IntegrationsLinkedIn Ads

LinkedIn Ads Reporting Tool

Amplify your clients’ LinkedIn ad campaigns with the LinkedIn Ads reporting tool. Provide ad performance analysis, refine strategies, and drive success within their target audience.

A screenshot of the LinkedIn Ads integration on AgencyAnalytics

Bring LinkedIn Ads data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

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PPC Metrics

Track CPC, ad impressions, clicks, and more in a holistic marketing dashboard

Monitor Conversions

Conversions are king! Highlight your agency's deep impact on your clients' bottom line

Audience Insights

Analyze industry, job position, and location of your target audience

Analyze Performance

Compare performance across multiple PPC networks in a single, intuitive report

CTR, Clicks, Impressions... Every metric that matters

Easily Monitor Campaign Performance

Manage multiple clients across a variety of platforms? Staying up-to-speed with all as a campaign manager can be a struggle! Make it easy to monitor campaign performance for every client with a single, powerful client reporting platform.

Identify and track performance metrics and reduce the number of times your agency has to log in and out of client platforms to gather campaign metrics.

Explore the Professional PPC Report Template

Explore the Professional PPC Report Template

Metrics Explorer

Explore All Available LinkedIn Ads Metrics

See all the metrics you can easily add to your client reports and marketing dashboards

Action Clicks
Ad Unit Clicks
Clicks
Contact Info Shares
Conversion Rate
Conversion Value
Conversions
Cost
Cost Per Conversion
Cost Per Lead
CPC
CPM
CTR
Date
Engagement Rate
Follows
Impressions
Lead Form Completion Rate
Lead Form Opens
Leads
Likes
Open Rate
Opens
Sends
Shares
Total Engagements
Video Complete Views
Video Midpoint
Video Views
Viral Lead Form Opens
Viral Leads

LinkedIn Campaign Performance Reporting Made Easy

Intuitive Bottom Line Analysis

Create a dashboard that lets clients graphically visualize their LinkedIn Ads bottom line using the metrics they care about most: Cost, conversions, conversion rates, and ad budget.

Understanding campaign performance and allocating resources effectively is central to optimizing a client's ad budget. Report on campaign groups to give big-picture summaries, or dive deep into each campaign group or ad creative to provide granular insights.

Gain Deeper Insights into your clients' Ad Audience

Analyze Audience Demographics

Targeting the right customer with a well-optimized ad strategy is the key to a successful campaign. Analyze campaign performance by industry, job role, country, and company size for deeper insights on your target audience.

Utilize demographic insights to optimize advertising campaigns on LinkedIn and use the insights to improve targeted advertising based on the analysis.

Real-Time LinkedIn Ads Dashboards

Custom Dashboards That Increase Client Confidence

Give clients round-the-clock visibility into their LinkedIn campaigns with live dashboards. Monitor engagement metrics and overall ad campaign performance on demand.

Whether it’s tracking the performance of video ads, the results of lead gen forms, or the reach within a LinkedIn audience network–clients and staff have instant access to the data that matters. With a live LinkedIn dashboard, your agency delivers transparency and keeps clients informed, confident, and engaged.

Show Clients Their Post-Markup PPC Cost

Add PPC Markup to Client Reports

If you charge PPC clients a percentage of spend, best practice is to include that markup percentage in any cost/spend metrics that you report to clients. Analyzing how ads perform is key for evaluating the effectiveness of advertising campaigns, but the total cost (including your agency's markup) is what will impact their bottom line.

Easily add either a single margin % account wide, or to configure a custom margin for each individual customer.

Effortless Client Reporting

LinkedIn Ads Reporting, Simplified

Managing LinkedIn Ads campaigns is challenging enough without adding complicated reporting to the mix. With AgencyAnalytics, generating clear, insightful LinkedIn Ads reports is as easy as a few clicks.

Automatically pull in campaign data, customize the layout to match your client’s needs, and present metrics that matter—all in one streamlined platform. Save time on every report while keeping your clients fully informed and confident in their campaign’s performance.

Adam Asher

Ten Thousand Pots

AgencyAnalyticshelpswithreportingthatscalestoanysize.It’ssimpleandeasytoaddkeywordsandtrackprogress,compareanalyticstopreviousperiods,andintegrateemail,social,PPC,andGoogleAnalyticsintooneplatform.

Seamlessly apply your agency's logo, colors, and branding across all reporting tools. The platform’s flexibility lets you create dashboards and custom marketing reports that consistently reflect your brand’s identity in every detail.

Tailor the design of client-facing materials to deliver a cohesive, professional experience, positioning the platform as an extension of your agency. With AgencyAnalytics, your reports do more than present data—they reinforce your brand and elevate the client experience at every touchpoint.

See White Label Options

Highlight your clients’ success within a professionally branded platform.

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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Engage clients with visually stunning charts and graphs, crafted by UX experts to spotlight key metrics in your LinkedIn ad campaigns. Elevate your reports with eye-catching, reliable displays of up-to-date LinkedIn KPIs, like average spend, to clearly demonstrate the value your agency delivers.

Preview the Drag and Drop Editor

LinkedIn dashboard graph showing Total Impressions & Clicks

Ben Spray, Managing Director

We Are Marketable

AgencyAnalyticsallowsustomakedata-informeddecisionsquickly.Clientsalsohaveaccesstoanall-in-onemarketingdashboardtoseehoweachchannelperforms.ThisallowsustoworktogetherandoptimizecampaignstogetclientsthebestROI.

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FAQs About LinkedIn Ads Reporting for Marketing Agencies

B2B ad performance deserves clarity—not complexity. These FAQs help agencies pinpoint campaign ROI, sharpen audience strategy, deliver branded reporting, and scale across accounts.

Monitor metrics that tie ad spend to lead generation and professional reach. Core metrics include Impressions, Clicks, CTR, Cost, Conversions, Conversion Rate, Cost Per Conversion, plus audience-level insights—job position, industry, and company size. These key LinkedIn ads analytics are easily surfaced in a live LinkedIn Ads dashboard or professional client report.

Launch with a LinkedIn Ads dashboard template or build a bespoke layout using drag‑and‑drop widgets. Rearrange metrics like Conversions, Cost Per Conversion, Impressions, CTR, and key demographic breakdowns (industry, job function) to focus on the most important data. Include annotated analysis to explain campaign adjustments or targeting shifts, so your reporting tells a clear B2B performance story.

Yes. Agencies schedule report delivery—daily, weekly, or monthly—so clients receive fresh LinkedIn performance data without manual effort. Data syncs automatically, ensuring metrics like Conversions and CTR stay current and reflect the latest campaign success.

Apply agency branding—logo, colors, and custom domain—to live dashboards, client portals, and periodic reporting. Whether clients view a live dashboard link or receive a scheduled report, the entire experience reinforces the agency brand—not the underlying reporting tool.

Agencies scale reporting through two approaches: maintaining individual client dashboards focused on their campaign KPIs, and building roll‑up dashboards that spotlight core metrics—such as Total Spend, Conversions, and CTR—across the client portfolio. This enables strategic oversight without sacrificing account-level detail.

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