TikTok Ads Dashboard for Ad Performance and Client Reporting

Customizable TikTok Ads Dashboard for Campaign Optimization

A white label TikTok Ads dashboard presents campaign metrics in a professional, client-friendly format. Add your agency’s branding, customize the layout, and focus the dashboard on KPIs that matter most—like cost-per-click, conversions, or performance by ad group.

This dashboard gives clients on-demand access to their TikTok Ads performance, helping them understand the value of your strategy while reducing your team’s manual workload. With live insights and clear data visualization, agencies make faster, more informed decisions that directly impact ROI.

I have been in the industry for 10 years and used a lot of reporting tools. AgencyAnalytics is the best one I have used in terms of both the software itself and value for money. This tool is a must for any online marketing company.

Deniz Doganay

7 Sections To Include in a TikTok Ads Dashboard

A well-designed TikTok Ads dashboard streamlines client reporting and focuses on key ad metrics. It’s a tactical way to deliver targeted and insightful reports to your clients.

Customize each section to focus on specific aspects of a TikTok campaign, such as impressions, spend, and demographics data. That way, you’ll provide a comprehensive overview that drives better ad performance.

1. Impressions

Impressions measure the total number of times your client’s TikTok Ads are displayed, regardless of whether they’re clicked or engaged with. Essentially, this metric measures campaign reach, visibility, and ad exposure. 

A high number of impressions indicates that your client’s ads are getting in front of users. This metric also helps agencies optimize ad placements and targeting strategies. 

2. Spend

Spend refers to the total amount of money invested in your client’s TikTok Ad campaigns. It provides a clear view of how the budget is allocated across different campaigns. 

Reporting on spend helps agencies demonstrate the value of every dollar spent. It provides a direct link between financial investment and achieving client goals (e.g., increased brand awareness or sales). 

By showcasing this correlation, agencies will maintain transparency and build trust over time.  

3. Cost Per Click (CPC)

Cost per click (CPC) is the amount paid for each click on your client’s TikTok Ads. It shows exactly how much is spent to drive user engagement, providing more insight into profitability and overall conversion cost. 

To put it simply, CPC narrows the focus to the efficiency of ad spend. A lower CPC indicates that your client’s ads are performing well relative to the budget. In other words, their advertising dollars are being stretched and used to their full potential. 

By keeping CPC low and maintaining high click volume, agencies will maximize the impact of client campaigns without overspending.

4. Click-through Rate (CTR)

Click-through rate (CTR) represents the percentage of times users click on your client’s TikTok Ads after viewing them. This shows active engagement, which indicates that users were motivated to learn more and take action. It also pinpoints the TikTok videos or content that drive the most results. 

Reporting on CTR is a way to evaluate the initial success of your client’s creatives and messaging on the ad platform. To address a low rate, consider refining ad copy, optimizing calls to action, and improving graphics (e.g., using a more optimal text-to-image ratio). 

5. Conversion Rate 

Conversion rate measures how often users complete a desired action after interacting with your client’s TikTok Ad (e.g., a purchase or sign-up). This metric highlights your agency’s ability to drive tangible results and meet client goals.

A high conversion rate suggests that the creative, targeting, and overall strategy are well-aligned with the audience's needs. To improve a low rate, optimize landing pages and use A/B testing to find what works best. Also, it may be a good idea to implement retargeting strategies and re-engage users who didn’t initially convert.

6. Detailed Demographic Data

Demographic data offers in-depth insights into the characteristics of the audience engaging with your client’s TikTok Ads. It includes critical factors such as age, gender, location, and device type. 

Use this audience analysis to create tailored ads, understand user behavior, and uncover new market segments. Go a step further by including a demographic breakdown for TikTok Ads metrics like impressions, clicks, and spend. 

7. Goal Tracking

Goal tracking measures the progress of a client’s specific campaign objective, such as conversions or clicks. Including goal tracking in your client’s TikTok Ads dashboard is a way to share real-time updates. It also helps clients monitor ad performance, make informed decisions, and plan ahead. 

Here are some best practices for setting goals:

• Create Relevant Goals: Align goals with your client’s broader business strategy to ensure they drive meaningful outcomes.

• Remain Adaptable: Regularly review and adjust goals to reflect campaign performance.

• Use Clear Metrics: Set measurable, quantifiable, and relevant targets. Then, create custom reports to share whether they were achieved. 

Customizable Dashboards To Meet Client Needs

Agencies need flexibility when it comes to reporting. Sometimes, spotlighted metrics or generic templates aren’t enough. 

Luckily, a custom dashboard is a viable solution. This tool allows you to auto-import data points from 80+ marketing platforms, rearrange widgets and include annotations–all in one interface. 

Here’s another time-saving hack: Use the 11-Second Smart Dashboards feature. In the blink of an eye, create a professionally designed dashboard that auto-populates with your client’s unique metrics. Pull in relevant data points without breaking a sweat!

Spend less time configuring dashboards and focus on optimizing campaigns. A Smart Dashboard is fully customizable, too. That means flexibility is always at your fingertips, no matter the platform or client campaign.

With AgencyAnalytics we’re able to pull in PPC, social, call, and SEO data into the same platform allowing our clients a single sign-on to view their entire marketing efforts with us.

Regina Sirko

Healthcare Success