LinkedIn Ads Dashboard

What Is a LinkedIn Ads Dashboard?

A LinkedIn Ads dashboard is a reporting tool that helps agencies track and display key advertising metrics from client campaigns. Easily access visual insights for KPIs like conversion rate, cost per click, and leads–all in a single interface.

Because data retrieval is automated, your agency doesn’t have to worry about manually collating numbers or creating clunky spreadsheets. Instead, it’s a time-efficient way to optimize the reporting process and share valuable insights that matter. 

It’s more than a data-tracking system, too. With the white-label feature, infuse your agency’s custom brand colors and logo for that extra touch of personalization. This way, clients recognize your business at every touchpoint. 

Why Your Agency Needs a LinkedIn Ads Analytics Dashboard

Clients want clarity, not complexity. 

With a LinkedIn Ads dashboard, easily add customization that matches each client’s specific priorities. That way, they’re presented with the insights that matter most. Rearrange widgets, add dynamic goals, and even try different visualizations–whatever your agency prefers.

Beyond client campaigns, this real-time dashboard ensures your staff is equipped to monitor trends and look out for any anomalies. That way, they’re equipped to identify patterns, uncover potential issues, and optimize ad campaigns for optimal results.

To sum things up, this tool does more than collect data–it tells a story of LinkedIn Ads performance. When key metrics are aligned with client expectations, it reiterates your agency’s role as a strategic partner. The result? A solidified value proposition, enhanced efficiency, and stronger relationships.

8 Sections To Include in a LinkedIn Ads Dashboard

When building a LinkedIn Ads dashboard, it’s important to focus on the performance metrics that matter most to your clients. 

Let’s take a look at an overview of essential sections to include, that will keep clients informed and confident in your strategy. Another bonus: With AgencyAnalytics, present these insights at the campaign group and ad set levels. Get as high-level or granular as you need! 

1. Impressions

Impressions refer to the number of times an ad is displayed on a user's screen (regardless of whether it’s clicked or not). This metric indicates how often your client’s ads are visible to their targeted LinkedIn audience network.

Higher ad impressions indicate that the ads are being shown to more people, which increases brand awareness. 

To address a low number of impressions, consider expanding the target criteria, adjusting bid strategies, or refining ad creatives. Monitor how ads perform over time, making adjustments as needed.

2. Clicks

Clicks represent the number of times users interact with your client’s ad by clicking on it. Whether it's a call-to-action button or a link, it shows intentional engagement and piqued interest. 

Reporting on clicks provides clearer insight into what content draws attention. If your client’s campaign has a low number of clicks, improvements may be required (e.g., more compelling ad copy or choosing an alternative ad placement).

3. Leads

Leads represent potential customers who have expressed interest in your client's offerings. They typically provide their contact information through a form or another action (e.g., direct messaging).

Capturing leads is the first step toward converting interested prospects into paying customers. Therefore, it’s a critical metric for LinkedIn B2B campaigns.

Leads indicate real, actionable interest from potential customers. This offers clear proof that your agency’s strategies are generating engagement and tangible business opportunities. 

Simplify the conversion process by automatically populating lead gen forms with users’ LinkedIn profile information. Also, use LinkedIn’s retargeting features to re-engage individuals who have previously interacted with your client’s ads but didn’t convert.

4. Conversion Rate

Conversion rate measures the percentage of users who clicked on your client’s ad and completed a desired action (e.g., downloading a resource). It gives a clear indicator of how effectively their ad is turning interest into measurable outcomes.

This metric helps agencies quantify how well ad campaigns are driving tangible results. A strong rate shows that a significant number of prospects are turning into actual customers. 

On the other hand, a low conversion rate could mean that there are inefficiencies or disconnects within their LinkedIn campaign. This might be due to misaligned targeting, friction in the user experience (e.g., slow landing pages) or unclear calls to action.

5. Cost

Cost refers to the total amount your client spends on a LinkedIn ad campaign. It includes every dollar invested to engage their target audience, covering everything from impressions to clicks and conversions. 

Use this metric to evaluate campaign ROI and maximize ad outcomes without overspending. Reporting on cost also ensures transparency, building trust while keeping a client’s ad budget in check.

6. Cost Per Click (CPC)

Cost per click (CPC) is the amount your client spends for each individual click on a LinkedIn ad. It directly measures the cost of engagement, calculating how much is paid for every user interaction that drives traffic or action. 

By tracking CPC, agencies quickly identify whether clients are getting enough value for their ad spend. 

A low CPC suggests the campaign is driving engagement without overspending, which is an ideal scenario. To address a high CPC, focus on adjustments like better ad relevance, improved targeting, or revised bidding strategies. 

7. Engagement Rate

Engagement rate measures the percentage of users who interacted with your client’s LinkedIn ad in any way (e.g., through clicks, likes, shares, or comments). It provides a broader view of how well the ad is resonating with the audience, measuring overall interaction levels.

By analyzing engagement metrics, agencies determine whether ad content is driving meaningful interactions. If not, consider interactive elements (e.g., polls), engaging formats (e.g., video ads) or more relevant content.

8. Demographic Data

A demographic breakdown analyzes your client’s audience based on key characteristics like job function, seniority level, and country. This shows who’s engaging with their ads, creating an opportunity for refined targeting. 

Track demographic insights to ensure your client’s ads are reaching the right audience. It may also uncover additional market segments, which could mean new targeting opportunities.

9. Goal Tracking 

Clients want to understand whether they’re on track for hitting targets.

Bring their data to life by incorporating goal tracking, which is a dynamic way to share real-time progress in a visual way. Highlighting this information helps agencies to identify what’s working and what needs improvement. It also helps clients to create more accurate projections, approve any needed adjustments (e.g., increasing advertising spend), and plan ahead.

Setting clear KPI goals is essential for meeting client expectations. Here are some best practices to keep in mind:

• Ensure KPIs directly reflect client business objectives and desired outcomes.

• Keep data sources and measurement methods consistent across campaigns.

• Regularly review and adjust KPIs to adapt to evolving client needs.

Streamline Reporting With LinkedIn Ads Dashboards. Focus on What Matters. 

Billable time is a precious commodity. No need to use it for manual data collection–use a LinkedIn Ads dashboard to do the work for you. 

This powerful tool consolidates data in a central, visual hub, making it easy to analyze overall performance and monitor real-time patterns. Need to shift things around? With the drag-and-drop builder, easily customize dashboards by adding or removing widgets, adjusting layouts, and incorporating metrics across 80+ platforms. 

Once created, save custom dashboards as templates, allowing for quick reuse across multiple clients. This scalable solution grows with your agency, ensuring you’re able to deliver top-notch results without sacrificing quality or accuracy.

Need to speed up reporting even more? Guess what–it’s actually possible! 

Simply use the 11-second Smart dashboard feature. In just a few clicks, create a dashboard that automatically populates with your client’s unique campaign metrics. This saves time from building one from scratch, allowing you to focus on what matters most–delivering results to clients.

With AgencyAnalytics we’re able to pull in PPC, social, call, and SEO data into the same platform allowing our clients a single sign-on to view their entire marketing efforts with us.

Regina Sirko

Healthcare Success