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TemplatesSEM Dashboard

SEM Dashboard for Performance Tracking and Client Reporting

Track CTR, conversions, and paid search ROI in a fully customizable SEM dashboard. Automate reporting, provide clients with live access to campaign data, and optimize search engine marketing strategies for better results across platforms.
SEM Dashboard Template Example

Customizable SEM Dashboard for Smarter Search Marketing Insights

A white-labeled SEM dashboard consolidates cross-channel PPC performance into one intuitive view. Highlight CTR, CPC, conversions, and other key metrics that matter to your clients. Customize widgets, adjust layouts, and white label the entire experience to match your agency’s brand.

With automated reporting and integrations across major platforms like Google Ads, Bing Ads, and Meta, agencies reduce time spent on manual reporting and focus on refining strategy, improving ROI, and scaling what works.

Drag and Drop SEM Dashboard Editor
Calum Maxwell Managing Director Optimise Online Headshot

Calum Maxwell, Managing Director

Optimise Online

IhighlyrecommendAgencyAnalyticstoanymarketingagencylookingforareliableandeffectivereportingsolution.Ithashelpedusbecomemoreefficient,transparent,andtrustworthywithourclients,whichhasbeeninvaluabletoourbusinessgrowth.

Easily Report on Your Client’s Search Marketing Performance

Custom SEM Dashboards as Unique as Your Agency

Centralize Client Data for Maximum Impact

Access 80+ Marketing Platform Integrations

Manage online campaigns across multiple channels with access to all the data from 80+ marketing platform integrations. 

No need to pull data manually! Simplify campaign analysis, save time, and provide a comprehensive view of performance.

An example of the available marketing platform integrations AgencyAnalytics offers to connect your clients' marketing data
Elevate Your Agency’s Brand

White Label Client Dashboards for Seamless Branding

Generate white label client dashboards to present reports that reflect your brand’s identity. 

Custom-branded dashboards provide a seamless experience, making it easier to demonstrate value and maintain consistency across communications.

Add Your Own Branding To Your Customizable SEO Reporting Software
Deepen Your Insights

Custom Metrics for Comprehensive Client Reporting

Create custom metrics by combining data points from 80+ integrations to offer in-depth client reporting. 

Custom widgets make it easy to provide tailored insights that reflect unique campaign objectives.

AgencyAnalytics Custom Metrics Feature
Simplify Client Management

Custom Dashboards for Multi-Client Oversight

Easily create custom SEM dashboards at the agency account level to view key metrics and data for multiple clients in one centralized location. 

Simplify campaign management and keep an eye on the overall performance across multiple clients at once.

Create custom dashboards at the account level and include data from more than one client campaign.
Exceptional Support When You Need It

24/5 Live Chat for Instant Assistance

Round-the-clock support is always at hand, prioritizing your agency's needs. Live chat is available 24/5, with response times under three minutes. 

With a satisfaction rate consistently above 95%, the support team is here to help agencies create SEM dashboards and more. 

You care about your client’s success. We care about yours.

Best in Class Customer Support
Report Smarter. Not Harder.

Streamline Reporting and Focus On What Matters

Save time every month by seamlessly integrating the most critical SEM data with marketing metrics from over 80 other sources. 

Customize each SEM dashboard to fit client needs and quickly clone them for efficient client onboarding. Make reporting and analysis faster and more accurate, and focus your time on growing your agency.

Smarter Client Reporting Platform

Sign up for your free trial now!

No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.

Website Click

8 Sections To Include in a Search Engine Marketing Dashboard

Google Ads (still commonly referred to as Google Adwords) is the cornerstone of any effective SEM campaign. These metrics provide actionable insights that are pivotal for optimizing campaigns and demonstrating the value a marketing agency brings to its clients.

Google Ads metrics like click-through rates, cost per acquisition, and conversion rates offer a clear picture of campaign performance. Including these metrics in a SEM dashboard makes it easier for agencies to optimize campaigns and showcase their impact to clients.

Google Ads Performance SEM Dashboard Data Example

Build automated SEM dashboards that deliver results

Save time and impress clients with a powerful, results-driven dashboard template. Access the free search engine marketing dashboard template today!

Try these client reporting features for marketing agencies

Tracking what happens after the click is just as important as monitoring the initial engagement. Google Analytics provides invaluable data on user behavior, whether the click originated from a paid search ad or an organic search result.

Google Analytics offers detailed insights into post-click activities, helping agencies understand how users interact with a site after arriving. Including this data ensures comprehensive analysis and optimization opportunities.

Include Google Analytics data in a SEM report or dashboard to showcase the bottom-line impact of their SEM efforts and fine-tune search strategies. This ensures that both paid and organic search efforts lead to meaningful and measurable results.

Goals and conversions metrics in Google Analytics custom dashboards

FAQs About Custom SEM Dashboards

Still have questions about how to create and use custom SEM Dashboards? Don’t worry, we’ve got you covered.

A SEM (Search Engine Marketing) Dashboard is a reporting interface that consolidates paid search performance data into one platform. It allows digital marketing agencies to track and visualize the effectiveness of their marketing efforts through charts, graphs, and widgets—without switching between tools.

To build a white label SEM Dashboard, connect your SEM platforms to a reporting solution like AgencyAnalytics, choose from prebuilt templates, and apply your agency’s branding. Customize the dashboard by incorporating your agency's branding elements—such as logos, color schemes, and custom domains—and begin monthly reporting with no manual work required.

Track key metrics like Impressions, Clicks, Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). These KPIs help agencies analyze and optimize their marketing efforts, ad relevance, audience engagement, cost efficiency, and overall campaign effectiveness, guiding strategic adjustments to enhance performance.

The dashboard simplifies reporting by replacing manual reporting tools with automated, visual insights. Agencies can send branded reports that clearly communicate the results of SEM campaigns using dynamic charts, graphs, and widgets that clients can easily understand.

By centralizing marketing data, the SEM Dashboard enables teams to leverage data for quick optimizations. Agencies can analyze what’s working, edit underperforming campaigns, and make data-driven adjustments that improve ROI—without leaving the platform.

Yes. Customize every aspect of the SEM Dashboard by editing widgets, selecting metrics, and adjusting layouts to meet your client’s needs. Whether you're tracking a single campaign or managing dozens, the dashboard supports full customization to match any reporting workflow.

Top dashboard choices include the website analytics dashboards for web analytics insights, the social media analytics dashboard to present social media analytics, and the SEO reporting dashboard to showcase SEO outcomes. Agencies often finalize reports using the white label PPC dashboard for PPC summaries and the digital marketing reporting dashboards to capture digital marketing performance.

Lily Zimmel, Agency Director at Envida

Lily Zimmel, Agency Director

Envida

SwitchingtoAgencyAnalyticshastransformedthewaywehandlereporting,allowingustoreinvestthatsavedtimeintohigh-valueworkthatdirectlybenefitsourclientsandouragency’sgrowth.

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