Ecommerce Analytics Dashboard

What is an Ecommerce Dashboard?

A customizable ecommerce dashboard helps marketing agencies track all the important metrics for their clients' online stores—sales, conversion rates, and customer costs. With white label capabilities, the dashboard is designed to fit right into the agency's branding with its logo and color, making it look sleek and professional. 

This dashboard helps agencies keep an eye on what’s working and what needs improvement, making it simpler to effectively boost their clients' sales.

Why Your Agency Needs an Ecommerce Analytics Dashboard

A customizable ecommerce analytics dashboard lets your agency zero in on the sales metrics that matter to a client’s ecommerce business—like sales trends, conversion rates, and customer acquisition cost. Set it up to spotlight the most critical data, making it easier to see what’s working and what’s not without wading through irrelevant details.

Then there’s the branding advantage. A white label dashboard sports your agency's logo and colors, making it look like your own product. This gives your dashboard a sleek look and builds trust with clients by showing them a consistent and professional face.

Automating data collection with ecommerce dashboards means less time spent on manual tasks and more on crafting strategies that boost client revenues. An ecommerce marketing dashboard mitigates the risk of human error and frees up your team to focus on more impactful work.

4 Sections To Include in an Ecommerce Dashboard

Let’s get into the heart of the ecommerce dashboard, focusing on three essential sections: Sales, Order Breakdown, and Ecommerce Advertising Breakdown. Understanding these areas is key to managing and boosting your clients' online sales. 

By keeping tabs on these key performance indicators (KPIs), you’ll spot trends, identify opportunities, and make informed decisions that help your clients succeed.

Note: We use our Shopify integration as an example, although we also have automated integrations with WooCommerce, BigCommerce, and Stripe.

1. Sales

Incorporating sales metrics into your ecommerce dashboard does more than just report numbers; it offers a snapshot of the health of your client's online store. 

For agencies, this is where you demonstrate your value. With sales data, you optimize campaigns efficiently, adjust marketing strategies swiftly, and build campaigns that resonate with target audiences. By tracking sales metrics, you help clients understand their market position and guide them in making data-driven decisions that enhance profitability and customer satisfaction.

Here’s a quick look at the top Shopify and WooCommerce metrics that are vital for agencies to monitor and understand in order to effectively manage and optimize their clients’ ecommerce marketing campaigns and sales funnel.

2. Order Breakdown

The order breakdown section gives a clear, item-by-item view of what’s selling in your clients' online stores. It tracks everything from the number of items sold to the journey customers take to complete a purchase.

The order breakdown section shows your clients which products are flying off the shelves and which are being overlooked. This level of detail helps your agency fine-tune marketing campaigns across various platforms, from boosting Facebook ads to tweaking other paid media strategies. 

By understanding the patterns in how customers shop and what they buy, you make informed decisions that help clients increase average order value and boost overall sales. 

Here’s a concise table showcasing the top ecommerce metrics an agency should monitor regarding order breakdown, along with their importance and practical use cases:

3. Ecommerce Advertising Breakdown

The ecommerce advertising breakdown section dissects the effectiveness of each ad campaign across different platforms, providing a comprehensive look at where your clients' marketing dollars are going and what returns they're generating. It’s a deep dive into the specifics of ad spend, traffic sources, and sales conversion rates.

This part of your ecommerce dashboard is essential for showcasing to your clients exactly how your agency maximizes ROI on every advertising dollar spent. By offering a breakdown of advertising efforts—from Facebook advertising to email marketing campaigns—you present a transparent view of what’s working and what isn’t. 

Analyzing these ecommerce KPIs allows your agency to refine marketing strategies in real time, ensuring that you're meeting (and exceeding) the KPIs that matter most to ecommerce businesses. With insights into product performance, customer experience, and profit margins, your agency will drive more targeted traffic, convert more paying customers, and ultimately, boost overall revenue for your clients.

Here’s a detailed table outlining the key ecommerce advertising metrics an agency should monitor:

4. Goal Tracking

Including goal tracking in an ecommerce dashboard is key for showing how close your clients are to meeting their sales targets. It offers a direct look at the effectiveness of current strategies, helping your agency show its worth and make smart changes where needed.

Setting relevant KPI goals is crucial for agencies to measure and drive client success effectively. These goals should directly align with your clients' business objectives and provide clear benchmarks for performance:

• Align With Client Objectives: Choose KPIs that mirror each client's specific aspirations and challenges.

• Regular Review and Adjustment: Set periodic reviews to refine goals based on evolving client needs and market conditions.

• Quantifiable and Data-driven: Ensure each goal is measurable with data, facilitating straightforward tracking and analysis.

Customizable Dashboards To Meet Client Needs

To build a comprehensive reporting dashboard, incorporate key metrics from all your client's marketing platforms. Capture every important data point, even those beyond standard templates. With AgencyAnalytics' intuitive drag-and-drop editor, your agency tailors and crafts custom dashboards that meet each client's specific needs, enhancing your ability to effectively monitor and report on all aspects of a client's marketing strategy.

Leverage the smart dashboards feature for quicker reporting and streamlined client onboarding. Busy agencies craft and save custom dashboards in just 11 seconds, simplifying the process of tailoring reports to align precisely with specific client needs, objectives, and marketing platforms.

Streamline Reporting With Ecommerce Dashboards and Focus on What Matters

Using ecommerce dashboards simplifies client reporting and campaign analysis, freeing up your agency to focus on what truly matters: creating successful campaigns and building client trust. Instead of getting bogged down in manual data collection and tedious reporting, these dashboards help you gain insights into the performance of your agency’s marketing efforts, allowing you to adapt quickly and drive better results for your clients.

An automated reporting platform with customizable ecommerce dashboard templates allows your agency to scale efficiently and create consistent, professional reports without having to start from scratch every time. This saves time and ensures that every key metric—from sales volume to paid traffic—stays front and center, delivering relevant data in a format that's easy to understand.

As your agency grows, having an automated system makes managing multiple clients easier while maintaining high-quality, detailed reports. This level of scalability means you’ll be able to track dozens of campaigns at once without increasing workload, allowing you to focus on the strategies that drive growth and success, build stronger relationships with clients, and prove the value of your marketing efforts.

We differentiate ourselves by showing clients their true marketing ROI and our AgencyAnalytics dashboard is the reason we are able to guarantee this knowledge to our clients. It aggregates their total marketing investment, total quote and sales value and–ultimately–their ROI.

Gabriela Paiva / Marketing Manager