Facebook Ads Report Template

Why You Should Use a Facebook Ads Report Template

As a marketing agency, your time is best spent crafting and optimizing stellar Facebook campaigns for your clients, not getting lost in the weeds of deciphering Facebook Ads Manager dashboard data and then manually compiling all of those key performance metrics in Google Sheets or Google Data Studio.

Automatically track and report on key Facebook Ads data, including campaign, ad set, ads, and demographics data in an easy-to-understand, white labeled report template that is designed to impress.

By using a custom Facebook Ads report, you access advanced analytics and actionable insights through building reports on top of exported data from Facebook Ads.

Want to display your Facebook Ads in a real-time dashboard instead of using Ads Manager? Try out the Facebook Ads dashboard template.

With this comprehensive report template, effortlessly break down important Facebook Ads metrics by campaign, ad set, and individual ads. This feature provides both top-level overviews and detailed insights into your clients’ Facebook ad campaigns. Whether you want to see the overall reach of your campaigns or drill down into advanced analytics, like the performance of specific ads, this reporting tool has you covered.

Utilizing Facebook ad report templates streamlines campaign assessment, drives insightful data interpretation, and optimizes return on investment.

Manage more than Facebook Ads for a client? Go beyond a basic Facebook Ad report template and easily create a comprehensive campaign performance dashboard that includes data from multiple ad platforms like Facebook Ads, Google Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, and TikTok Ads. Automatically update key metrics from Facebook Ads Manager for self-updating reports and easily track top metrics such as Clicks, Impressions, Cost Per Click, and Click-Through Rate to make client reporting a breeze!

It’s time to transform the way you handle client reporting. Start creating professional Facebook Ads performance reports in minutes today, and experience the difference for yourself.

9 Things To Include In Your Facebook Ads Report Template

A well-built Facebook ads report template is all about making your clients’ data clear and actionable. Using a drag-and-drop interface, show off all the metrics that matter—from high-level Facebook Insights to specific metrics related to campaign success. This way, clients get a complete view of their paid ads performance without feeling overwhelmed.

To get you started, here are the top sections to include in a Facebook Ads report that will wow clients!

1. Cover Page

The Facebook Ads report cover page sets the foundation for presenting your agency’s insights and data analysis. Customization options, including background colors and your agency’s logo, help you create bespoke reports that align with your agency’s branding and set a professional tone for the report. Title and image widgets add another layer of customization, allowing for a well-rounded and cohesive presentation.

The ability to save a customized Facebook Ads reporting template ensures a consistent, professional approach in all subsequent reports, creating a recognizable reporting style that’s unique to your agency.

The quality of your report cover and pages directly impacts client perceptions and expectations. It does more than house the data; it adds a layer of professionalism and thoughtfulness that can affect client relations. A sophisticated cover serves as a precursor to the quality of analytics and insights that follow, and thoughtfully designed pages elevate the entire client experience.

2. Monthly Write-up

Before diving deep into the details of your clients’ Facebook advertising campaigns, it's best practice to provide a summary of everything that went well during the month regarding the client’s Facebook Ads performance and what needs improving.

Use the monthly write-up section of the performance report template to provide an overview of your wins and losses from their Facebook Ads accounts, as well as your team's marketing plan going forward.

If anything significant happened with the campaigns during the last month, explain it here in plain English so your clients are up-to-date on all major changes. As you get further into the Facebook Ads report template, use the sections below to dive into more detail.

3. Total Ad Spend

Any PPC agency owner or marketer knows that one of the most essential aspects of a client report is the total money spent on the campaign. While you and your clients have likely already discussed the total budget of the ads campaign, it’s incredibly helpful to keep track of the total Facebook ad spend and compare it to the overall budget month over month.

This metric is particularly important to keep track of each month, especially as it relates to other KPIs on the report. When you show how much money you’re spending and how that number relates to other campaign performance KPIs, your clients see what kind of return on investment (ROI) they can expect from the campaign.

4. Conversions

Typically, the best Facebook ads convert. So, the conversion rate of a Facebook Ads campaign is a crucial metric to measure. The higher number of conversions, the better the campaign is performing. In the Facebook Ads report template, conversions are displayed next to your total spend. This way, you present the direct correlation between how much you spend and how many conversions you get. Typically, this is a great way to show your clients that spending more money on a campaign often increases the total ROI of the campaign.

