Graham Lumley,
Director of Digital Marketing at Blackhawk Digital Marketing

Blackhawk Digital Marketing uses AgencyAnalytics as a tool to maintain transparency with its clients and close more deals.
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Graham Lumley
We’ve tried other reporting platforms for marketing agencies and AgencyAnalytics is without a doubt the best we’ve found. That’s why we’ve used it for years and will continue to do so. We couldn’t recommend AgencyAnalytics more.
Graham Lumley, Blackhawk Digital Marketing

The Client

Blackhawk Digital Marketing is a one-stop-marketing-shop founded in 2016 by CEO, Jonathan Windham in Austin, TX. The agency works with businesses in over 30 states across the U.S. as well as some in Europe and Australia.

Since starting, Blackhawk Digital Marketing has built over 400 client websites and currently has ongoing management, marketing, and optimization contracts with 75 clients.  

It offers everything from website design to animation, CRM management, and more, plus the addition of cohesive strategies and in-depth reporting.  

The Blackhawk team believes part of its success is driven by maintaining absolute transparency. The shop ensures a constant stream of communication and gives each client access to their campaign reporting. That is one of the things that drew the agency to AgencyAnalytics. 

With over 75 different integrations, the team quickly and easily creates comprehensive reports for clients covering website performance, search engine optimization, advertising, social media, email, and more. 

Not only did this help provide in-depth reporting to their clients, but it reduced the burden on the team to create them. This helped improve Blackhawk’s overall work-life balance and employee morale, something very important to the founder.

By focusing on the happiness of each individual employee, we ensure better outcomes for our clients as well. We know this people-first strategy works because our employee and client retention rate is incredibly high.
Graham Lumley, Blackhawk Digital Marketing

IndustryFull Service
LocationAustin, TX

The Challenge

The Blackhawk team members have their hands in a lot of digital channels, from the initial website design to running client campaigns across multiple platforms, including paid ads, SEO, and email marketing–all of which they reported on monthly.  

Because of this complexity, the team was finding it difficult to combine all of their clients’ marketing data, and their process was quickly becoming complicated. They spent a lot of time manually creating and updating custom spreadsheets using Google Sheets. 

The Blackhawk reporting process would take about 1.5 hours per individual campaign. And this process would be repeated each time a new client was onboarded. In total, it required approximately 100 hours per month just to complete the agency’s client reports. The team knew this wasn’t scalable, and would hamper the agency’s long-term growth.

It accomplished the end goal of sharing results with our clients, but it was incredibly time-consuming. When we found AgencyAnalytics, we were able to cut the time spent on reporting by over 80%.
Graham Lumley, Blackhawk Digital Marketing

The Solution

Blackhawk tried other reporting platforms but struggled with the integrations and platform stability. The team members needed something they could trust to paint a clear picture of their entire marketing funnel for their clients. 

They went looking for something that was user-friendly for their internal team to use and also easy for their clients to understand the reports being generated. 

After testing out AgencyAnalytics dashboards and reports, they knew they had found a streamlined reporting process that would eliminate hours of manual grunt work, all while demonstrating their agency’s value to their clients.

If you work for another agency and you’re spending too much time manually creating reports for your clients, you need to switch and take advantage of AgencyAnalytics. It has saved Blackhawk thousands of hours over the years, which allows us to spend more time working directly with our clients which leads to better results for everyone.
Graham Lumley, Blackhawk Digital Marketing

The Result

When Blackhawk onboards a new client, the team starts by creating a new account in AgencyAnalytics and integrating all of their client’s relevant platforms. They implement a custom dashboard that emphasizes the client's main marketing channels and KPIs–traffic, conversions, and revenue. Every single client also receives a login to access their data any time they want.

The Blackhawk team sets up automated reports that are delivered directly to their clients’ inboxes. Clients love the reports because they’re easy to understand the current state of their marketing efforts and overall company growth.

Beyond using AgencyAnalytics as a reporting tool for existing clients, Blackhawk also uses the platform when pitching its services to potential new clients. Showcasing the client reports as part of the sales process not only helps the agency maintain its transparent approach–something its clients really appreciate–but has also helped the team close more deals.

AgencyAnalytics allows us to go above and beyond for our clients and has significantly contributed to our growth over the past few years.
Graham Lumley, Blackhawk Digital Marketing

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