SEM Dashboard

A customizable SEM dashboard is a powerful tool for streamlining client reporting and enhancing campaign optimization. These dashboards simplify the process of tracking key SEM metrics, driving optimizations that improve search engine marketing results.
SEM Dashboard Template Example

What is a SEM Dashboard?

A white label SEM dashboard is a customizable tool that digital marketing agencies use to track all essential KPIs related to search engine marketing efforts. It helps agencies monitor key performance metrics such as click-through rates, conversion rates, and ROI in real time.

By offering a branded experience, agencies present comprehensive reports to clients, enhancing transparency and trust. Streamline data collection and visualization, ensuring efficient campaign optimization and better overall performance.

Why Your Agency Needs a SEM Analytics Dashboard

A SEM analytics dashboard is essential for any marketing agency committed to delivering exceptional results and maintaining a competitive edge. SEM reporting tools provide a comprehensive view of all relevant SEM marketing data helps digital marketers make informed decisions. With live access to key metrics, your agency’s marketing team easily tracks campaign progress, identifies trends, and adjusts strategies to maximize results.

A customizable dashboard makes it faster and easier to consolidate and leverage data from multiple sources and marketing campaigns in a single, easy-to-navigate interface. This saves time by eliminating the need for manual data compilation and analysis. 

Instead, the focus is on interpreting the data and implementing effective campaign optimizations. 

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8 Sections To Include in a Search Engine Marketing Dashboard

Google Ads (still commonly referred to as Google Adwords) is the cornerstone of any effective SEM campaign. These metrics provide actionable insights that are pivotal for optimizing campaigns and demonstrating the value a marketing agency brings to its clients.

Google Ads Performance SEM Dashboard Data Example

Google Ads metrics like click-through rates, cost per acquisition, and conversion rates offer a clear picture of campaign performance. Including these metrics in a SEM dashboard makes it easier for agencies to optimize campaigns and showcase their impact to clients.

Metric

Importance

Example Use Case

Metric

Click-Through Rate (CTR)

Importance

Critical

Example Use Case

Optimize ad creatives and targeting strategies to improve user engagement.

Metric

Cost Per Acquisition (CPA)

Importance

Critical

Example Use Case

Adjust bidding strategies to optimize campaign costs relative to conversion goals.

Metric

Conversion Rate

Importance

High

Example Use Case

Fine-tune audience targeting and ad placements to maximize ROI.

Metric

Viewability

Importance

Useful

Example Use Case

Ensure ads are seen by users, adjusting placement strategies to increase visibility.

Including these metrics in a SEM dashboard helps agencies provide transparent, detailed reports that build client trust. This approach ensures that both the agency and its clients benefit from a data-driven strategy.

2. Microsoft Ads Key Metrics

While Microsoft Ads might have a smaller share of the search market, its performance is invaluable for a well-rounded SEM campaign. Understanding these ad metrics helps marketing agencies leverage every opportunity to optimize performance and deliver value to clients.

Microsoft Ads Key Dashboard Metrics

Including these metrics in a SEM dashboard simplifies tracking and enhances the ability to make data-driven decisions.

Metric

Importance

Example Use Case

Metric

Click-Through Rate (CTR)

Importance

Critical

Example Use Case

Refine ad creatives and targeting to boost user engagement.

Metric

Cost Per Acquisition (CPA)

Importance

Critical

Example Use Case

Adjust bids to manage campaign costs efficiently while meeting conversion goals.

Metric

Conversion Rate

Importance

High

Example Use Case

Optimize audience targeting and ad placements for better ROI.

Metric

Quality Score

Importance

Useful

Example Use Case

Improve ad relevance and landing page experience to enhance ad performance.

Including these Microsoft Ads metrics in a SEM dashboard helps agencies present comprehensive, insightful reports to clients. This approach not only builds trust but also ensures campaigns are continuously optimized for the best possible results.

3. Keyword Rankings

Search Engine Marketing encompasses both paid and organic search efforts. Monitoring keyword rankings for organic performance is essential for a comprehensive SEM strategy. This holistic approach ensures that marketing agencies maximize visibility and effectiveness across search engine results pages.

Keyword Rankings Dashboard Widget Example

Including this data in a SEM dashboard helps agencies identify opportunities to optimize content for better overall performance.

Tracking keyword rankings helps agencies optimize both organic efforts, ensuring a well-rounded and effective SEM strategy.

4. Domain Authority Metrics

Domain authority and backlink data play a vital role in assessing and improving organic search effectiveness. These metrics offer insights that help agencies enhance their SEM strategies.

Domain Authority Metrics Examples in a SEM Dashboard

Domain authority and backlink data in a SEM dashboard helps agencies showcase growth, identify areas for improvement, and highlight opportunities to boost organic search performance.

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5. Google Analytics Data

Tracking what happens after the click is just as important as monitoring the initial engagement. Google Analytics provides invaluable data on user behavior, whether the click originated from a paid search ad or an organic search result. 

Goals and conversions metrics in Google Analytics custom dashboards

Google Analytics offers detailed insights into post-click activities, helping agencies understand how users interact with a site after arriving. Including this data ensures comprehensive analysis and optimization opportunities.

Metric

Importance

Example Use Case

Metric

Bounce Rate

Importance

Critical

Example Use Case

Identify pages with high bounce rates to improve user experience and content relevance.

Metric

Session Duration

Importance

High

Example Use Case

Measure the average time users spend on the site to assess engagement and content effectiveness.

Metric

Pages per Session

Importance

High

Example Use Case

Evaluate the number of pages viewed per session to optimize site navigation and user flow.

