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IntegrationsMatomo

Matomo Reporting

Effortlessly connect with Matomo data to design customized dashboards showcasing your clients' digital metrics. Track vital web analytics and automatically transform them into sophisticated, client-ready marketing reports.
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Create customizable Matomo dashboards and reports with your clients’ real-time data using the Matomo reporting integration.

Bring Matomo data into focus

Transform complex Matomo website analytics into clear, client-friendly reports that reveal what's working and where to improve.

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Visualize Data

Simplify complex web analytics into beautiful, easy-to-understand charts and graphs

Segment Channels

Monitor Matomo metrics by channel and understand what’s driving performance

Know Your Audience

Analyze visitors, users, conversions, and revenue by country and browser

Track Goals

Create impactful dashboards and reports that highlight client goals and results

TRACK PERFORMANCE OVER TIME

Intuitive Matomo Analytics

Easily track and demonstrate the impact of your agency's ongoing digital strategies with the AgencyAnalytics Matomo dashboard. Matomo is a Google Analytics alternative that prioritizes data protection and user privacy.

Transform complex Matomo web analytics and KPIs into easy-to-understand charts and graphs that display performance. Monitor your clients’ Matomo metrics like visitors, behavior, acquisition, and goals alongside key data from all their other important marketing tools.

Explore the Web Analytics Report Template
Track and display the impact of your agency's ongoing digital strategies with the AgencyAnalytics Matomo integration.
Explore the Web Analytics Report Template
Metrics Explorer

Explore All Available Matomo Metrics

See all the metrics available to add to your client reports and marketing dashboards
    • Actions
    • Average Actions
    • Average Time
    • Bounce Rate
    • Bounces
    • Conversion Rate
    • Conversions
    • Converted Visits
    • Date
    • Event Average
    • Event Max
    • Event Min
    • Event Sum
    • Events
    • Events With Value
    • Goal Revenue
    • Max Actions
    • New Visit Conversion Rate
    • New Visit Conversions
    • New Visit Converted Visits
    • New Visit Revenue
    • Returning Visit Conversion Rate
    • Returning Visit Conversions
    • Returning Visit Converted Visits
    • Returning Visit Revenue
    • Total Time
    • Unique Visitors
    • Users
    • Visits
    Analyze your clients' Matomo visitor and acquisition data by channel.
    Review your clients' web pages by Matomo performance metrics like entry visits, hits, and time spent.
    Monitor your clients' critical Matomo metrics, such as traffic sources, user behavior, and conversion rates.

    MASTER YOUR METRICS

    Drive Decisions With Matomo Visitor and Acquisition Data

    Analyze Matomo visitor and acquisition data by channel for clear understanding of what’s driving results. Use detailed visitor data to tailor your content and offers, increasing engagement and loyalty. Optimize your campaigns with real-time insights into customer behavior and conversion trends.

    Analyze your clients' Matomo visitor and acquisition data by channel.

    BOOST YOUR CLIENT’S WEBSITE PERFORMANCE

    Page & Event Level Performance Data

    Review pages by Matomo performance metrics like entry visits, hits, and time spent. Examine high-performing web pages and identify underperforming ones for potential optimization and content revision. Then, add context to the time visitors are spending on your client’s website. Track events over time and top events by visits, as well showcasing events with value.

    Review your clients' web pages by Matomo performance metrics like entry visits, hits, and time spent.

    ELEVATE CLIENT SATISFACTION

    Highlight ROI With AgencyAnalytics' Matomo Dashboard

    Leverage the AgencyAnalytics Matomo dashboard for a transparent view of your clients’ digital performance. Monitor critical metrics such as traffic sources, user behavior, and conversion rates in a compelling format. Tailor data presentations to match each client's specific goals, highlighting the effectiveness of campaigns and offering concrete proof of agency ROI. Clearly demonstrate your agency’s significant impact on client success and reinforce your role as an indispensable partner in achieving business growth.

    Monitor your clients' critical Matomo metrics, such as traffic sources, user behavior, and conversion rates.

    Easily integrate your agency's logo and brand colors, customizing every aspect of the platform to align with your brand identity. White label features ensure each report and dashboard reflects your agency's professional image, providing a cohesive and polished brand experience. By tailoring the look and feel of client communications, you present the platform as a seamless extension of your services, enhancing client trust and reinforcing brand recognition.

    Add Your Agency's Branding

    Enhance each marketing dashboard and report by creating custom metrics for the most detailed client reporting possible. Combine data points from 80+ integrations into unique, blended metrics. This added layer of personalization delivers elevated insights and transparency, allowing agencies to offer deeper, more meaningful analysis. Professional, customizable reports not only showcase the agency's expertise but also reinforce its value by providing clients with comprehensive, tailored insights.

