Alexa Rees
SEO Manager, seoplus+

Over the past 11 years, seoplus+ has faced the common growing pains that many marketing agencies face as they scale–ironing out their internal processes, aligning their team on core values, and determining service offerings. In more recent years, their agency also adopted a hybrid work model and tackled the challenges of building a collaborative work-from-anywhere environment. 

Aside from those challenges, seoplus+ knew that clients often needed solid data to prove the long-term value of SEO services.

The team understood that it was more critical than ever to show their clients a return on investment and clearly deliver value, emphasizing the long-term nature of SEO as a strategic endeavor. 

In order to continue delivering value to their clients, seoplus+ needed a reporting solution that would highlight their team’s efforts. They had multiple boxes that needed to be checked before making the switch from their existing reporting software. 

First, ease of use was a top priority. They wanted a tool that could be seamlessly adopted by their team members without significant training or learning curves.

Second, it was equally important to generate visually appealing, professional reports that effectively convey the results and insights to their clients. 

Third, their reporting solution needed robust integration capabilities, allowing seamless connectivity with the various tools and platforms their team utilizes for data collection and analysis. 

Winning back billable time has been a game-changer for seoplus+, helping them prioritize what truly matters for their clients: delivering exceptional results. By eliminating the arduous task of reviewing data from various platforms and compiling reports, they have reclaimed valuable hours that are now invested in strategic planning and execution. 

This efficiency translates into more dedicated strategy hours for their clients' campaigns, allowing them to optimize and fine-tune their approaches to achieve even better outcomes. 

They’ve benefited from scheduling monthly reports, saving them time and eliminating the need to share results manually. Their clients have also appreciated the convenience of having dedicated login permissions to AgencyAnalytics to view their Google Search Console, search rankings, and Google Analytics data consolidated in one user-friendly interface.

By prioritizing professional and user-friendly reports, seoplus+ consistently upholds its commitment to delivering exceptional quality and ensuring a positive client experience.