Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here

Link Building Report Template for Tracking Backlink Growth

Give clients a clear view of their backlink profile. The customizable Link Building Report Template tracks link-building progress, monitors domain authority, and highlights SEO improvements—all in an easy-to-read report.
Link Building Report Template Example

Customizable Link Building Report Templates That Build Client Trust

Show clients exactly how your link building efforts strengthen their SEO. Track backlink growth, domain authority, and referral traffic in one clear, client-ready report.

Customize each template to highlight the metrics that matter most, automate reporting to save time, and deliver consistent updates that reinforce your agency’s value—without the manual work.

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Easily Report on Your Client's Link Building Campaigns

Custom Link Building Reports as Unique as Your Agency

Efficient Link Building Reports

Automate Your Link Building Reporting

Save time and build trust with your clients. Present your clients' key link building data in an intuitive report. All their data updates automatically! Track your progress by adding annotations & goals, and hit Schedule!

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85+ MARKETING INTEGRATIONS

Cross-campaign Reporting Made Easy

Combine client data, tables, and graphs from multiple campaigns into a single report. Showcase your agency's link-building efforts alongside all your other marketing activities to provide an intuitive overview of all your client campaigns.

Example of Available Marketing Integrations
UNLIMITED USERS ON SELECT PLANS

Streamline Your Agency's Workflows

Whether your team is working on link-building campaigns or social media, give your staff access to just the projects they're working on and streamline your agency's processes.

Collaborate With Your Team with a unique login
TAKE YOUR BRAND FURTHER

Complete White Labeled Reports

Upload your agency logo and use your brand’s color palette across your link-building reports and dashboards. Have different client-facing brands? On the Agency plan and higher, create multiple white label profiles. You have everything you need to call the platform your own.

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Report Smarter. Not Harder.

Better Client Reports Are Just a Few Clicks Away

Streamline link building reporting by pulling in key metrics like backlink growth, domain authority, and referral traffic—alongside data from 85 other marketing platform integrations. Give clients a complete view of their off-page SEO performance in one place.

Customize each report template to highlight the most important link metrics. Clone reports in seconds to onboard new clients faster and deliver consistent, high-quality updates across every campaign.


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No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.

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6 Sections Included in the Link Building Report Template

A Link Building Report is more than just data and metrics; it's a narrative of your agency's expert strategy for your clients. The Report Cover and Section Design Customization Feature ensures the aesthetics of the report itself are no less impactful. Choose a background color or upload a custom image that reflects the ethos of your agency's brand. And don't stop at the cover and section backgrounds—title and image widgets offer further customization options to continue that branding story throughout the entire report.

Saving an effective design as a template is more than a time-saving tactic; it's a strategy to ensure brand cohesion across all your client reports. With templates, your agency's unique touch is consistently presented, streamlining your workflow while maintaining a high standard of professionalism.

The monthly summary section offers an open space for you to add your own commentary and analysis of everything that happened in the last month with your clients’ link building campaigns. This is the perfect section to discuss overall performance trends and ranking change, among other key metrics.

You can also use this space to discuss your strategy moving forward and track against the goals you’ve set. Show your clients what your link building strategy looked like for the previous month and what pieces of that strategy you’re going to adjust for next month. You can talk about the research and outreach you did this month to identify new websites that will vibe well with your client’s audience.

The monthly summary is also the perfect place for you to outline the active link opportunities you’re pursuing with potential prospects. Are you planning on guest posting more or paying for sponsored posts? This summary can further highlight the efforts you’re making to maximize ROI, rankings and link quality.

Generally speaking, most link building services will be based around a number of published links for a given month. With our Backlink Monitor and Manager tool, our report template clearly lays out the total number of published links at the top of the report, making it easy for clients to understand.

Custom design your Link Building report template cover, section pages, and more!

Build custom link building reports that deliver results

Save time and impress clients with a powerful, results-driven report template. Access the free link building report template today!

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This section of the link building report template pulls in all of your clients backlinks across the web. You’ll get a look into how many new and lost links for the month. We also pull in things like follow vs. no-follow which is an important metric for any website to report on.

You’ll get to see the overall trust flow and citation flow of your clients’ websites. These are pulled in from our integration with Majestic. Finally, the backlinks summary page also displays the top anchors by domain. If you're in the link building business, you'll know that anchor text is an important thing to keep an eye on.

This is an optional section and might not be right for every situation. If you're just providing links and nothing else, you may not want to include it. But if link building is part of a bigger SEO campaigns, you may want to correlate links with ranking changes. You may want to just build out a full SEO report instead if you're including rankings too!

With our rank tracking tool you can automatically include local or global rankings for keywords. When paired with an anchor text report it gives your clients the full picture of their SEO. Check out our keywords ranking report template example.

Goal tracking offers a clear and holistic view of how closely a link building campaign's progress aligns with the overall SEO objectives. Include an easy-to-understand snapshot of progress towards goals, making it easy to spot any adjustments needed to stay on course.

backlinks summary

FAQs About Automated Link Building Report Templates

Still have questions about how to create and use automated Link Building Report Templates? Don’t worry, we’ve got you covered.

  • Yes. An AgencyAnalytics report is built from sections you choose, in the order you set. A client dashboard you've already built exports in as a new section. Save the finished structure and it becomes a template of your own. The report editor guide has the steps.

  • Yes. An AgencyAnalytics report sends daily, weekly, biweekly, monthly, quarterly, or annually, with your own subject line and message on it. Require Approval pauses each send for your review first, which is worth having on while a client is new. The scheduling guide has the detail.

  • The template comes with an AgencyAnalytics subscription. There's one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.

  • Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.

  • Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.

  • Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.

  • Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.

  • Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.

  • Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.

  • Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.