SEM Report Template for Fast, Client-Ready Reports

A SEM report template is an essential tool for agencies to showcase the performance of their client’s search engine marketing campaigns. It consolidates paid and organic data into a single, comprehensive marketing report. This allows agencies to clearly communicate how their SEM efforts drive visibility on search engines, generate leads, and deliver a return on every dollar spent. Rather than having a separate SEO report template and PPC report template, a SEM report template combines all things search into a single search engine marketing report.

A complete SEM report includes paid and organic performance metrics to provide a full picture of search engine marketing efforts. Essential metrics include ad spend, impressions, ad clicks, click through rates, cost per click, and conversion rates for paid ad campaigns.

On the organic side, it should report on organic traffic, keyword rankings, and search engine results visibility. Agencies should also include website performance data like bounce rate and referring domains.

This combination of detailed metrics gives marketing teams the data they need to evaluate performance, optimize spend, and improve both paid and organic search strategies.

A well-structured SEM report provides the insights agencies need to optimize paid ad campaigns and search engine optimization efforts. By connecting campaign performance to business goals, agencies help clients make data-driven decisions to improve marketing strategies. The report highlights what’s working, where budgets should be adjusted, and how both paid and organic search strategies can be refined for maximum impact.

Yes. AgencyAnalytics automates SEM reporting by pulling all your client's data from Google Ads, Microsoft Ads, Google Search Console, Google Analytics, and more into one report, eliminating the need to manually build reports in Google Data Studio or export data to spreadsheet apps. Agencies schedule automated SEM reports for monthly reporting or other intervals, ensuring clients receive timely insights without wasting time on manual reporting tasks.

Using a SEM report template allows agencies to streamline the reporting process, save time, and deliver more value to clients. It presents all your data—across paid and organic channels—in a clear, professional format. By providing actionable insights on campaign performance, website performance, and search visibility, agencies strengthen client relationships and improve informed decision making.

Absolutely. Agencies build custom SEM reports in AgencyAnalytics using the drag-and-drop report builder and white label branding. With custom marketing dashboards and automated client reporting, agencies create awesome SEM report templates tailored to client goals. Whether reporting on pay per click campaigns, organic traffic, or marketing results across multiple SEM tools, agencies provide a complete view of performance—all in one report.