scale confidently.

Automatically Track Performance Against Social Media Goals

Leverage automated goal tracking to deliver personalized reports that clearly demonstrate progress toward each client’s specific social media objectives.

Monitor the social media metrics that matter most to your clients, spotlight key successes, and use customizable widgets to present the data seamlessly in your automated social media marketing reports and dashboards.

Benchmark Performance Against Industry Averages

Stand out with clear, data-driven insights by using the Benchmarks feature in your custom Instagram report template. Available on select plans, this tool makes it easy to compare your agency’s results against industry standards, giving you a clear understanding of how your client's campaigns are performing in the real world.

Quickly generate industry-specific comparisons for key social media metrics, such as engagement rate and reach. By showing your agency's performance alongside the industry median based on 150,000 campaigns run by other marketing agencies, your reports move beyond raw data to provide meaningful context.

With Benchmarks, you deliver more than just numbers. You offer clients actionable insights into how their campaigns measure up and where adjustments can deliver the greatest impact.

Automate Your Agency's Instagram Reporting. Focus on What Matters.

Effortlessly generate polished, visually-appealing reports that showcase your agency's expertise–delivered directly to clients. Shift your focus from data compilation to uncovering trends, optimizing campaigns, and crafting the strategic recommendations that achieve your clients' goals and fuel your agency's growth.

I can confidently say that AgencyAnalytics has transformed the way we approach client reporting and analytics. From the moment we made the switch, we experienced a profound positive impact on our agency’s efficiency, client communication, and overall performance.

Jessica Crist / Production Manager