What is an Ecommerce Dashboard?
An eCommerce dashboard allows you to track and measure the overall online store performance by automatically collecting and displaying data from various platforms in the most intuitive way possible. With our 50+ marketing integrations, this includes tracking data from your PPC, SEO, and social media marketing efforts alongside your eCommerce website data.
Why You Should Use One
Ecommerce businesses present a perfect use case for a live dashboard as they generate a large amount of data from various platforms. When it comes to building and scaling an eCommerce business, having your data consolidated into one easy-to-use platform is essential to making data-driven decisions.
With so many marketing channels available to eCommerce stores, it can be challenging to keep track of each one and compare how they relate to the overall success of the business. Our eCommerce dashboard is updated in real-time so that you and your clients know exactly what is going in the business. For example, you can compare total sales, advertising costs, click-through rates, conversion rates, and more, all within a single comprehensive view.
3 Sections Included in Our Ecommerce Template
Our eCommerce dashboard template is broken into three main sections with 18 individual metrics. Keep in mind that with our drag-and-drop editor you can easily add or remove any of these metrics for a fully customized user experience.
1. Shopify Sales Dashboard
The first section in our eCommerce template is dedicated to the site's overall sales. This section uses our Shopify integration as an example, although we also have an integration with WooCommerce. The metrics in this section include:
Sales By Channel
Sales By Referrer
Products by Type
With our recent widget update, each of the time-based metrics can be compared with previous date ranges, edited, and shared with clients:
2. Shopify Order Breakdown
Below the sales dashboard, we have a section dedicated to breaking down orders into top products sold, shipping, and taxes. We’ve also included one of the most important metrics for eCommerce businesses in this section: average order value (AOV). Average order value is calculated by dividing the total revenue by the number of orders. Knowing this metric helps inform eCommerce businesses how much they can spend on average in order to acquire a customer, also known as the Customer Acquisition Cost (CAC). Specifically, the key metrics we’ve included in this section include:
Top Products Sold
Average Order Value
Average Order Goal
3. Ecommerce Advertising Breakdown
Measuring the success of your advertising campaigns can be challenging, especially when the data is spread across you’re using multiple ad platforms. With our PPC section, you can consolidate data into a centralized view and compare the performance of each ad platform. Knowing exactly where your conversions came from and at what cost can bring the success of your advertising campaigns to a whole new level. The metrics we’ve included in this section include:
Google Shopping Cost
Google Shopping Conversions
FB Ads Cost Per Purchase
FB Ads Purchases
Snapchat Ads Purchases Value
Snapchat Ads Purchases