    Explore Custom Metrics

    Take your reporting well beyond Matomo. Create custom AgencyAnalytics dashboards that effectively compare performance across more than 80 leading marketing integrations, including PPC, social media, email channels, and more. This powerful tool provides a unified view of key metrics, enabling your agency to assess the effectiveness of your client campaigns across different channels. Customizable reports allow for the presentation of data in a way that aligns with each client's specific goals, highlighting the strengths and opportunities within their marketing strategies.

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    An example of how to add your marketing agency's branding to customizable marketing reporting software

    Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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    After creating a custom marketing report, put your Matomo reporting on autopilot by scheduling it to send on a daily, weekly, bi-weekly, quarterly, monthly, or annual basis. Receive notifications before each report is sent, allowing for the addition of comments and unique insights, ensuring a personalized client experience.

    This report automation enhances efficiency, reduces manual workload, and maintains consistent, high-quality communication with clients. Continually reinforce your agency's commitment to delivering exceptional service.

    View Report Automation Options

    Leverage a variety of customization options to craft the story of your clients’ marketing performance. Include flexible report pages, fully customizable backgrounds, and bespoke report metrics and elements, all within an intuitive drag-and-drop report builder. Craft detailed, branded reports that highlight your agency's marketing expertise and impress clients with the depth of insights provided. This powerful tool enables your agency to produce better, faster reports that reflect your unique style and capabilities, reinforcing your value through tailored and visually engaging presentations.

    Preview the Drag and Drop Editor

    At AgencyAnalytics, we're dedicated to ensuring your agency's success. Our live chat support team, accessible 24/5, is known for lightning-fast response times, typically under 3 minutes. Our commitment to excellence is reflected in our customer satisfaction ratings, which consistently score 95% or higher. Whether you need assistance with your Matomo dashboards or any other integration or reporting feature, our dedicated support team is here to help you deliver exceptional services to your clients.

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    An example of the AgencyAnalytics report scheduling feature for automated marketing reports

    FAQs About Matomo Reporting for Marketing Agencies

    Digging into web analytics shouldn’t feel like a deep dive into code. These FAQs show how to surface audience behavior, visualize web performance, brand reports, automate them, and manage insights across multiple sites.

    • Top-performing agencies focus on user behavior and site health: Visits, Unique Visitors, Bounce Rate, Average Time on Page, Conversion Rate, and Goal Completions. Monitoring entry/exit pages and event tracking reveals where UX and conversion paths shine—or need optimization. These core web analytics help justify both SEO and CRO strategies.

    • Creating a custom Matomo report is easy with AgencyAnalytics. Start with the Matomo dashboard template or build from scratch using drag-and-drop widgets. Mix in Visits, Bounce Rate trends, Page Views, Events, and Goal conversions. Add annotations or use AI reporting tools to spotlight anomalies or successes. Enhance the narrative by combining Matomo insights with ad performance or backlink data to tell a full-funnel story.

    • Absolutely. AgencyAnalytics turns Matomo reporting into a no-touch experience through scheduled report distribution—daily, weekly, or monthly. Reports update automatically, eliminating manual exports and ensuring timely delivery of website performance insights.

    • Brand consistency matters. Agencies integrate logos, brand colors, custom layouts, and domains into both dashboards and scheduled reports. Whether clients view a live Matomo dashboard or receive it in inboxes, everything reflects your agency's brand. Use white label client reporting to reinforce credibility at every touchpoint.

    • Busy agencies build individual Matomo report templates for each domain and layer in roll-up views to assess aggregate site performance. This dual setup delivers detailed site-level data and portfolio-wide trends—without siloed workflows.

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    Everything your agency needs

    Automated Reports

    Automated Reports

    Build and schedule reports in seconds. Save time with a streamlined reporting process.
    White Label Dashboard

    White Label Dashboard

    Add your agency’s branding across the dashboard, reports and mobile app.
    Client Staff Access

    Client & Staff Access

    Give your clients and staff their own login and customize what they can see.
    Connect Your Data

    Connect Your Data

    Integrate all your SEO, PPC, social, email and call tracking services.
    AI-Powered

    AI Powered

    Ask AI to turn client data into actionable insights.
    Goal & Budget Tracking

    Goal & Budget Tracking

    Track goals and budgets to highlight progress and prove your agency’s value.

    See how 7,000+ marketing agencies help clients win

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