Graham Lumley,
Director of Digital Marketing at Blackhawk Digital Marketing

The Blackhawk team members have their hands in a lot of digital channels, from the initial website design to running client campaigns across multiple platforms, including paid ads, SEO, and email marketing–all of which they reported on monthly.  

Because of this complexity, the team was finding it difficult to combine all of their clients’ marketing data, and their process was quickly becoming complicated. They spent a lot of time manually creating and updating custom spreadsheets using Google Sheets. 

The Blackhawk reporting process would take about 1.5 hours per individual campaign. And this process would be repeated each time a new client was onboarded. In total, it required approximately 100 hours per month just to complete the agency’s client reports. The team knew this wasn’t scalable, and would hamper the agency’s long-term growth.

Blackhawk tried other reporting platforms but struggled with the integrations and platform stability. The team members needed something they could trust to paint a clear picture of their entire marketing funnel for their clients. 

They went looking for something that was user-friendly for their internal team to use and also easy for their clients to understand the reports being generated. 

After testing out AgencyAnalytics dashboards and reports, they knew they had found a streamlined reporting process that would eliminate hours of manual grunt work, all while demonstrating their agency’s value to their clients.

When Blackhawk onboards a new client, the team starts by creating a new account in AgencyAnalytics and integrating all of their client’s relevant platforms. They implement a custom dashboard that emphasizes the client's main marketing channels and KPIs–traffic, conversions, and revenue. Every single client also receives a login to access their data any time they want.

The Blackhawk team sets up automated reports that are delivered directly to their clients’ inboxes. Clients love the reports because they’re easy to understand the current state of their marketing efforts and overall company growth.

Beyond using AgencyAnalytics as a reporting tool for existing clients, Blackhawk also uses the platform when pitching its services to potential new clients. Showcasing the client reports as part of the sales process not only helps the agency maintain its transparent approach–something its clients really appreciate–but has also helped the team close more deals.