Why You Should Use a Facebook Report Template
Building one report manually can be a pain. If you're managing dozens of clients and their Facebook pages, it can be an overwhelming task to report on all the key metrics for each campaign. That's why you need a template.
You need a customizable report that gathers all the relevant KPIs from your client’s Facebook page and compiles them into a single document. Then you can then include your own analysis to create the perfect report in minutes. You save yourself tons of time by not having to sort manually through each Facebook page and pulling important data from them.
We also have a Facebook dashboard template available if you'd rather display your data in real-time.
5 Things Included in Our Facebook Report
1. Monthly Summary
This section is where you give your clients the big picture analysis of what happened this month with their Facebook campaign. In this section, include things like a succinct explanation of what you did during the month, what goals you targeted and met and what places where you see opportunities for improvement.
You can also use the monthly write-up section of your custom report to describe what your Facebook strategy is moving forward in the coming months. What new goals are you going to target? What new strategies are you going to implement and why? This is also a great place to upsell new services like Facebook Ads.
The Facebook posts section of your report template displays each one of the Facebook posts you made during the month in consecutive order. It allows you to give your client a quick look into how many social media posts you made during the month to show you’re following the terms of your agreement.
You’ll also see what kind of engagement each post created with your client’s followers. The report displays post reach, the number of likes each post got, how many times the posts were shared, how many people clicked on each post and how many reactions or comments each post got.
This gives you the opportunity to show your client what kinds of posts work so you can tell them you’re planning on pursuing more posts of a similar nature.
3. Page Likes
The number of likes your client’s Facebook page is a direct indication of your client’s reach and influence on Facebook. This number measured over time can also indicate how much the brand is growing. Tracking page likes gives you a good idea of the successfulness of your Facebook ad campaigns or the attractiveness of your offers.
Another portion of this section on the report is the ability to display the general demographics of the people who have liked your client’s page, including their location. This helps you demonstrate to your client that you’re reaching their desired target demographic.
Engagement is made up of a combination of the number of likes, comments, shares and other items like checking in to your client’s location or tagging the page. This KPI is one of the easiest to show to your clients because it’s easy to understand that more engagement is better for the brand. You want to target a mixture of all kinds of engagement for maximum results.
The engagement section of the Facebook report template displays the data in both a line and pie chart to make it more visually engaging for your clients. You can also break the engagement rate down by general demographics, just like the page likes section, so you can see what kind of customers are interacting most with your client’s brand.
If you also run other social media accounts like Twitter or Instagram for clients, you can display engagement for them in a full social media report template.
The reach section displays the number of unique people your Facebook content has reached throughout the month. Reach calculates people who have seen a single post, the entire page or one of your Facebook ads. Your client will likely want to see how much their reach is increasing since that indicates how many more potential leads they have in the pipeline.
The report displays both organic and paid reach for your clients. Depending on your overall strategy, both of these numbers can mean different things. If you’re focusing heavily on effective ad campaigns, then a higher paid reach number means your ads are doing well. Again, the report also breaks this KPI down by general demographics so your clients get deeper insights into their audience and potential customer base.
Need more sections or custom metrics? No problem, AgencyAnalytics lets you easily drag and drop new sections to your Facebook report.