SEM Dashboard for Performance Tracking and Client Reporting

Track CTR, conversions, and paid search ROI in a fully customizable SEM dashboard. Automate reporting, provide clients with live access to campaign data, and optimize search engine marketing strategies for better results across platforms.
SEM Dashboard Template Example

Customizable SEM Dashboard for Smarter Search Marketing Insights

A white-labeled SEM dashboard consolidates cross-channel PPC performance into one intuitive view. Highlight CTR, CPC, conversions, and other key metrics that matter to your clients. Customize widgets, adjust layouts, and white label the entire experience to match your agency’s brand.

With automated reporting and integrations across major platforms like Google Ads, Bing Ads, and Meta, agencies reduce time spent on manual reporting and focus on refining strategy, improving ROI, and scaling what works.

Drag and Drop SEM Dashboard Editor
Calum Maxwell Managing Director Optimise Online Headshot

Calum Maxwell, Managing Director

Optimise Online

IhighlyrecommendAgencyAnalyticstoanymarketingagencylookingforareliableandeffectivereportingsolution.Ithashelpedusbecomemoreefficient,transparent,andtrustworthywithourclients,whichhasbeeninvaluabletoourbusinessgrowth.

Easily Report on Your Client’s Search Marketing Performance

Custom SEM Dashboards as Unique as Your Agency

Centralize Client Data for Maximum Impact

Access 80+ Marketing Platform Integrations

Manage online campaigns across multiple channels with access to all the data from 80+ marketing platform integrations. 

No need to pull data manually! Simplify campaign analysis, save time, and provide a comprehensive view of performance.

An example of the available marketing platform integrations AgencyAnalytics offers to connect your clients' marketing data
Elevate Your Agency’s Brand

White Label Client Dashboards for Seamless Branding

Generate white label client dashboards to present reports that reflect your brand’s identity. 

Custom-branded dashboards provide a seamless experience, making it easier to demonstrate value and maintain consistency across communications.

Add Your Own Branding To Your Customizable SEO Reporting Software
Deepen Your Insights

Custom Metrics for Comprehensive Client Reporting

Create custom metrics by combining data points from 80+ integrations to offer in-depth client reporting. 

Custom widgets make it easy to provide tailored insights that reflect unique campaign objectives.

AgencyAnalytics Custom Metrics Feature
Simplify Client Management

Custom Dashboards for Multi-Client Oversight

Easily create custom SEM dashboards at the agency account level to view key metrics and data for multiple clients in one centralized location. 

Simplify campaign management and keep an eye on the overall performance across multiple clients at once.

Create custom dashboards at the account level and include data from more than one client campaign.
Exceptional Support When You Need It

24/5 Live Chat for Instant Assistance

Round-the-clock support is always at hand, prioritizing your agency's needs. Live chat is available 24/5, with response times under three minutes. 

With a satisfaction rate consistently above 95%, the support team is here to help agencies create SEM dashboards and more. 

You care about your client’s success. We care about yours.

Best in Class Customer Support
Report Smarter. Not Harder.

Streamline Reporting and Focus on What Matters

Save time every month by seamlessly integrating the most critical SEM data with marketing metrics from over 80 other sources. 

Customize each SEM dashboard to fit client needs and quickly clone them for efficient client onboarding. Make reporting and analysis faster and more accurate, and focus your time on growing your agency.

Smarter Client Reporting Platform

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No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.

8 Sections To Include in a Search Engine Marketing Dashboard

Google Ads (still commonly referred to as Google Adwords) is the cornerstone of any effective SEM campaign. These metrics provide actionable insights that are pivotal for optimizing campaigns and demonstrating the value a marketing agency brings to its clients.

Google Ads metrics like click-through rates, cost per acquisition, and conversion rates offer a clear picture of campaign performance. Including these metrics in a SEM dashboard makes it easier for agencies to optimize campaigns and showcase their impact to clients.

Google Ads Performance SEM Dashboard Data Example

FAQs About Custom SEM Dashboards

Still have questions about how to create and use custom SEM Dashboards? Don’t worry, we’ve got you covered.

A SEM (Search Engine Marketing) Dashboard consolidates essential metrics from both SEO and PPC campaigns into a centralized interface. This integration assists agencies in monitoring and analyzing their clients' search engine marketing performance efficiently, facilitating data-driven decisions to enhance visibility and ROI.

To create a white label SEM Dashboard, integrate your clients' SEO and PPC data into AgencyAnalytics. Customize the dashboard by incorporating your agency's branding elements—such as logos, color schemes, and custom domains—to ensure a professional and consistent presentation that reinforces your brand identity.

Agencies should monitor metrics including Impressions, Clicks, Click-Through Rate (CTR), Conversion Rate, Cost Per Click (CPC), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). These indicators provide insights into ad relevance, audience engagement, cost efficiency, and overall campaign effectiveness, guiding strategic adjustments to enhance performance.

A SEM Dashboard streamlines client reporting by consolidating SEO and PPC data into a single, customizable interface. This consolidation simplifies the reporting process, enhances transparency, and allows clients to access insights pertinent to their business objectives, strengthening client-agency relationships.

By providing detailed analytics on both organic and paid search performance, a SEM Dashboard helps agencies identify high-performing keywords, ads, and strategies. This insight supports data-driven adjustments to bidding, targeting, and content strategies, maximizing return on investment for clients.

Lily Zimmel, Agency Director at Envida

Lily Zimmel, Agency Director

Envida

SwitchingtoAgencyAnalyticshastransformedthewaywehandlereporting,allowingustoreinvestthatsavedtimeintohigh-valueworkthatdirectlybenefitsourclientsandouragency’sgrowth.

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