Facebook Ads Report Template

Streamline your reporting process with the only Facebook Ads report template built for marketing agencies. Build trust, improve client retention, and reclaim billable hours lost to manual Facebook Ads reporting.
Facebook Ads Report Template Example

Why You Should Use a Facebook Ads Report Template

Ditch the data dumps and deliver Facebook Ads reports that make clients cheer. A Facebook Ads reporting template transforms confusing numbers into clear insights and actionable strategies. Save time, impress clients, and drive the marketing results they crave.

This customizable report template showcases the metrics that matter, highlighting your agency's expertise and giving your marketing team the time back to optimize campaigns for maximum impact. Automatically update key metrics from Facebook Ads Manager and never waste another minute on manual client reporting.

Want to display your Facebook Ads in a real-time dashboard instead of using Ads Manager? Try out the Facebook Ads dashboard template.

Create Professional Facebook Ads Reports in Minutes

Start Your Free Trial Today!

As a marketing agency, your time is best spent crafting and optimizing stellar campaigns for your clients, not getting lost in the weeds of deciphering Facebook Ads Manager dashboard data and then manually compiling all of those key performance metrics in Google sheets or Google Data Studio.

Automatically track and report on key Facebook Ads data, including campaign, ad set, ads, and demographics data in an easy-to-understand, white labeled report template that is designed to impress. 

With this comprehensive report template, effortlessly break down important Facebook Ads metrics by campaign, ad set, and individual ads. This feature provides both top-level overviews and detailed insights into your clients’ Facebook ad campaigns. Whether you want to see the overall reach of your campaigns or drill down into advanced analytics, like the performance of specific ads, this reporting tool has you covered. 

It's time to transform the way you handle client reporting. Start creating professional Facebook Ads performance report in minutes today, and experience the difference for yourself.

9 Things To Include In Your Facebook Ads Report

1. Cover Page

The Facebook Ads report cover page sets the foundation for presenting your agency's insights and data analysis. Customization options, including background colors and your agency's logo, help you create bespoke reports that align with your agency's branding and set a professional tone for the report. Title and image widgets add another layer of customization, allowing for a well-rounded and cohesive presentation.

Custom design your Facebook Ads Report cover, section pages, and more!

The ability to save customized templates ensures a consistent, professional approach in all subsequent reports, creating a recognizable reporting style that’s unique to your agency.

The quality of your report cover and pages directly impacts client perceptions and expectations. It does more than house the data; it adds a layer of professionalism and thoughtfulness that can affect client relations. A sophisticated cover serves as a precursor to the quality of analytics and insights that follow, and thoughtfully designed pages elevate the entire client experience.

2. Monthly Write-up

Before diving deep into the details of your clients’ Facebook advertising campaigns, it's best practice to provide a summary of everything that went well during the month regarding the client’s Facebook Ads performance and what needs improving.

Use the monthly write-up section of the performance report template to provide an overview of your wins and losses from their Facebook Ads accounts, as well as your team's marketing plan going forward.

Facebook Ads Report Template Monthly Summary

If anything significant happened with the campaigns during the last month, explain it here in plain English so your clients are up-to-date on all major changes. As you get further into the template for Facebook Ads, use the sections below to dive into more detail.

3. Total Ad Spend

Any PPC agency owner or marketer knows that one of the most essential aspects of a client report is the total money spent on the campaign. While you and your clients have likely already discussed the total budget of the ads campaign, it’s incredibly helpful to keep track of the total Facebook ad spend and compare it to the overall budget month over month.

Facebook Ads Spend Data Example

This metric is particularly important to keep track of each month, especially as it relates to other KPIs on the report. When you show how much money you’re spending and how that number relates to other campaign performance KPIs, your clients see what kind of return on investment (ROI) they can expect from the campaign.

4. Conversions

Typically, the best Facebook ads convert. So, the conversion rate of a Facebook Ads campaign is a crucial metric to measure. The higher number of conversions, the better the campaign is performing. In our Facebook Ads template, conversions are displayed next to your total spend. This way, you present the direct correlation between how much you spend and how many conversions you get. Typically, this is a great way to show your clients that spending more money on a campaign often increases the total ROI of the campaign.

Facebook Ads Conversion Data Example

Spend More Time on Strategy, Less Time on Client Reporting

Try AgencyAnalytics FREE for 14 Days!

5. Clicks

Clicks is another metric that is easy for your clients to understand, especially since it gives them a simple insight into the surface-level success of their Facebook Ads campaigns. More people clicking on your Facebook Ads means that a client’s offer or product is enticing enough to attract potential customers.

Facebook Ads Clicks Data Example

On a deeper level, you can use this section to add your thoughts about how the number of clicks relates to the other ad metrics on this customizable Facebook Ads report. For example, if you’re having a high number of clicks on a Facebook ads, but a low number of conversions, you might explain to a client that the disconnect is happening on their website’s landing page or Facebook page. Having this data on hand allows you to collaborate with your clients to create a new strategy moving forward.

6. Campaign Data

Highlight the top-level performance of Facebook Ads campaigns to deliver clear, concise communications and transform Facebook Ads data into actionable insights. High-level performance metrics, such as total ads spend, impressions, click-through rates, and conversions give a snapshot of campaign effectiveness.

Facebook Ads Campaign Report Template Example

Demonstrate your agency’s commitment to achieving the best outcomes for clients, and put a spotlight on successful ad campaigns that reinforce your agency’s contribution to their bottom line.

7. Ad Set Performance

Delving into Facebook ad set level data uncovers insights that empower marketing teams to refine strategies with pinpoint accuracy, leading to improved campaign outcomes and heightened client satisfaction.