5. Clicks

Clicks is another metric that is easy for your clients to understand, especially since it gives them a simple insight into the surface-level success of their Facebook Ads campaigns. More people clicking on your Facebook Ads means that a client’s offer or product is enticing enough to attract potential customers.

On a deeper level, you can use this section to add your thoughts about how the number of clicks relates to the other ad metrics on this customizable Facebook Ads report. For example, if you’re having a high number of clicks on a Facebook ads, but a low number of conversions, you might explain to a client that the disconnect is happening on their website’s landing page or Facebook page. Having this data on hand allows you to collaborate with your clients to create a new strategy moving forward.

6. Campaign Data

Highlight the top-level performance of Facebook Ads campaigns to deliver clear, concise communications and transform Facebook Ads data into actionable insights. High-level performance metrics, such as total ads spend, impressions, click-through rates, and conversions give a snapshot of campaign effectiveness.

Demonstrate your agency’s commitment to achieving the best outcomes for clients, and put a spotlight on successful ad campaigns that reinforce your agency’s contribution to their bottom line.

7. Ad Set Performance

Delving into Facebook ad set level data uncovers insights that empower marketing teams to refine strategies with pinpoint accuracy, leading to improved campaign outcomes and heightened client satisfaction.

These detailed reports serve as a powerful tool for client communications. They deliver evidence of the agency's expertise and diligence in managing the client's marketing campaigns, reinforcing trust and solidifying the agency-client relationship.

8. Ads Metrics

The Ads section of the Facebook Advertising report template displays a list of all the ad sets you’re running concurrently, along with important performance metrics like the number of clicks on each ad, the total number of impressions, the average cost per click (CPC) and the click-through rate (CTR).

An effective Facebook Ads campaign involves running multiple different ads simultaneously. Using a Facebook ads reporting template at your agency helps you create reports using different design layouts and offer options for data-driven insights.

Use this section of your Facebook Ads report to show your clients which Facebook ad is performing the best for you to emulate those successful ads in the future. Add your thoughts about what makes those ads so successful, such as more enticing offers or a better targeted demographic. As you analyze these finer details month by month, you can work with your client to make adjustments for better outcomes. If you want to include other ads, you can build one with our PPC report template. This helps you connect another data source, such as TikTok ads or Instagram ads, to dig deeper into related marketing KPIs.

Check out our dedicated Instagram report template or create a larger digital marketing dashboard that updates clients on their progress in real-time.

9. Demographics Data

The demographics data in Facebook Ads template–focusing on gender, location, and age–is a goldmine of information, integral to optimizing campaign performance. This data provides a lens into the audience's characteristics, giving an agency the tools to tailor their strategies more effectively and drive superior results.

This additional layer of information paints a comprehensive picture of campaign outcomes, demonstrating the reach and impact of your agency’s social media marketing efforts.

The Takeaway

For marketing agencies, well-crafted Facebook Ads report templates serve as an important tool to track campaign performance and effectively communicate results. By integrating key data sources, such as Meta ads, Google Analytics, and other ad accounts from various social media platforms, these report templates offer a unified view of a client’s overarching marketing analytics. This integration is crucial as it goes beyond the confines of Facebook Ads, encompassing a complete picture of your agency’s marketing efforts.

Marketing report templates are adept at consolidating information from diverse channels into a singular, cohesive report. Agencies enhance the clarity and comprehensiveness of the raw data presented by highlighting key performance indicators. This reveals the impact of their strategies across different digital platforms, ensuring a thorough understanding of campaign effectiveness.

Agencies aim to go beyond a summary of ad performance in their monthly reports. This is their opportunity to dig deeper and present a holistic view of their marketing efforts to clients, fostering transparency and trust. This comprehensive approach ensures that clients are aware of the performance of individual campaigns and also understand their cumulative effect on broader marketing objectives.

If you were looking for free Looker Studio templates (formerly Google Data Studio) or trying to figure out how to build a report with the native Facebook Ads reporting tool and Google Sheets, you could be wasting a lot of precious time.

Try AgencyAnalytics as your reporting solution to help visualize your data, enabling dynamic and interactive reporting for your clients.

Need more sections or custom metrics? No problem, AgencyAnalytics PPC reporting tool lets you easily drag and drop new sections to your Facebook Ads report. Get started and build your white label social media reports today.

Our client reporting process is much more streamlined since using AgencyAnalytics. It has allowed us to reinvest in hands-on client work and proactive communication rather than compiling data to send in an email.

Garrett Kite / President