Molly Lopez,
Founder & CEO of Sparo Marketing

Determined to make digital marketing accessible to deserving clients, Lopez needed a way to communicate with her clients every month and showcase the value her agency was bringing. 

In the past, her team utilized Google Data Studio and Supermetrics. However, she found that the high cost and low level of customer support made them difficult to justify.

Any time a widget would break or her team had difficulty navigating a new platform update, they received little to no client support.

Left feeling stressed and scrambling to fix broken client reports and marketing dashboards, they began searching for a different solution.

By seamlessly integrating each marketing platform their clients are on, Sparo generates easy-to-understand dashboards and client reports. 

Lopez and her team simply connect a client’s platform (such as Facebook Ads, Instagram, or Google Ads) to view all that client’s marketing information in one place. From there, they can easily monitor, analyze, and make any adjustments in their client's best interest. 

The time savings give them more time for analysis of their current strategies in place as well as testing and incorporating new platforms that help them, and their clients, stay ahead of the curve.

Since implementing AgencyAnalytics to communicate with their clients more efficiently, Lopez has noticed clients have a better grasp on the metrics that affect their business's bottom line. 

Lopez recommends creating a master report that lays out specific metrics that your client wants to see for each campaign. This way, your agency’s reporting is uniform across clients, and it saves you time compared to starting from zero each time. 

Her team seamlessly updates monthly client reports, and if they ever run into any issues, they know they can rely on customer support to help them through any challenges.