FEATURE ALERT: Combine data from multiple clients, brands, or locations into one clear view.
Discover Roll-up Reporting
AgencyAnalytics
AgencyAnalytics
  • Pricing
  • Login
  • Start Trial
FeaturesPPC Markup

Custom PPC spend markups for clear client reporting

Easily apply a custom PPC spend markup to marketing dashboards and reports, ensuring clients only see total ad costs with your marketing agency’s margin included. Set markups per client or apply them account-wide for a seamless and consistent billing experience.
Start Your Free Trial See Plans & Pricing
A screenshot of the automated PPC spend markup tools available to marketing agencies

Make budget conversations simple and seamless

Skip the manual math and billing confusion. With custom PPC spend markups built into every report, your clients see one clear number—while your marketing agency's margins stay protected. It’s a smoother, more professional way to report on spend and maintain trust.

Start Free Trial

One Ad Spend Total

Clients see a single, all-in ad spend total with no breakdowns and no confusion

Consistent Billing

Apply standardized ad spend markups across accounts for smooth client invoicing

Granular Ad Spend Markups

Customize ad spend markups individually to match each client’s pricing agreement

Confident Reporting

Show clients the ad spend markup inclusive ROI to support transparent conversations

Add Your Marketing Agency's Margin

Add a PPC Ad Spend Markup in All Your Reports

Adding a PPC markup to total ad spend is a common way for marketing agencies to charge their paid advertising clients. With the PPC spend markup feature, you only show clients their total ad costs, including your marketing agency’s margin, which helps you avoid unnecessary questions and misunderstandings. 

A screenshot of PPC ad spend markup options in custom marketing reports and dashboards
You're Marketing Agency Is In Complete Control

Configure Campaign or Account-Wide PPC Ad Spend Markup

With AgencyAnalytics, choose to specify your PPC spend markup at the client level or automatically apply it to all clients in your account with an account-wide markup. Our PPC markup feature is designed to help you clearly communicate costs and overheads with clients.

A screenshot of the marketing agency PPC ad spend markup options in AgencyAnalytics

Bill with confidence and show clients exactly what they need to see.

Start Your Free 14-day Trial Today
Illustration of a user at a marketing agency trying the client reporting features from AgencyAnalytics
Start Your Free 14-day Trial Today

Replace cluttered spreadsheets with intuitive, visual client reporting. Built-in charts and graphs help clients easily understand campaign progress—so your marketing agency’s results are seen, understood, and trusted.

Visualize Client Success
Examples of marketing data visualization widgets inside the AgencyAnalytics client reporting software

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

Start Your Free Trial
Start Your Free Trial

Connect 80+ marketing platforms across SEO, social, paid media, and more. Present all performance data in one secure, branded portal—giving clients a clear view of results without bouncing between tools.

View All 80+ Integrations
All your client's marketing data in one place with over 80 marketing platform integrations.

More features

Automated Reports

Drag and Drop Report Builder

Drag and drop data from 80+ platforms and build clear, client-friendly reports in minutes.
White Label Dashboard

Embeddable Content

Embed videos, docs, and posts into dashboards to create interactive, all-in-one client reports.
Client Staff Access

Presentation Mode

Present key metrics in full-screen dashboards or slide decks to highlight impact.
Connect Your Data

Language Options

Set languages for clients and your team to align reporting with how everyone works and communicates.
AI-Powered

Automated Reports

Automate reporting to save time, track performance, and deliver polished reports in minutes.
Goal & Budget Tracking

Client Portals

Strengthen client relationships and simplify reporting with customizable client portals.

See how 7000+ marketing agencies help clients win

Start Your Trial Now

Free 14-day trial. No credit card required.

Callout Get Started
Logo
G2 Users Love Us
AgencyAnalytics G2 Leader Fall 2025
AgencyAnalytics G2 Momentum Leader Fall 2025
G2 Crowd

4.7 out of 5

Capterra

4.8 out of 5

Product
Platform features
Agency solutions
Data integrations
Compare platforms
Reviews
Pricing
Company
About
Careers
Hiring
Media Kit
Contact
Get Started
Start Free Trial
Book a Demo
Quick Start Guide