Free Monthly SEO Report Template (+ Example)

The benefits of a well-designed report extend well beyond aesthetics. The cover page prepares clients for the detailed analysis to follow, and everything within emphasizes your agency's commitment to delivering quality services.

Using the SEO Report Cover and Section Design Customization Feature, select a background color or upload a custom image that reflects your agency's brand. To extend this branding, apply your concept throughout your page sections and customize title and image widgets throughout the SEO report.

It can be intimidating to dive straight into an SEO analysis report full of charts and technical terms, so it’s best practice to first give your clients an overview of what they’ll discover in their current SEO report in plain English.

Keep it simple and concise. If your client only has a few minutes, they should be able to read this introduction and have an overall understanding of what your SEO report contains. Even if they don’t know much about the technicalities of SEO.

A good introduction lends structure and context to the rest of the SEO report, so be thorough. After reading the report summary, your clients should understand the project focus and results. For example, they should know from the SEO report's first page of the report that organic traffic increased by 15% and generated 500 new leads (for example).

Where’s your client’s traffic coming from? One key section to include in your SEO performance report is a web analytics report. Adding platforms like Google Analytics can break down which channels–such as organic search, direct traffic, referrals, and paid search–are bringing visitors to your client’s site.

Don’t just provide raw numbers for organic traffic–compare them to past periods to uncover trends on how their traffic is changing over time.

Clients also want to see how organic traffic has changed since you began working on their SEO campaign. This is your chance to show just how much organic traffic you’re generating, reinforcing the value your agency is providing.

By monitoring these metrics, agencies refine SEO tactics to enhance site visibility, improve user engagement, and ultimately drive better search engine rankings and website usability.

Ultimately, clients want to see the results that impact their bottom line. In this section, zero in on your client’s organic traffic from Google Analytics based on their goals. Look at how these visitors behave on the site. Do they stick around, or do they bounce right away? Are conversions from organic traffic increasing, decreasing, or holding steady?

While more organic traffic is generally better than less, the key is the quality of the traffic. A low conversion rate coupled with high organic traffic might mean your client isn’t currently attracting the kind of customers they need. You should reconsider the keywords you’re targeting.

Send this SEO report with a short analysis covering these key points to help keep things clear for clients as their organic rankings, traffic, and conversions toward their end goal.

Whether or not you’re creating content or developing new landing pages for clients, include a report section on Google Analytics landing page performance.

A landing page report provides additional insight into which pages generate the most traffic, leads, and conversions as the point of entry into the client’s website. Filter this report by “Organic” channel for a report that is specifically focused on SEO.

This is also a particularly valuable section for any client you manage a blog for, as they’ll quickly see which blog posts generate traffic, conversions, and gauge overall interest via the bounce rate.