Matomo Dashboard for Website Analytics and Client Reporting

Customizable Matomo Dashboard for Smarter Web Analytics

A white-labeled Matomo dashboard consolidates essential website analytics, making it easier to track traffic sources, user behavior, and conversions. Customize widgets, white label dashboards, and highlight the KPIs that matter most to your clients—all in a single, intuitive format.

Provide clients with a live, up-to-date view of their website performance while streamlining internal analysis. With automated reporting and seamless Matomo integration, agencies save time, improve efficiency, and enhance campaign tracking.

Switching to AgencyAnalytics has transformed the way we handle reporting, allowing us to reinvest that saved time into high-value work that directly benefits our clients and our agency’s growth.

Lily Zimmel / Agency Director

4 Sections To Include in a Matomo Dashboard

The true power of a customizable Matomo dashboard lies in its ability to offer a comprehensive, bespoke view of a client's website performance. By strategically organizing website analytics data into distinct sections, agencies create dashboards that not only provide valuable insights but also enhance the clarity and impact of their reports.

Each section serves a unique purpose, making it easy to present data in a way that drives actionable decisions and aligns with your clients' goals.

1. Visitor Overview 

Highlighting the most essential website visitor KPIs—visits, bounce rate, conversion rate, and actions—on the first section of a Matomo dashboard provides significant benefits for your agency. 

First, it gives clients a concise snapshot of their website's performance, enabling them to quickly grasp how their campaigns are doing. 

Second, it makes it easy to identify areas within the website that need optimization. This streamlined approach helps agencies enhance their reporting efficiency and focus on driving better results for their clients.

The drag-and-drop editor makes it fast and easy to create custom dashboards and automated marketing reports that highlight the most important metrics to clients. With this user-friendly tool, use the pre-built Matomo dashboard template or effortlessly add widgets to a custom Matomo reporting dashboard, ensuring they focus on the key data that matters most. 

2. User Behavior Metrics

User behavior metrics, including average time on page, events, entries, and exits, provide a clear picture of how users interact with a website. These metrics offer insights into user engagement, content effectiveness, and navigation patterns, which are crucial for optimizing website performance and enhancing user experience.

Including user behavior metrics in a Matomo dashboard is essential for marketing agencies. Highlighting these metrics helps agencies share valuable insights with clients and demonstrate campaign effectiveness. This comprehensive view makes it easier to identify areas for improvement, optimize campaigns, and enhance client satisfaction. 

3. Acquisition Analytics Data

Acquisition analytics data in Matomo provides insights into where website traffic originates. It includes metrics such as total visits, organic search traffic, website referrers, and traffic from social channels.

Incorporating acquisition analytics data helps agencies share clear insights with clients about the effectiveness of their campaigns. Understanding where users come from aids in optimizing marketing strategies and improving overall performance.

This streamlined view of traffic sources makes it easier to identify successful channels and areas needing improvement, enhancing the agency’s ability to drive client success.

4. Goals 

Goals data in Matomo tracks critical outcomes such as revenue and orders, providing clear insights into the effectiveness of marketing efforts. This data helps measure the success of campaigns in driving conversions and generating income.

Tracking revenue and orders showcases the tangible value the agency delivers, making it easier to optimize strategies for better results. 

Customizable Dashboards To Meet Client Needs

Creating custom dashboards in AgencyAnalytics is easy with the 11-Second Smart Dashboards feature. Need specific data points to showcase client success? Quickly add and arrange metric widgets using the drag-and-drop editor, ensuring all essential data points are included. 

Share valuable insights and optimize strategies effectively with custom marketing dashboards that ensure no critical metric is overlooked.

Streamline Reporting With Matomo Dashboards and Focus on What Matters

Using Matomo dashboards streamlines client reporting and website analysis, giving agencies time to focus on what truly matters: crafting winning campaigns and earning client trust. 

With intuitive tools and easy-to-use dashboard customization features, Matomo dashboards simplify data presentation and ensure clear, actionable insights for agencies and clients.

By leveraging Matomo dashboard templates, agencies quickly set up comprehensive reports tailored to each client's needs. This saves time and ensures consistency and accuracy across all reports. As the agency grows, the automated reporting system scales effortlessly, handling increased data loads and more clients with ease. 

Tracking data is a vital part of our business, and the accuracy of data is a must. AgencyAnalytics brings all our tracking accounts into one place, streamlining our internal work processes.

Keith Griffiths

DataRush Ltd