UK-based marketing agency, HookedOnMedia, was founded by Andrew Thomas and Stewart Roode in 2012. Their team of twelve employees serves over 50 clients across the UK, Ireland, and Europe and offers full-service marketing campaigns to eCommerce businesses, dental practices, tourist companies, and more.
HookedOnMedia values the importance of measuring marketing performance, as it gives them clear direction on improving and optimizing their clients’ campaigns. Staying ahead of their competitors means evolving with the times and adapting to new technologies.
During their growth, they decided to create a custom-built, in-house reporting system to offer a proprietary way to measure and report on client campaigns. However, Thomas quickly discovered that the time and effort spent maintaining their home-grown reporting software wasn’t keeping up with their agency's growth.