SEM Dashboard for Performance Tracking and Client Reporting
Custom SEM Dashboards as Unique as Your Agency
Customizable SEM Dashboard for Smarter Search Marketing Insights
A white-labeled SEM dashboard consolidates cross-channel PPC performance into one intuitive view. Highlight CTR, CPC, conversions, and other key metrics that matter to your clients. Customize widgets, adjust layouts, and white label the entire experience to match your agency’s brand.
With automated reporting and integrations across major platforms like Google Ads, Bing Ads, and Meta, agencies reduce time spent on manual reporting and focus on refining strategy, improving ROI, and scaling what works.
Easily Report on Your Client’s Search Marketing Performance
Custom SEM Dashboards as Unique as Your Agency
Centralize Client Data for Maximum Impact
Access 85+ Marketing Platform Integrations
Manage online campaigns across multiple channels with access to all the data from 85+ marketing platform integrations.
No need to pull data manually! Simplify campaign analysis, save time, and provide a comprehensive view of performance.
Elevate Your Agency’s Brand
White Label Client Dashboards for Seamless Branding
Generate white label client dashboards to present reports that reflect your brand’s identity.
Custom-branded dashboards provide a seamless experience, making it easier to demonstrate value and maintain consistency across communications.
Deepen Your Insights
Custom Metrics for Comprehensive Client Reporting
Create custom metrics by combining data points from 85+ integrations to offer in-depth client reporting.
Custom widgets make it easy to provide tailored insights that reflect unique campaign objectives.
Simplify Client Management
Custom Dashboards for Multi-Client Oversight
Easily create custom SEM dashboards at the agency account level to view key metrics and data for multiple clients in one centralized location.
Simplify campaign management and keep an eye on the overall performance across multiple clients at once.
Exceptional Support When You Need It
24/5 Live Chat for Instant Assistance
Round-the-clock support is always at hand, prioritizing your agency’s needs. Live chat is available 24/5, with response times under three minutes.
With a satisfaction rate consistently above 95%, the support team is here to help agencies create SEM dashboards and more.
You care about your client’s success. We care about yours.
Report Smarter. Not Harder.
Streamline Reporting and Focus On What Matters
Save time every month by seamlessly integrating the most critical SEM data with marketing metrics from over 85 other sources.
Customize each SEM dashboard to fit client needs and quickly clone them for efficient client onboarding. Make reporting and analysis faster and more accurate, and focus your time on growing your agency.
Sign up for your free trial now!
No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.
8 Sections To Include in a Search Engine Marketing Dashboard
Google Ads (still commonly referred to as Google Adwords) is the cornerstone of any effective SEM campaign. These metrics provide actionable insights that are pivotal for optimizing campaigns and demonstrating the value a marketing agency brings to its clients.
Google Ads metrics like click-through rates, cost per acquisition, and conversion rates offer a clear picture of campaign performance. Including these metrics in a SEM dashboard makes it easier for agencies to optimize campaigns and showcase their impact to clients.
While Microsoft Ads might have a smaller share of the search market, its performance is invaluable for a well-rounded SEM campaign. Understanding these ad metrics helps marketing agencies leverage every opportunity to optimize performance and deliver value to clients.
Including these Microsoft Ads metrics in a SEM dashboard helps agencies present comprehensive, insightful reports to clients. This approach not only builds trust but also ensures campaigns are continuously optimized for the best possible results.
Search Engine Marketing encompasses both paid and organic search efforts. Monitoring keyword rankings for organic performance is essential for a comprehensive SEM strategy. This holistic approach ensures that marketing agencies maximize visibility and effectiveness across search engine results pages.
Including this data in a SEM dashboard helps agencies identify opportunities to optimize content for better overall performance.
Tracking keyword rankings helps agencies optimize both organic efforts, ensuring a well-rounded and effective SEM strategy.
Domain authority and backlink data play a vital role in assessing and improving organic search effectiveness. These metrics offer insights that help agencies enhance their SEM strategies.
Domain authority and backlink data in a SEM dashboard helps agencies showcase growth, identify areas for improvement, and highlight opportunities to boost organic search performance.
Build automated SEM dashboards that deliver results
Save time and impress clients with a powerful, results-driven dashboard template. Access the free search engine marketing dashboard template today!
Tracking what happens after the click is just as important as monitoring the initial engagement. Google Analytics provides invaluable data on user behavior, whether the click originated from a paid search ad or an organic search result.
Google Analytics offers detailed insights into post-click activities, helping agencies understand how users interact with a site after arriving. Including this data ensures comprehensive analysis and optimization opportunities.
Include Google Analytics data in a SEM report or dashboard to showcase the bottom-line impact of their SEM efforts and fine-tune search strategies. This ensures that both paid and organic search efforts lead to meaningful and measurable results.
Technical SEO is a critical component of any effective SEM strategy. Google Lighthouse site health data provides essential insights into a website’s technical performance, helping agencies identify and address issues that could impact search rankings and user experience.
Google Lighthouse evaluates key aspects of technical SEO, from page speed to accessibility. This data helps agencies ensure their clients’ sites are optimized for both search engines and users.
To understand the true impact of SEO efforts, adding Google Search Console data to a SEM dashboard provides comprehensive insights into how a site performs on Google search engine results pages.
Google Search Console offers valuable data on search performance, helping agencies track the effectiveness of their SEO efforts. These metrics provide a more in-depth understanding of how SEO impacts visibility and traffic.
Incorporating Google Search Console metrics in a SEM dashboard provides a clear picture of SEO performance. This data helps agencies optimize their organic search strategies, ensuring that SEO efforts lead to improved search visibility and increased traffic from Google search results.
Including goal tracking in a SEM dashboard is essential for highlighting progress against client objectives. It provides a clear view of how campaigns are performing in relation to set goals, enabling agencies to demonstrate value and make informed adjustments.
Goal tracking ensures that every action taken aligns with client expectations, fostering transparency and accountability.
FAQs About Custom SEM Dashboards
Still have questions about how to create and use custom SEM Dashboards? Don’t worry, we’ve got you covered.
An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you’re never building the thing twice. The SEM report template covers the same data in the scheduled format.
An AgencyAnalytics dashboard opens on the most recent data stored for that client’s connected accounts, with the date range and comparison period you set. Every integration also ships a prebuilt dashboard of its own, which is the quickest way to see what a new connection is pulling in.
The template comes with an AgencyAnalytics subscription. There’s one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.
