Why You Need a Facebook Dashboard
As an agency managing Facebook pages for clients, you likely fall into one of two categories: either you spend a lot of time collecting data and creating reports manually, or way too little. Whichever group you fall into, a great way to find a neutral ground is with a dedicated Facebook reporting tool.
The problem with the Facebook native analytics platform is the overwhelming volume of data thrown at you all at once. The data overload makes it hard to know what to focus on and if your social media marketing efforts are working well.
While having a lot of data is great, most times you may just want to figure out how you're doing in specific areas. Using a real-time Facebook reporting dashboard boosts the effects of your strategies and helps your agency to create relevant and insightful reports for your clients that always get sent on time.
This Facebook dashboard automatically updates with the latest real-time metrics so you don’t have to log in and out of multiple accounts. Alternatively, check out our Facebook report template which periodically gets sent out to your clients with latest stats so you don't have to worry about those recurring deadlines.
7 Sections Included In The Template
1. Audience Growth
This is an obvious metric to watch closely, as your clients probably want to see an upward growth trend on their accounts. But why is this important? Tracking Facebook audience growth is what helps you determine how many people you are getting across to and if you are reaching the right people.
With our Facebook marketing dashboard, keep track of your clients’ audience growth over time by viewing the page like numbers monthly, weekly or even daily, all from one place.
Using this data, you can look out for months, weeks or days that you had a surge of new likes in comparison to other days and find out what was done differently to attract new people.
2. Likes by Country
Facebook is used globally, with 89% of monthly users residing outside the United States and Canada and over 50% of users having a native language other than English. Such diversity can make it easier to locate your target audience or a bit more complicated.
For instance, if your clients’ customers are people who live only in the United States and 90% of likes their page gets are from other countries, it means your strategy is wrong despite the following growth.
That is why this data is so important; to see the true value of the page's following. Having 10,000 likes from people uninterested in what your client offers is equal to zero likes in terms of prospect quality.
3. Likes by Age
Tracking likes by age helps you determine who exactly is engaging with your content and if they fall within your target audience. For example, if your client's customers are primarily 30 to 45-year-old women, but you're getting 80% of likes from 17-year-olds, you likely have an audience targeting problem.
Your clients’ pages are attracting the wrong users with the kind of content they churn out. Your agency will need to adjust its Facebook marketing strategy to start attracting the right audience.
4. Total Engagement
Engagement on Facebook includes shares, reactions, comments and clicks on images, posts, videos and links. Use the total engagement metric to measure the effectiveness of your content and the kind of connection you're making with your client's page fans.
Analyze and compare engagement over time, using your dashboard to see the total number of comments, likes, clicks, and shares the page generates monthly, weekly, or daily.
This helps you and your clients know what content is appealing to their target audiences. If fans are not engaging with the page as expected, you need to realign your content strategy to match their desire. The total engagement will reveal your overall performance and not just what users think of individual posts but will give you information on how your page is viewed by users.
5. Engagement by Type
There are various types of engagement on Facebook, including more negative ones such as users hiding your posts. This is why it's crucial to know what kind of engagements the pages your agency manages are attracting.
If after analysis you find that certain posts of a particular structure or type get a lot of negative engagement, you may need to revisit the content and restructure it.
Positive engagement also needs to be analyzed, as certain types can show deeper levels of interest than others. When people take their time to comment on your page posts it reveals that they found the post relevant and interesting enough to reply to.
If users go the extra mile and share your content it also reveals a much deeper commitment to what you churn out.
6. Total Reach
Facebook’s total reach metric refers to how many unique users saw any type of content associated with the Facebook page you manage at a particular time. This is different from Impressions, which counts multiple views from the same person.
By analyzing total reach you and your client can understand what sort of online presence your strategy is yielding on Facebook as total reach measures brand awareness on the platform.
It's important to state that your organic reach is based on hundreds of factors but has certain major factors used by Facebook to determine who sees your content: a user's former interaction with your page, when your posts were made, any previous negative feedback about your page, the interaction of other people with your content.
These factors are mainly what the organic reach metric will point you to, as your reach could reveal poor or quality interactions with the page's content.
You may also want to take a look at our Facebook Ads dashboard if you're reporting on reach too!
7. Video Views
By analyzing the Facebook video views metric, you can see what videos on your clients Facebook page are getting the most views as well as the duration of time spent by people watching each video.
The video views graph shows you how many times users viewed your videos for longer than 3 seconds, 10 seconds, and 30 seconds etc.
The graph will also show you unique views, repeat views, click to plays and auto-plays. This information will let you know what videos are most relevant and interesting to the target audience.
Want to add more sections or custom metrics? AgencyAnalytics lets you easily drag and drop new sections to your Facebook dashboard in minutes, saving your agency time and money.