Metric

Goal Completions

Importance

Critical

Example Use Case

Track conversions and other key actions to measure the effectiveness of SEM campaigns.

Include Google Analytics data in a SEM report or dashboard to showcase the bottom-line impact of their SEM efforts and fine-tune search strategies. This ensures that both paid and organic search efforts lead to meaningful and measurable results.

6. Website Health Scores

Technical SEO is a critical component of any effective SEM strategy. Google Lighthouse site health data provides essential insights into a website's technical performance, helping agencies identify and address issues that could impact search rankings and user experience.

google lighthouse report metrics

Google Lighthouse evaluates key aspects of technical SEO, from page speed to accessibility. This data helps agencies ensure their clients' sites are optimized for both search engines and users.

7. Google Search Console

To understand the true impact of SEO efforts, adding Google Search Console data to a SEM dashboard provides comprehensive insights into how a site performs on Google search engine results pages.

Automated Google Search Console Reporting Tool

Google Search Console offers valuable data on search performance, helping agencies track the effectiveness of their SEO efforts. These metrics provide a more in-depth understanding of how SEO impacts visibility and traffic.

Metric

Importance

Example Use Case

Metric

Impressions

Importance

High

Example Use Case

Monitor the number of times the site appears in search results to gauge visibility.

Metric

Clicks

Importance

Critical

Example Use Case

Track clicks from search results to assess user engagement and drive traffic.

Metric

Average Position

Importance

Critical

Example Use Case

Measure the average ranking position to identify opportunities for improving search performance.

Metric

Click-Through Rate (CTR)

Importance

High

Example Use Case

Analyze CTR to refine meta tags and content, increasing engagement from search results.

Incorporating Google Search Console metrics in a SEM dashboard provides a clear picture of SEO performance. This data helps agencies optimize their organic search strategies, ensuring that SEO efforts lead to improved search visibility and increased traffic from Google search results.

8. Goal Tracking 

Including goal tracking in a SEM dashboard is essential for highlighting progress against client objectives. It provides a clear view of how campaigns are performing in relation to set goals, enabling agencies to demonstrate value and make informed adjustments.

Create, monitor, and display clear goals to prove the value your agency delivers to its clients.

Goal tracking ensures that every action taken aligns with client expectations, fostering transparency and accountability.

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Customizable Dashboards To Meet Client Needs

To create a truly comprehensive reporting dashboard, add key metrics from all of your client's marketing platforms. This helps agencies track all the necessary data points, even those not covered in an existing template. Simply use the drag-and-drop editor to build and customize bespoke client dashboards.

An illustration of a customizable SEM Dashboard from AgencyAnalytics

For even faster reporting and client onboarding, try the Smart Dashboards feature. Busy agencies create and save custom dashboards in just 11 seconds, making it easy to tailor reports to specific client needs, objectives, and marketing platforms. This adaptability ensures that every campaign is tracked with precision and clarity.

Streamline Reporting With SEM Dashboards and Focus on What Matters

Use a customizable SEM dashboard to streamline client reporting and campaign analysis, giving you more time to focus on what truly matters–crafting winning campaigns and building client trust. 

Drag and Drop SEM Dashboard Editor

With a user-friendly interface and comprehensive data insights, agencies manage multiple clients and online marketing campaigns efficiently and present clear, impactful data that demonstrate the value being delivered.

Prefer a weekly or monthly reporting schedule? Easily flip dashboards into white label reports with just a few clicks! Eliminate the manual work and provide insightful data in a meaningful way with one platform.

Gorgeous interface. Simple, elegant, without sacrificing features. And SO MANY features. Plus, integrated marketing. Now we have a single platform to manage and report SEO, SEM, and Social Media.

Pete Nowicki
Pete Nowicki
Flylight Media, Inc.

Custom SEM Dashboards as Unique as Your Agency

Centralize Client Data for Maximum Impact

Access 80+ Marketing Platform Integrations

Manage online campaigns across multiple channels with access to all the data from 80+ marketing platform integrations. 

No need to pull data manually! Simplify campaign analysis, save time, and provide a comprehensive view of performance.

An example of the available marketing platform integrations AgencyAnalytics offers to connect your clients' marketing data
Elevate Your Agency’s Brand

White Label Client Dashboards for Seamless Branding

Generate white label client dashboards to present reports that reflect your brand’s identity. 

Custom-branded dashboards provide a seamless experience, making it easier to demonstrate value and maintain consistency across communications.

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Deepen Your Insights

Custom Metrics for Comprehensive Client Reporting

Create custom metrics by combining data points from 80+ integrations to offer in-depth client reporting. 

Custom widgets make it easy to provide tailored insights that reflect unique campaign objectives.

AgencyAnalytics Custom Metrics Feature
Simplify Client Management

Custom Dashboards for Multi-Client Oversight

Easily create custom SEM dashboards at the agency account level to view key metrics and data for multiple clients in one centralized location. 

Simplify campaign management and keep an eye on the overall performance across multiple clients at once.

Create custom dashboards at the account level and include data from more than one client campaign.
Exceptional Support When You Need It

24/5 Live Chat for Instant Assistance

Round-the-clock support is always at hand, prioritizing your agency's needs. Live chat is available 24/5, with response times under three minutes. 

With a satisfaction rate consistently above 95%, the support team is here to help agencies create SEM dashboards and more. 

You care about your client’s success. We care about yours.

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Give Your Agency Time To Grow

Report Smarter. Not Harder.

Save time every month by seamlessly integrating the most critical SEM data with marketing metrics from over 80 other sources. 

Customize each SEM dashboard to fit client needs and quickly clone them for efficient client onboarding. 

Make reporting and analysis faster and more accurate, and focus your time on growing your agency.

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