Why You Need a Dashboard for Facebook
As a Facebook account manager for your clients, you fall into one of two categories. Either you spend a lot of time generating reports, or way too little. Whichever group you fall into, a great way to find a neutral ground is with a dashboard.
The problem with the Facebook native analytics is the overwhelming volume of data thrown at you all at once. The data overload makes it hard to know what to focus on and if your social media marketing efforts are working well.
While having a lot of information is great, most times you may just want to figure out how you're doing in specific areas. That's why using a real-time dashboard can boost the effects of your strategies and help you create relevant reports for your clients on time.
You get to cut through the clutter and zoom in on the metrics that matter to both your clients and your marketing strategies. Keep in mind that our dashboard can also include other data sources which can include your Facebook Ads metrics as well.