Matomo Reporting
Bring Matomo data into focus
Transform complex Matomo website analytics into clear, client-friendly reports that reveal what's working and where to improve.
Visualize Data
Simplify complex web analytics into beautiful, easy-to-understand charts and graphs
Segment Channels
Monitor Matomo metrics by channel and understand what’s driving performance
Know Your Audience
Analyze visitors, users, conversions, and revenue by country and browser
Track Goals
Create impactful dashboards and reports that highlight client goals and results
Intuitive Matomo Analytics
Easily track and demonstrate the impact of your agency's ongoing digital strategies with the AgencyAnalytics Matomo dashboard. Matomo is a Google Analytics alternative that prioritizes data protection and user privacy.
Transform complex Matomo web analytics and KPIs into easy-to-understand charts and graphs that display performance. Monitor your clients’ Matomo metrics like visitors, behavior, acquisition, and goals alongside key data from all their other important marketing tools.
Explore All Available Matomo Metrics
- Actions
- Average Actions
- Average Time
- Bounce Rate
- Bounces
- Conversion Rate
- Conversions
- Converted Visits
- Date
- Event Average
- Event Max
- Event Min
- Event Sum
- Events
- Events With Value
- Goal Revenue
- Max Actions
- New Visit Conversion Rate
- New Visit Conversions
- New Visit Converted Visits
- New Visit Revenue
- Returning Visit Conversion Rate
- Returning Visit Conversions
- Returning Visit Converted Visits
- Returning Visit Revenue
- Total Time
- Unique Visitors
- Users
- Visits
MASTER YOUR METRICS
Drive Decisions With Matomo Visitor and Acquisition Data
Analyze Matomo visitor and acquisition data by channel for clear understanding of what’s driving results. Use detailed visitor data to tailor your content and offers, increasing engagement and loyalty. Optimize your campaigns with real-time insights into customer behavior and conversion trends.
BOOST YOUR CLIENT’S WEBSITE PERFORMANCE
Page & Event Level Performance Data
Review pages by Matomo performance metrics like entry visits, hits, and time spent. Examine high-performing web pages and identify underperforming ones for potential optimization and content revision. Then, add context to the time visitors are spending on your client’s website. Track events over time and top events by visits, as well showcasing events with value.
ELEVATE CLIENT SATISFACTION
Highlight ROI With AgencyAnalytics' Matomo Dashboard
Leverage the AgencyAnalytics Matomo dashboard for a transparent view of your clients’ digital performance. Monitor critical metrics such as traffic sources, user behavior, and conversion rates in a compelling format. Tailor data presentations to match each client's specific goals, highlighting the effectiveness of campaigns and offering concrete proof of agency ROI. Clearly demonstrate your agency’s significant impact on client success and reinforce your role as an indispensable partner in achieving business growth.
Easily integrate your agency's logo and brand colors, customizing every aspect of the platform to align with your brand identity. White label features ensure each report and dashboard reflects your agency's professional image, providing a cohesive and polished brand experience. By tailoring the look and feel of client communications, you present the platform as a seamless extension of your services, enhancing client trust and reinforcing brand recognition.
Enhance each marketing dashboard and report by creating custom metrics for the most detailed client reporting possible. Combine data points from 85+ integrations into unique, blended metrics. This added layer of personalization delivers elevated insights and transparency, allowing agencies to offer deeper, more meaningful analysis. Professional, customizable reports not only showcase the agency's expertise but also reinforce its value by providing clients with comprehensive, tailored insights.
Take your reporting well beyond Matomo. Create custom AgencyAnalytics dashboards that effectively compare performance across more than 85 leading marketing integrations, including PPC, social media, email channels, and more. This powerful tool provides a unified view of key metrics, enabling your agency to assess the effectiveness of your client campaigns across different channels. Customizable reports allow for the presentation of data in a way that aligns with each client's specific goals, highlighting the strengths and opportunities within their marketing strategies.
Discover the white label reporting tool trusted by 7,000+ marketing agencies.
After creating a custom marketing report, put your Matomo reporting on autopilot by scheduling it to send on a daily, weekly, bi-weekly, quarterly, monthly, or annual basis. Receive notifications before each report is sent, allowing for the addition of comments and unique insights, ensuring a personalized client experience.
This report automation enhances efficiency, reduces manual workload, and maintains consistent, high-quality communication with clients. Continually reinforce your agency's commitment to delivering exceptional service.
Leverage a variety of customization options to craft the story of your clients’ marketing performance. Include flexible report pages, fully customizable backgrounds, and bespoke report metrics and elements, all within an intuitive drag-and-drop report builder. Craft detailed, branded reports that highlight your agency's marketing expertise and impress clients with the depth of insights provided. This powerful tool enables your agency to produce better, faster reports that reflect your unique style and capabilities, reinforcing your value through tailored and visually engaging presentations.
At AgencyAnalytics, we're dedicated to ensuring your agency's success. Our live chat support team, accessible 24/5, is known for lightning-fast response times, typically under 3 minutes. Our commitment to excellence is reflected in our customer satisfaction ratings, which consistently score 95% or higher. Whether you need assistance with your Matomo dashboards or any other integration or reporting feature, our dedicated support team is here to help you deliver exceptional services to your clients.
FAQs About Matomo Reporting for Marketing Agencies
Digging into web analytics shouldn’t feel like a deep dive into code. These FAQs show how to surface audience behavior, visualize web performance, brand reports, automate them, and manage insights across multiple sites.
AgencyAnalytics connects to Matomo with view access to the sites you want data from and a valid Matomo auth token. Full steps are in the Matomo connection guide.
AgencyAnalytics reports Matomo visitors, goals, and events, with Unique Visitors, Bounce Rate, Goal Conversions and Conversion Rate among the fields you can place. Goals and events are reported separately, so an on-page interaction can be told apart from a completed conversion. The metrics explorer on this page lists more of them.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
Yes. The Matomo report template and the Matomo dashboard template are both built already and come with an AgencyAnalytics subscription. Load either onto a client, connect the account, and the first version of their reporting is ready to edit.
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