SEM Dashboard for Performance Tracking and Client Reporting

Customizable SEM Dashboard for Smarter Paid Search Insights

A white-labeled SEM dashboard consolidates cross-channel PPC performance into one intuitive view. Highlight CTR, CPC, conversions, and other key metrics that matter to your clients. Customize widgets, adjust layouts, and white label the entire experience to match your agency’s brand.

With automated reporting and integrations across major platforms like Google Ads, Bing Ads, and Meta, agencies reduce time spent on manual reporting and focus on refining strategy, improving ROI, and scaling what works.

I highly recommend AgencyAnalytics to any marketing agency looking for a reliable and effective reporting solution. It has helped us become more efficient, transparent, and trustworthy with our clients, which has been invaluable to our business growth.

Calum Maxwell / Managing Director

8 Sections To Include in a Search Engine Marketing Dashboard

1. Google Ads Performance Data

Google Ads (still commonly referred to as Google Adwords) is the cornerstone of any effective SEM campaign. These metrics provide actionable insights that are pivotal for optimizing campaigns and demonstrating the value a marketing agency brings to its clients.

Google Ads metrics like click-through rates, cost per acquisition, and conversion rates offer a clear picture of campaign performance. Including these metrics in a SEM dashboard makes it easier for agencies to optimize campaigns and showcase their impact to clients.

Including these metrics in a SEM dashboard helps agencies provide transparent, detailed reports that build client trust. This approach ensures that both the agency and its clients benefit from a data-driven strategy.

2. Microsoft Ads Key Metrics

While Microsoft Ads might have a smaller share of the search market, its performance is invaluable for a well-rounded SEM campaign. Understanding these ad metrics helps marketing agencies leverage every opportunity to optimize performance and deliver value to clients.

Including these metrics in a SEM dashboard simplifies tracking and enhances the ability to make data-driven decisions.

Including these Microsoft Ads metrics in a SEM dashboard helps agencies present comprehensive, insightful reports to clients. This approach not only builds trust but also ensures campaigns are continuously optimized for the best possible results.

3. Keyword Rankings

Search Engine Marketing encompasses both paid and organic search efforts. Monitoring keyword rankings for organic performance is essential for a comprehensive SEM strategy. This holistic approach ensures that marketing agencies maximize visibility and effectiveness across search engine results pages.

Including this data in a SEM dashboard helps agencies identify opportunities to optimize content for better overall performance.

Tracking keyword rankings helps agencies optimize both organic efforts, ensuring a well-rounded and effective SEM strategy.

4. Domain Authority Metrics

Domain authority and backlink data play a vital role in assessing and improving organic search effectiveness. These metrics offer insights that help agencies enhance their SEM strategies.

Domain authority and backlink data in a SEM dashboard helps agencies showcase growth, identify areas for improvement, and highlight opportunities to boost organic search performance.

5. Google Analytics Data

Tracking what happens after the click is just as important as monitoring the initial engagement. Google Analytics provides invaluable data on user behavior, whether the click originated from a paid search ad or an organic search result. 

Google Analytics offers detailed insights into post-click activities, helping agencies understand how users interact with a site after arriving. Including this data ensures comprehensive analysis and optimization opportunities.

Include Google Analytics data in a SEM report or dashboard to showcase the bottom-line impact of their SEM efforts and fine-tune search strategies. This ensures that both paid and organic search efforts lead to meaningful and measurable results.

6. Website Health Scores

Technical SEO is a critical component of any effective SEM strategy. Google Lighthouse site health data provides essential insights into a website's technical performance, helping agencies identify and address issues that could impact search rankings and user experience.

Google Lighthouse evaluates key aspects of technical SEO, from page speed to accessibility. This data helps agencies ensure their clients' sites are optimized for both search engines and users.

7. Google Search Console

To understand the true impact of SEO efforts, adding Google Search Console data to a SEM dashboard provides comprehensive insights into how a site performs on Google search engine results pages.

Google Search Console offers valuable data on search performance, helping agencies track the effectiveness of their SEO efforts. These metrics provide a more in-depth understanding of how SEO impacts visibility and traffic.

Incorporating Google Search Console metrics in a SEM dashboard provides a clear picture of SEO performance. This data helps agencies optimize their organic search strategies, ensuring that SEO efforts lead to improved search visibility and increased traffic from Google search results.

8. Goal Tracking 

Including goal tracking in a SEM dashboard is essential for highlighting progress against client objectives. It provides a clear view of how campaigns are performing in relation to set goals, enabling agencies to demonstrate value and make informed adjustments.

Goal tracking ensures that every action taken aligns with client expectations, fostering transparency and accountability.

Customizable Dashboards To Meet Client Needs

To create a truly comprehensive reporting dashboard, add key metrics from all of your client's marketing platforms. This helps agencies track all the necessary data points, even those not covered in an existing template. Simply use the drag-and-drop editor to build and customize bespoke client dashboards.

For even faster reporting and client onboarding, try the Smart Dashboards feature. Busy agencies create and save custom dashboards in just 11 seconds, making it easy to tailor reports to specific client needs, objectives, and marketing platforms. This adaptability ensures that every campaign is tracked with precision and clarity.

Streamline Reporting With SEM Dashboards and Focus on What Matters

Use a customizable SEM dashboard to streamline client reporting and campaign analysis, giving you more time to focus on what truly matters–crafting winning campaigns and building client trust. 

With a user-friendly interface and comprehensive data insights, agencies manage multiple clients and online marketing campaigns efficiently and present clear, impactful data that demonstrate the value being delivered.

Prefer a weekly or monthly reporting schedule? Easily flip dashboards into white label reports with just a few clicks! Eliminate the manual work and provide insightful data in a meaningful way with one platform.

Gorgeous interface. Simple, elegant, without sacrificing features. And SO MANY features. Plus, integrated marketing. Now we have a single platform to manage and report SEO, SEM, and Social Media.

Pete Nowicki