IntegrationsMatomo

Matomo Reporting

Effortlessly connect with Matomo data to design customized dashboards showcasing your clients' digital metrics. Track vital web analytics and automatically transform them into sophisticated, client-ready marketing reports.

Bring Matomo data into focus

Transform complex Matomo website analytics into clear, client-friendly reports that reveal what's working and where to improve.

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Visualize Data

Simplify complex web analytics into beautiful, easy-to-understand charts and graphs

Segment Channels

Monitor Matomo metrics by channel and understand what’s driving performance

Know Your Audience

Analyze visitors, users, conversions, and revenue by country and browser

Track Goals

Create impactful dashboards and reports that highlight client goals and results

TRACK PERFORMANCE OVER TIME

Intuitive Matomo Analytics

Easily track and demonstrate the impact of your agency's ongoing digital strategies with the AgencyAnalytics Matomo dashboard. Matomo is a Google Analytics alternative that prioritizes data protection and user privacy.

Transform complex Matomo web analytics and KPIs into easy-to-understand charts and graphs that display performance. Monitor your clients’ Matomo metrics like visitors, behavior, acquisition, and goals alongside key data from all their other important marketing tools.

Explore the Web Analytics Report Template

Track and display the impact of your agency's ongoing digital strategies with the AgencyAnalytics Matomo integration.

Explore the Web Analytics Report Template

Metrics Explorer

Explore All Available Matomo Metrics

See all the metrics available to add to your client reports and marketing dashboards

Actions
Average Actions
Average Time
Bounce Rate
Bounces
Conversion Rate
Conversions
Converted Visits
Date
Event Average
Event Max
Event Min
Event Sum
Events
Events With Value
Goal Revenue
Max Actions
New Visit Conversion Rate
New Visit Conversions
New Visit Converted Visits
New Visit Revenue
Returning Visit Conversion Rate
Returning Visit Conversions
Returning Visit Converted Visits
Returning Visit Revenue
Total Time
Unique Visitors
Users
Visits

Analyze your clients' Matomo visitor and acquisition data by channel.

Review your clients' web pages by Matomo performance metrics like entry visits, hits, and time spent.

Monitor your clients' critical Matomo metrics, such as traffic sources, user behavior, and conversion rates.

MASTER YOUR METRICS

Drive Decisions With Matomo Visitor and Acquisition Data

Analyze Matomo visitor and acquisition data by channel for clear understanding of what’s driving results. Use detailed visitor data to tailor your content and offers, increasing engagement and loyalty. Optimize your campaigns with real-time insights into customer behavior and conversion trends.

BOOST YOUR CLIENT’S WEBSITE PERFORMANCE

Page & Event Level Performance Data

Review pages by Matomo performance metrics like entry visits, hits, and time spent. Examine high-performing web pages and identify underperforming ones for potential optimization and content revision. Then, add context to the time visitors are spending on your client’s website. Track events over time and top events by visits, as well showcasing events with value.

ELEVATE CLIENT SATISFACTION

Highlight ROI With AgencyAnalytics’ Matomo Dashboard

Leverage the AgencyAnalytics Matomo dashboard for a transparent view of your clients’ digital performance. Monitor critical metrics such as traffic sources, user behavior, and conversion rates in a compelling format. Tailor data presentations to match each client's specific goals, highlighting the effectiveness of campaigns and offering concrete proof of agency ROI. Clearly demonstrate your agency’s significant impact on client success and reinforce your role as an indispensable partner in achieving business growth.

Andy Hill, Founder

Distribute Digital

AgencyAnalyticshasbeenagamechangerforreporting.Itallowsustoprovideourclientswithreal-timedashboardswhilstsavingouraccountmanagersmanyhoursamonthonclientreports.Thistimeisnowhelpingouragencyoperatemoreefficientlywhilstimprovingthequalityofourclientreporting.

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Easily integrate your agency's logo and brand colors, customizing every aspect of the platform to align with your brand identity. White label features ensure each report and dashboard reflects your agency's professional image, providing a cohesive and polished brand experience. By tailoring the look and feel of client communications, you present the platform as a seamless extension of your services, enhancing client trust and reinforcing brand recognition.

Add Your Agency's Branding

Add Your Own Branding To Your Customizable SEO Reporting Software

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After creating a custom marketing report, put your Matomo reporting on autopilot by scheduling it to send on a daily, weekly, bi-weekly, quarterly, monthly, or annual basis. Receive notifications before each report is sent, allowing for the addition of comments and unique insights, ensuring a personalized client experience.

This report automation enhances efficiency, reduces manual workload, and maintains consistent, high-quality communication with clients. Continually reinforce your agency's commitment to delivering exceptional service.

View Report Automation Options

An example of the AgencyAnalytics report scheduling feature for automated marketing reports

Adam Perich

Word of Mouth Agency

AgencyAnalyticsreallyistheone-stopreportingprogramthatintegrateswithsomeofthebest,well-knownsoftware.Iwouldhighlyrecommendthistoanydigitalmarketingagencylookingforaprofessionalreportingsystem.

FAQs About Matomo Reporting for Marketing Agencies

Digging into web analytics shouldn’t feel like a deep dive into code. These FAQs show how to surface audience behavior, visualize web performance, brand reports, automate them, and manage insights across multiple sites.

Top-performing agencies focus on user behavior and site health: Visits, Unique Visitors, Bounce Rate, Average Time on Page, Conversion Rate, and Goal Completions. Monitoring entry/exit pages and event tracking reveals where UX and conversion paths shine—or need optimization. These core web analytics help justify both SEO and CRO strategies.

Creating a custom Matomo report is easy with AgencyAnalytics. Start with the Matomo dashboard template or build from scratch using drag-and-drop widgets. Mix in Visits, Bounce Rate trends, Page Views, Events, and Goal conversions. Add annotations or use AI reporting tools to spotlight anomalies or successes. Enhance the narrative by combining Matomo insights with ad performance or backlink data to tell a full-funnel story.

Absolutely. AgencyAnalytics turns Matomo reporting into a no-touch experience through scheduled report distribution—daily, weekly, or monthly. Reports update automatically, eliminating manual exports and ensuring timely delivery of website performance insights.

Brand consistency matters. Agencies integrate logos, brand colors, custom layouts, and domains into both dashboards and scheduled reports. Whether clients view a live Matomo dashboard or receive it in inboxes, everything reflects your agency's brand. Use white label client reporting to reinforce credibility at every touchpoint.

Busy agencies build individual Matomo report templates for each domain and layer in roll-up views to assess aggregate site performance. This dual setup delivers detailed site-level data and portfolio-wide trends—without siloed workflows.

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