AdRoll Reporting Integration
Bring AdRoll data into focus
Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.
Performance Analytics
Increase ad performance with streamlined, data driven insights
Conversion Tracking
Click-through and view-through conversion metrics across multiple ad networks
Multi-Level Reports
View client statistics at the campaign, ad group & ad level
Cross-Channel Data
Leverage the AdRoll Premium Network, featuring Adwords & Facebook Ads
Gorgeous Data Visualizations
Beautiful, easy to understand charts and graphs designed by UX professionals to highlight specific metrics in your clients' campaign reports. Engage clients at a deeper level with eye-catching displays of up-to-date, reliable AdRoll and marketing KPI's, like average spend, to show the value your agency brings.
Explore All Available AdRoll Metrics
- Clicks
- Conversions
- CPA
- CPA Currency
- CPC
- CPC Currency
- CPM
- CPM Currency
- CTC
- CTC Rate
- CTR
- Date
- Impressions
- Spend
- Spend Currency
- VTC
- VTC Rate
Showcase your agency's value
Highlight Conversion Data
Few metrics are as important to clients as conversions. Showcasing past conversion data provides your clients valuable insights to optimize future campaigns and improve Return on Ad Spend (ROAS). Capture your client’s attention with prominent, full color graphs dedicated to conversions and revenue data. Show clients the net positive impact that your agency has on their bottom line!
CTR, CPM, CPA & More
Leverage Granular Cost Metrics
Next to conversions, cost is one of the most important KPIs that clients want to keep tabs on. Build client trust by breaking down every dollar spent using a variety of dimensions like CPA, CTR, CPM and CPC. Break down the data by setting the desired date range, campaigns, ad groups, or ads for accurate insights and comparisons of data trends over time.
Campaign, Ad Group and Ad Level Reporting
Simple Account Segmentation
Streamlined PPC reporting at the campaign, ad group, and ad level. Advanced, at-a-glance insights paired with intuitive, easy-to-understand reporting for your clients. Use a single report to aggregate and compare PPC data from various paid marketing efforts.
Save Time and Impress Clients
Automate Your AdRoll Reporting Workflow
Automatically generate and deliver AdRoll reports on a set schedule, ensuring clients receive timely updates without manual intervention. Increase efficiency, eliminate errors, and focus on high-impact tasks. Keep your clients informed and your team productive with this seamless reporting solution.
Demonstrate the full breadth of your advertising efforts to clients. Campaign reports streamline the process of reporting performance metrics and save time. Start with a free AdRoll reporting template and customize it with your client’s KPIs. Monitor and report on customer ad campaigns across the entire Adroll Premium Network, including Adwords, Facebook, and Retargeting campaigns.
Easily track key metrics like CTR, total conversions, and conversion rate with the goal tracking and commentary feature. Provide clear insights and actionable feedback directly within your reports. Highlight successes and address areas needing improvement, all while keeping clients informed. This feature helps you demonstrate your agency's value and keep everyone aligned on performance goals.
Schedule reports, add your agency name, upload your logo and customize each report to enhance your presentation. Customized reporting options that meet your brand's high standards. Advanced options for larger agencies, with a setup simple enough for one person marketing shops.
Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Most clients are entrepreneurs who don't necessarily work 9 to 5. When they need fresh data for a pitch or presentation, they need it now. But often, the native Adroll dashboard leads to "information overload". Give clients the exact data they need, when they need it, with a live client dashboard highlighting all the performance metrics they care about.
Extract the right data points and showcase your agency's success with custom metrics. Combine multiple data points to create unique formulas for tracking goals. Display total PPC ad spend across various platforms or calculate gross profit to highlight campaign effectiveness.
Customize your reports with drag-and-drop widgets, ensuring your metrics align perfectly with your clients' objectives and your agency's strategy.
Many digital agencies charge clients a mark up on PPC spend. AgencyAnalytics makes it easy to include your mark up in all client-visible PPC data for both dashboards and reports. Configure one mark up % account wide, or add a custom % for each individual client.
FAQs About AdRoll Reporting for Marketing Agencies
AdRoll campaign data shouldn’t feel overwhelming—these FAQs help agencies highlight conversions, cost efficiency, and account-level performance with polished dashboards and scalable reporting.
Yes. AgencyAnalytics holds several accounts from the same platform under one client, and each widget points at the account you choose. Handy when a client runs two ad accounts or a few locations. Support varies by integration, and the accounts per integration guide has the list.
AgencyAnalytics connects to AdRoll with a Growth Plan subscription and the AdRoll username and password. Full steps are in the AdRoll connection guide.
AgencyAnalytics reports AdRoll ad analytics, with Clicks, Impressions, Conversions and CTR among the fields you can place. Click-through and view-through conversions are counted separately, which is the split that decides how much credit retargeting gets. The metrics explorer on this page lists more of them.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
Start from the PPC report template or the PPC dashboard template, then add AdRoll as a section. Both are built around the channel, so the layout is already in place and you edit the sections you want.
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Everything your agency needs
Automated Reports
White Label Dashboard
Client & Staff Access
Connect Your Data
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