Free Instagram Report Templates for Agencies, Freelancers and Marketing Teams

An Instagram report template helps agencies organize and present their client’s Instagram performance and other social media analytics in a clear, actionable format. It turns raw data from your client’s Instagram business account into a monthly Instagram analytics report that highlights engagement rates, audience demographics, and content performance across social media platforms.

Important social media metrics include follower count, new followers, engagement rates, post performance, and ad spend. A complete Instagram insights report template should also include audience demographics, how many followers were gained over previous periods, and performance tracking across social media channels to provide a brief overview of your client’s current performance.

The report helps agencies access Instagram insights and track metrics like likes, comments, shares, and Instagram Stories views. By comparing current performance with past performance, agencies can identify trends, analyze social media posts, and optimize their client’s Instagram content strategy to improve audience engagement.

Yes. AgencyAnalytics automates Instagram reporting by pulling relevant data and engagement metrics from your client’s Instagram account into a professional social media report. Using a professional social media reporting tool removes the need to manually track metrics in Google Sheets, Google Data Studio, or other manual reporting tools, saving your marketing team hours of data collection and collation. Spend less time reporting and more time developing and executing your client's Instagram marketing strategy.

Using a free template like this one provides valuable insights without starting from scratch. It brings all relevant metrics into one report, making it easier to provide insights to social media managers and other stakeholders. Whether you’re reporting on follower growth rate or drawing insights from multiple platforms, this template helps agencies communicate the impact of their marketing efforts.

Agencies improve Instagram reporting by focusing on performance analysis and relevant metrics that align with the client’s marketing strategy. Combining Instagram performance data with insights from other social platforms, Google Analytics. Including a competitor analysis across most social media platforms provides a more complete picture. This helps agencies make data-driven decisions that improve social presence and support long-term goals.

Absolutely. With AgencyAnalytics, marketing agencies build fully customized Instagram reports using the drag-and-drop marketing report builder and apply white label branding to match their client’s style. You can design custom marketing dashboards that focus on automated client reporting for Instagram campaigns, social media posts, and performance across multiple platforms.

Whether you’re reporting on follower growth rate, post engagement, or audience demographics, customization makes it easy to present the specific metrics and data points your clients care about most.

Agencies often choose the social media analytics report template to review client social media performance. For SEO metrics, the monthly SEO report template is a top choice. Paid media teams prefer the PPC campaign report template for detailed ad spend and conversion data. Agencies wrap up campaign results with the digital marketing report and track site performance using the website analytics report template.