Facebook Ad Sets Report Template Example

These detailed reports serve as a powerful tool for client communications. They deliver evidence of the agency's expertise and diligence in managing the client's marketing campaigns, reinforcing trust and solidifying the agency-client relationship.

8. Ads Metrics

An effective Facebook Ads marketing campaign often involves your agency running multiple different ads simultaneously. The Ads section of the Facebook Advertising report template displays a list of all the ad sets you’re running concurrently, along with important performance metrics like the number of clicks on each ad, the total number of impressions, the average cost per click (CPC) and the click-through rate (CTR).

Facebook Ads Report Template - Ads Section

Use this section of your Facebook Ads report to show your clients which Facebook ad is performing the best for you to emulate those successful ads in the future. Add your thoughts about what makes those ads so successful, such as more enticing offers or a better targeted demographic. As you analyze these finer details month by month, you can work with your client to make adjustments for better outcomes. If you want to include other ads, you can build one with our PPC report template. This helps you connect another data source, such as TikTok ads or Instagram ads, to dig deeper into related marketing KPIs.

Check out our dedicated Instagram report template or create a larger digital marketing dashboard that updates clients on their progress in real-time.

9. Demographics

The demographics data in Facebook Ads–focusing on gender, location, and age–is a goldmine of information, integral to optimizing campaign performance. This data provides a lens into the audience's characteristics, giving an agency the tools to tailor their strategies more effectively and drive superior results.

Facebook Ads Report Template Demographics Example

This additional layer of information paints a comprehensive picture of campaign outcomes, demonstrating the reach and impact of your agency’s social media marketing efforts.

The Takeaway

For marketing agencies, well-crafted Facebook Ads report templates serve as an important tool to communicate results effectively with their clients. By integrating key data sources, such as Meta ads, Google Analytics, and other ad accounts from various social media platforms, these report templates offer a unified view of a client's overarching marketing analytics. This integration is crucial as it goes beyond the confines of Facebook Ads, encompassing a complete picture of your agency's marketing efforts.

Marketing report templates are adept at consolidating information from diverse channels into a singular, cohesive report. Agencies enhance the clarity and comprehensiveness of the raw data presented by highlighting key performance indicators. This reveals the impact of their strategies across different digital platforms, ensuring a thorough understanding of campaign effectiveness.

Agencies aim to go beyond a summary of ad performance in their monthly reports. This is their opportunity to dig deeper and present a holistic view of their marketing endeavours to clients, fostering transparency and trust. This comprehensive approach ensures that clients are aware of the performance of individual campaigns and also understand their cumulative effect on broader marketing objectives.

If you were looking for free Looker Studio templates (formerly Google Data Studio) or trying to figure out how to build a report with the native Facebook Ads reporting tool and Google Sheets, try AgencyAnalytics reporting solution to help visualize your data, enabling dynamic and interactive reporting for your clients.

Build Dashboards & Reports Your Own Way

Need more sections or custom metrics? No problem, AgencyAnalytics PPC reporting tool lets you easily drag and drop new sections to your Facebook Ads report. Get started and build your white label social media reports today.

Our client reporting process is much more streamlined since using AgencyAnalytics. It has allowed us to reinvest in hands-on client work and proactive communication rather than compiling data to send in an email.

Garrett Kite
Garrett Kite / President
Kite Media

Easily Report on All Your Client’s Facebook Ads Metrics

Start Your Free 14-day Trial

Powerful Facebook Ads Reporting Software Built for Agencies


Automated Client Reporting

Join the 6,500+ marketing agencies who've ditched time-consuming manual reports. Gather stunning, data-driven insights to clients in minutes with a streamlined client reporting platform. Drag-and-drop report building and dozens of pre-made templates free you to focus on what matters: scaling your agency.

An Example of the Facebook Ads Automated Report Scheduling Options

All Your Clients’ Data Under One Roof

Consolidate all your clients' marketing channels into a single, user-friendly reporting platform. Say goodbye to juggling multiple tabs and managing countless passwords. With our streamlined platform, you have effortless access to data from SEO, Email, Call Tracking, and various ad platforms such as Google Ads, LinkedIn Ads, Instagram, and many more!

Example of Available Marketing Integrations

Create The Client & Staff User Accounts You Need

A reporting platform that scales with your agency means unlimited client accounts without extra fees. Choose the plan that is right for your growing agency and provide as many logins as you need to get the work done.

Screenshot of AgencyAnalytic's user management tools

White Labeled Facebook Ads Reporting

Upload your agency logo, use your brand's color palette, and more to make sure your reports look like they were built in-house. Provide your clients with the high-quality reporting they've come to expect from your agency while saving precious billable hours previously spent on manual reporting.

white labelled google sheets reports and dashboards
Streamlined Reporting, Effortless Insight

Report Smarter. Not Harder.

Forget the hassle of navigating through complex spreadsheets and the tedium of manual data entry. An automated client reporting platform brings your client's essential marketing data into a clear, visually appealing format.

Streamline your reporting process and reclaim valuable time to concentrate on your agency's core strengths. This is more than efficiency; it's about using your agency's resources to create meaningful impact, not spreadsheets.

Smarter Client Reporting Platform

The drag-and-drop interface is absolutely brilliant. Having all of our resources in one place combined with a swift report-building tool has cut the time it takes to build custom dashboards and reports in half!

Emily Ginn
Emily Ginn
Find8 Digital

Get Started for Free

Try AgencyAnalytics risk-free for 14 days. No credit card required.
AgencyAnalytics Dashboard Preview

Check out the Customizable Facebook Ads Report Template