FeaturesPPC Markup

Custom PPC spend markups for clear client reporting

Easily apply a custom PPC spend markup to marketing dashboards and reports, ensuring clients only see total ad costs with your marketing agency’s margin included. Set markups per client or apply them account-wide for a seamless and consistent billing experience.

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A screenshot of the automated PPC spend markup tools available to marketing agencies

Make budget conversations simple and seamless

Skip the manual math and billing confusion. With custom PPC spend markups built into every report, your clients see one clear number—while your marketing agency's margins stay protected. It’s a smoother, more professional way to report on spend and maintain trust.

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One Ad Spend Total

Clients see a single, all-in ad spend total with no breakdowns and no confusion

Consistent Billing

Apply standardized ad spend markups across accounts for smooth client invoicing

Granular Ad Spend Markups

Customize ad spend markups individually to match each client’s pricing agreement

Confident Reporting

Show clients the ad spend markup inclusive ROI to support transparent conversations

Add Your Marketing Agency's Margin

Add a PPC Ad Spend Markup in All Your Reports

Adding a PPC markup to total ad spend is a common way for marketing agencies to charge their paid advertising clients. With the PPC spend markup feature, you only show clients their total ad costs, including your marketing agency’s margin, which helps you avoid unnecessary questions and misunderstandings.

A screenshot of PPC ad spend markup options in custom marketing reports and dashboards

You're Marketing Agency Is In Complete Control

Configure Campaign or Account-Wide PPC Ad Spend Markup

With AgencyAnalytics, choose to specify your PPC spend markup at the client level or automatically apply it to all clients in your account with an account-wide markup. Our PPC markup feature is designed to help you clearly communicate costs and overheads with clients.

A screenshot of the marketing agency PPC ad spend markup options in AgencyAnalytics

Bill with confidence and show clients exactly what they need to see.

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Claire Daniels, CEO

Trio Media

ReportingisintegraltoourbusinessintermsofdemonstratingtheresultsfromourworkanddeliveringrealROIforourclients.UsingAgencyAnalyticshasstreamlinedourreportingprocessandimprovedtheconsistencyandformattingofourreports.

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Michael Wisby, CEO

Two Trees PPC

Ifyou’relookingforanall-in-onereportingtoolforyouragencythatmanagesvariousmarketingtacticsandchannels,AgencyAnalyticshastobeyourgo-toreportingsolution.Createstunningautomatedreportsanddashboardsinjustafewminutes.

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